writing your summary 031815

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

About Your Speaker

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Passionate about connecting you to your strengths and helping you tell your story. Sales side of point of purchase winning $1 Million territory growth. Corporate side of buying fixtures and displays The Walt Disney Company and brand management 25 years of selling displays, fixtures and POP to Fortune 100 companies

Average retirement age 2014

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Maximum monthly Social security In 2013

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

LinkedIn Stats • Over 347 million members • 2 new LinkedIn members per second • Average user has 240 connections • 2 billion peoples searches annually • One degree from 35,000 trusted connections • 40% users check LinkedIn daily • Average time spent per person is 17 minutes • One degree from over 35,000 trusted connections • Over 200 countries reached • 160 million unique visitors a month • 4 million companies have a company page

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Your Professional reach

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Reach / engagement for action

Nuts and bolts – Your Eye Goes Where First?

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Nuts and bolts – Your Professional Headline

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Money shot / professional headline – how you want to be hired and add why Search results – picture name and headline and they have the option to select above you or below you…6 second choice

Nuts and Bolts – Security and Settings

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Nuts and Bolts – Security settings

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Uncheck this box while making changes so that your connections do not congratulate you on a new job.

Make a back up by creating a pdf for your record – no back button on changes

Before you start writing

• What do you want ? Future based

• Who are you talking to?

• What do you want them to know?

• What do you want them to do?

• Identify your WIIFM – what’s in it for me/them

• What style works to reach them? Casual? Formal? Enthusiastic?

• What does your brand sound like? Your voice

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Your brand = your point of difference

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Dream / Vision

Passion

Strengths

Experience

Questions to Identify your brand

• What projects, work, aspects of your job are you excited about or don’t need prompting to do?

• What is your secret weapon?

• What assignments would you volunteer today and why?

• What value do you defend? What do you stand for?

• What problem do you solve?

• What got you in trouble all the time as a kid?

• What work do you get lost in?

• Caution: do NOT do a comparative during this process

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

LinkedIn Writing Guidelines • Headlines are 55 characters or less • Summary - Short sentences (23 words or less or one breath)

• First person like they stopped by and you want to welcome them

• Write in the first person in the summary • Use key words in the summary and get technical in the

list of skills

• Bullet point anything that might be easily consumed as a list • C shape reading – top bit and the last bit are remembered or

actually read • Utilize a skills area for the searchable terms • Do not lie – unless your brand is that of a liar • Lose anything that tells a contraindicating story (skills)

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

• Use the 2000 characters available in each field; summary, education, employee

• Check the negativity factor

• Less is more make it consumable / skimable

• 10 recommendations for you by other people Accessible – be in networking mode

• social media or websites • Write person info in the interests • contact information in the summary • email address that follows you • Phone number

• Control the endorsements up to 50 – right skills

• Use your brand’s language

• Use language of the reader

• Add videos or links use the features portfolio that highlights your work if that’s your brand

• READ WHAT YOU WROTE! OUT LOUD!

Beware – The Story You Tell

• I haven’t finished school University of Wisconsin – Bachelors of Science Coursework estimated completion date 2016

• I can’t shake my administrative assistant history I am passionate about developing processes and systems for the greatest success for a team, organization, project or person

• I don’t have any paying clients I work with (describe your ideal client) because I am passionate about…. Talk about the reasoning behind your career change and the WIIFM

• I took a pay cut for this job / to be part of this company Career shift that requires explanation - learning opportunity while I … your situation

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Bonus: LinkedIn Daily 10 point check 1. Post something – daily – remember 20% of your contacts will see it in the feed or in emails

• Look at the news section • Find an article • Share it • Comment and add value

2. Answer emails promptly Delete emails or archive them 3. Endorse someone for something 4. Triage offers to link

• Are they in your target market? • Do you they serve a purpose to you? • Do they connect you to people you want to meet?

5. Connect with people who have work you want 6. Narrow the feed to your contacts and respond at least one with a thoughtful reaction to

their post 7. Add 5 connections from the “you may know these people” (daily maximum) 8. Post in your groups (identify 3 with your target market to become active aka visible) 9. Reach out to newly connected people with a thank you and an offer for coffee 10. Pay it forward Write a recommendation for someone that you’ve worked with

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Your Profile – step one

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

1. Picture

2. Professional Headline

3. Location

4. Education

Step 2 - Your Profile Summary

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

1. 1st person 2. Branding you 3. Skills area 4. Key word search 5. Highlight strengths

Step 3 – Ask for Help

If you find yourself paralyzed or questioning…

• Ideas

• Clarity

• Positioning

• Overwhelm

• Goal writing and clarification

• Systemized approach to identifying your personal brand

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Coaching can help!

Thank you!

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

Upcoming Promote Yourself Now programs:

Developing Your Marketing Plan – One on One Coaching

Professional Brand including Start with Why

Brand Overhaul and Plan – Four Week Virtual Intensive

Speaking Skills for Video – One day face to face

Contact Us For additional information or to bring this

• [email protected]

• 805.453.4201

©Sa

ge S

trat

egie

s 2

01

4

info

@sa

ge4

chan

ge.c

om

writing your summary 031815

Business