Business Communication for Career Readiness

High Impact Business WritingModule 3

with Sue Robins, M.S.

Business Proposals

1. Explain what the reader needs

2. How your proposal addresses this need

Lesson 5: ProposalsLearning Objectives

• Know the basic structure of a report• Review the components of the summary and

the potential audience of your report• Understand the considerations

in writing a quality business report.

Important Components

• Company Overview

• Statement of the Problem

• Background and benefits

• Scope of Services/Scope of Work

• Contact Details

• References

Format

• Consider intended recipient• Scale/scope of the project

1. Be targeted

1. Be targeted2. Well-substantiated

1. Be targeted2. Well-substantiated3. Persuasive

1. Be targeted2. Well-substantiated3. Persuasive4. Organized