Not for Public Distribution. ©2013 Wine RockStars, LLC All Rights

Reserved1

An Invitation from

Wine RockStars™™

2

"Making wine - that's the easy part.” "It's selling it that's hard."

Dario SattuiSattui Winery

Napa Valley, California

2

3

WELCOME!

Our purpose today is to invest the next 20 minutes

or so to introduce you to the marketing concept that

we call Wine RockStars™.

Not for Public Distribution. ©2013 Wine RockStars, LLC All Rights

Reserved4

“Our purpose today is to introduce you to the Wine RockStars™

concept

WINE ROCKSTARS, LLC™

Not for Public Distribution. ©2013 Wine RockStars, LLC All Rights Reserved

5

Wine, like Rock n' Roll, has become the almost universal experience.  Reaching into the everyday lives of millions of people around the world every day.  Crossing continents, cultures, ages, and demographics. 

Like wine, rock 'n' roll is a lifestyle choice and a way of thinking. 

It knows no boundaries.  It does not discriminate.

Penny LaneStillwater Groupie

WINE ROCKSTARS, LLC™

Not for Public Distribution. ©2013 Wine RockStars, LLC All Rights Reserved

6

Like Rock n' Roll, wine has become something that unites us in a single, joyful human experience that can be shared and enjoyed by all. 

Like Rock 'n' roll, wine is a voice that says, Here I am! In the end, it all comes down to is that thing.

That indefinable thing when people catch on to something. Russell Hammond,

Stillwater

7

In the real world, the past decade or two challenged us to rip off our neckties, shed our standard-issue business suits, and, most important,

to lose our Model T-type attitudes toward our business.

Bono, U2

Achtung Baby!

“Like wine, rock 'n' roll is a lifestyle and a way of thinking... That indefinable thing when people catch on to something.”

8

Wine RockStars™ is designed to provide customers of all types with

access to wines of outstanding quality and value, selected by an elite team of wine professionals, Wine RockStars™,

with decades of experience. Through Wine RockStars™,

we plan to create that indefinable thing when people catch on to

something

Like wine, rock 'n' roll is a lifestyle and a way of thinking... That indefinable thing when people catch on to something .”

with more choices offered to the consumer,

wine has increasingly has become

an important part of the

national lifestyle

9

More popular than ever,

There has been a sustained shift in consumption patterns

away from bars and restaurants and,

10

Source: Beverage Information Group

The fundamental consumer base has, and will continue, to change.

more towards at-home consumption.

11

“Occasions”…events worth

purchasing or opening a bottle of wine for

…are increasing in popularity.

Source: Wine Market Council Estimate

Part of that growth in off-premise consumption is due to the fact that …

12

• When consumers find a toothpaste or a soda they like, they stick with it. The same is not true for wine.

• With thousands of wines to choose from and with wine being more of an adventure than other products, consumers are willing to try different brands much more frequently.

• In fact, with so many brands, it is often difficult for the consumer to remember the name of the brand they liked.

12

“We can learn a lot by studying other

industries and other retailers”

• This is a big part of the reason why both men and women view wine as a high risk purchase.

• They want to avoid being embarrassed in front of business associates or friends.

• Both men and women man-age the risk by getting information at the point of purchase—which is where 70% of the purchase decisions are made.

13

Source: Emerald Group

1414

• Consumers will; however, stick with a retailer that helps them get the right wine for the occasion.

• While consumers have lower loyalty to the wines them-selves, they have strong loyalty to their wine retailer.

15

That’s why we created RockStars, to broaden our

market, to find a way to tell the story behind each label,

and to create new and lasting connections

between the producer and the consumer in a way that is fresh, fun, entertaining and easier to understand.

Why? Because…

“Its MORE than Rock’n’ROLL BABY!”

Gene Faul, PartnerTHE ROCK STARS OF WINE

16

Brands that will flourish with Rock Stars are those that are honest, that communicate flexibility, vitality, relaxation and lack of pretension.

Artist Proof Series™

17 17

Wines that are interesting, taste good, offer variety, look fresh and that are priced properly in relation to quality are more likely to thrive - the world may not need all those $50 Cabs, unless they have a great story to tell and offer a $100 experience.

Panel of Experts - What We Need:• Help us to identify wineries• Provide educational content for the Wine

RockStars web site• Make selections from “approved” wineries for

inclusion in the RockStars product portfolio• Provide ratings and rankings for the wine

selected via the Virtual Tasting Room.• Help us get the word out by actively promoting

RockStars on your website, in newsletters, articles, etc., as agreed and as appropriate

• Work with us to develop proprietary video and other marketing content

• Work with us to develop a customized marketing plan to promote your section of the Rock Stars web site

• Agree to establish a link between your own web site and the web site

• Work with us to develop appropriate point of sale support materials as we develop a retail distribution system for the Wine RockStars™ program

18

19

Winery Partners - What we need • Agree to better rationalize the supply chain by cutting out the middleman; shipping direct - winery to customer – part of these savings will be shared with the customer creating a pricing advantage for online sales

• Submit wines to review• Help us get the word out by actively promoting RockStars

on your website, in newsletters, articles, etc., as agreed and as appropriate

• Provide educational content for the Wine RockStars web site

• Establish a web link and promote the program on their web site – winery web site to Rock Stars

• Provide and manage unique content for Winery Partner producer pages

• Set price and determine inventory commitment to RockStars using our e-commerce technology

• Participate in webinars, virtual and guided tours, and provide unique video and photo content

• Work with us to develop and implement promotional programs under the Rock Stars program Brand

• Meet their regulatory requirements as a direct shipper• Consider participation in a future Rock Stars private label

brand

“Its MORE than Rock’n’ROLL BABY!”

20

Like wine, rock 'n' roll is a lifestyle and a way of thinking... That

indefinable thing when people catch on to something.”

21

Rock Stars is a program to provide customers of all types

with access to wines of outstanding quality and value,

selected by an elite team of wine professionals, Wine

RockStars™, with decades of experience.

Through Wine RockStars™,

we plan to create that indefinable thing when people

catch on to something

Like wine, rock 'n' roll is a lifestyle and a way of thinking... That indefinable thing when people catch on to something .”

• With thousands of wines to choose from and with wine being more of an adventure than other products, consumers are willing to try different brands much more frequently.

• In fact, with so many brands, it is often difficult for the consumer

to remember the name of the brand they liked.

22

“We can learn a lot by studying other industries

and other retailers”

From the Wisdom of RockDoggie

When consumers find a toothpaste or a soda they like, they stick with it.

The same is not true for wine.

Not for Public Distribution. ©2013 Wine RockStars, LLC All Rights Reserved 23

You've got the sun, you've got the moon, and then you've got the fruit

of the vine. Wine is one of real natural pleasures in life. So then

why do they make everything about it so bloody boring. There is just too

much stuffiness in the wine business.

Keith RichardsThe Rolling Stones

24

Our goal is to create a new customer experience. In doing so, we expect to:1. broaden our market,

2. to find a way to tell the story behind each label, and

3. to create new and lasting connections between the producer and the consumer in a way that is…

LIFE, like WINE is

MORE than a

LABEL BABY!

4. fresh, exciting, fun, entertaining.

We want to reintroduce wine to consumers in a wholly new way.

We think that our customers deserve more. A whole lot moreAt every level Wine RockStars™ is designed to provide customers with a superior experience We plan to offer a very broad selection of productsWe will share our pricing advantages with our customersThis approach is virtually unprecedented in our industry

25

Gene Faul, Co-Founder

Wine RockStars, LLC

From the beginning we set out with RockStars to be a different kind of

retailer

“I think Gene included the Homer Simpson cartoon (top left) as a not so subtle reminder to

me that I can be easily replaced”

26

Our messaging will include equal parts irreverence,

information, expertise and outright fun!

Like wine, rock 'n' roll is a lifestyle and a way of thinking... That indefinable thing when people catch on to something.”

27

Our strategy with RockStars™ leans

toward the improvisational

and away from

the top-down approach that can

seem stilted, snobbish and

scripted

BECOME ONE OF ONLY A SELECT FEW AS A WINE ROCKSTARS™ ROCKIN GOOD WINERY™

Wine RockStars™ Next Steps

28

29

If you agree with us that we need

to recapture the passion, to reconnect with family and friends, and that the products that we produce should fill the

heart with warmth and a gently generosity of spirit,

then there is a very good chance that you should seriously

consider joining with our Wine RockStars™

program by becoming a Rockin Good Winery™.

Gene Faul, Co-Founder

Wine RockStars, LLC

Gene Faul

30

We hope that you look on our program with favor and interest in rockin with us. I am available to answer any questions and to further discuss your potential participation in becoming a “Rockin Good Winery”.

Kathleen

Kathleen HomyockDirector of Marketing

Co-founder, Wine RockStars, LLCkathleen@rockingoodwines.com

440-263-3124