Peter Economides9th Marketing Directors Conference

Athens20 October 2012

(and even fewer have the balls)

flower exporteryesno

bollywood produceryesno

president of thethird largest nation on earthyesno

before the development of social media

Philip Kotler

after the development of social mediaadsm

it’s the coffee shopon steroids

meet babis and nikos.the best butchers in theneighbourhood with afollowing throughoutthe city.

cameo appearance by babis ...

that’s him :)

me:what’s the secret of your success?

him:being human.

me:have you ever advertised?

him:no.

me:you work with your father,your mother and your brother.do you all act in the same way?him:of course.it’s in our DNA to be human.

thanks for the picture @alex_walex

babis gets it like few marketing directors get it.maybe because he has not read kotler.

If you don’t like change ...

You’ll like irrelevance even less.

Peter Economideswww.felixbni.com+302104110825+306947379967