wrpo conference public awareness presentationapi rp 1162~ 8.4.2 operators should pre -test public...
TRANSCRIPT
WRPO Conference Public Awareness Presentation
March 8th, 2016
About Us
Assisted over 600 companies with RP 1162 compliance Implemented over 7,100 public awareness programs, and over 5,600 outreach meetings. Attended over 40 PAPEE Audits, assisted with numerous state audits Documentation continually evolving to help you through audits
ROW Mailing Process
Centerline Data
Stakeholder Identification
Buffer & Geography
Spatial Analysis
Message Creation
Message Production
and Distribution
Tracking and Documentation
Collaborative Benefits
•Focus Group Tests
•Demographic Analysis
•Phone Survey
•Email Campaigns
API RP 1162~ 8.4.2 Operators should pre-test public awareness materials for their appeal and the messages for their clarity, understandability and retain-ability before they are widely used. API RP 1162~ 2.3.1 The programs are to be provided in both English and in other languages commonly used by a significant concentration of non-English speaking population along the pipeline. API RP 1162~ 8.4.2 Survey target stakeholder audience: An effective method for assessing understandability is to survey the target stakeholder audience in the course of face to face contacts, telephone, or written surveys. By these surveys, we learned that Emergency and Public Officials desire to receive communications via email is on the rise.
Effective Measurement Reporting
Pre-test of Effectiveness Focus Groups
Business Reply Card (BRC)
Effective Measurement
Reporting
Pre-Test of Effectiveness
Paradigm uses focus groups (Section 8 of API RP 1162 ) to determine the effectiveness of the collaborative program materials every two years.
Information *Overall Ranking
Rank by Audience Mean by Audience
EO AP PO EX EO AP PO EX
Importance of the Message 1T 5 1 1 3T 3.6 4.8 4.7 4.6
Reaction to Graphics 1T 2T 2 5 1 4.1 4.4 4.0 4.9
Clarity 3T 2T 4 2T 2 4.1 3.9 4.6 4.7
Reaction to Color 3T 1 3 2T 5 4.7 4.1 4.6 4.2
Ease of Reading 5 4 5 4 3T 3.7 3.1 4.3 4.6
Criteria
Mean by Audience
EO AP PO EX
Amount of Information 3.1 4.1 3.1 3.4
Size of Print 3.3 3.1 3.0 3.3
• Ranking of what a particular group finds as most important in a companies materials.
• Participants are also asked to rank amount of information and the size of print, using a scale of 1 to 5.
Business Reply Card (BRC)
Our RP 1162 Collaborative Program includes BRC surveys (PHMSA Form 21 § 4.01-4.04) that are designed to measure:
Response statistics are specific to each individual operator.
• Outreach of the campaign • Stakeholders understandability of the content • Desired stakeholder behavior • Outcome
BRC surveys designed to stakeholder audience: • Affected Public • Schools • Farmers
Business Reply Card (BRC) Results
Responses returned are collected, recorded and provided in your documentation. An 8 week period from the mailing date of the program is utilized for the collection of the BRC’s.
Effectiveness Measurement Reports
Trend Reports are an additional service that an Operator can purchase to track year over year data building a profile of Effectiveness Measurement from year to year.
4 Year Effectiveness Evaluation
The purpose of the evaluation is to assess how effective your Public Awareness program has been in achieving the objectives as outlined by API RP 1162.
There are 4 key measures of assessing progress to determine the effectiveness of an Operator’s Public Awareness Program:
• Whether the public awareness information is reaching the intended stakeholder audiences. • Whether the recipient audiences understand the message delivered. • Whether the public awareness information cause the appropriate stakeholder behavior. • Whether the public awareness program provides bottom-line results.
Liaison Meetings
Pre Meeting Logistics •Confirm Venue Locations •Stakeholder Identification •Invitation Distribution
•Mail / Email / Phone / Fax •Material Creation
Meeting Implementation •Registration /Sign in •Material Distribution •Presentation Delivery
•Tabletop Exercises •Survey Implementation
•Agency Capabilities •Pipeline Awareness Evaluation •Program Evaluation
•Operator Interaction
Post Meeting •Attendance Reconciliation •Survey Tabulation •Non Attendee Mailing to
Emergency Officials •All materials provided at
meeting are mailed
Audit Documentation •Binder & CD Provided •Online PAM Access •PDF’s of All Materials Utilized •Survey Response Data •Non Attendee Documents •Invited & Attended Stakeholder
Databases
Liaison Meetings
2015 Program
22 Participating
Operators
22 Meetings
258 Emergency &
Public Officials Attended
320 Excavators Attended
97 Agency Capability Survey Responses
Liaison Meetings Effectiveness Measurement
Emergency Official Capability Survey
Program Awareness Evaluation Survey
Program Survey’s - Pre Test - Post Test - Retention
Field Form
Field Form is a mobile app that allows users to capture information on site with stakeholders and store electronically. Benefits
•Compatible with Android & IOS phones & tablets •Customizable to existing or new forms •Pictures & documents attached to forms •Data easily exported into Excel •Internet connection not required to complete form
