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1/4 2014 IBM Corporation1

IBM Software

IBM MobileFirst PlatformBuild, test, run and manage mobile appliations

Our understanding of your goals

!our line"of"business olleagues are onsidering

mobile as a wa# to dri$e differentiation and

brand $alue%

!ou must meet t&e needs of ustomers w&oe'pet and demand mobile support%

!ou must onsider wa#s to manage seurit# and

pri$a# in a manner t&at &elps #ou ontrol t&e

ost of de$eloping appliations for multiple

mobile platforms%

!ou must also plan for t&e integration of loud

ser$ies wit& mobile de$ies%

!ou re(uire a solution t&at sales t&roug&out

disparate user ommunities and t&e appliations

#ou want to deplo#%

Our solution

Build, onnet, run and manage ross"platform mobile

appliations wit& IBM) MobileFirst Platform

*elp deli$er salable enterprise onneti$it# and *+M-, nati$e

and brid mobile appliations

Manage #our mobile infrastruture and appliations

*elp eliminate t&e use of ode translation, proprietar#

interpreters and unpopular sripting languages wit& standards"

based tools

Connet to and s#n&roni.e wit& enterprise data, appliations

and loud ser$ies more easil#

*elp safeguard mobile appliations in a

seurit#"ri& en$ironment

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2/4 2014 IBM Corporation

IBM MobileFirst Platform 5ontinued6Build, test, run and manage mobile appliations

2

Our value proposition for **CLIENT**

/it& t&e MobileFirst Platform, #ou an &elp

e'tend #our business to mobile de$ies and

support ongoing maintenane efforts%

!ou an more effiientl# de$elop, test, run andmanage *+M-, brid and nati$e appliations

and &elp enable redued de$elopment ost and

faster time"to"mar7et%

se a ross"platform de$elopment en$ironment

to &elp enable optimal e'perienes for ustomers

and olleagues%

se standards"based te&nologies to &elp #ouseure #our in$estment and a$oid lo7"in%

How to move forward

earn more about IBM MobileFirst Platform at8ibm.com9mobilefirst

+o learn more about IBM MobileFirst Foundation,$isit8 &ttp899www"01%ibm%om9software9

mobile"solutions9

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IBM Software

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3/4 2014 IBM Corporation:

IBM Software

IBM MobileFirst Platform 5ontinued6Build, test, run and manage mobile appliations

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!y c!oose I"#$

IBM &elps #ou t&ri$e wit& strong mobile te&nologies

IBM &elps #ou aess a wide range of mobile apabilities

IBM enables #our team to deli$er mobile solutions t&at &elp inrease effiienies and potentiall# lead to

a ompetiti$e ad$antage

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+rademar7s and notes

Cop#rig&t IBM Corporation 2014

IBM Corporation

Software ;roup

meria

o$ember 2014

IBM, t&e IBM logo, ibm%om, >ppSan, and Bluemi' are trademar7s of International Business Ma&ines Corp%, registered in man# ?urisditions worldwide% @t&er produt and ser$ie names

mig&t be trademar7s of IBM or ot&er ompanies% > urrent list of IBM trademar7s is a$ailable on t&e web at ACop#rig&t and trademar7 information at ibm.com9legal9op#trade%s&tml

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Mirosoft, /indows, /indows +, and t&e /indows logo are trademar7s of Mirosoft Corporation in t&e nited States, ot&er ountries, or bot&%

@t&er ompan#, produt and ser$ie names ma# be trademar7s or ser$ie mar7s of ot&ers%

+&is doument is urrent as of t&e initial date of publiation and ma# be &anged b# IBM at an# time% ot all offerings are a$ailable in e$er# ountr# in w&i& IBM operates%

It is t&e userDs responsibilit# to e$aluate and $erif# t&e operation of an# ot&er produts or programs wit& IBM produts and programs%

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