writers - your book is your business
DESCRIPTION
Presentation given at the writer's weekend at the Calgary Public Library. Tips for authors on how to promote themselves and their books, traditional and social media. Strategize, plan, organize and re-evaluate. Lead with your strengths.TRANSCRIPT
![Page 1: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/1.jpg)
How Much Do You Want to Be an Author?
Build Your Platform to Fit
book publishing.lnk
![Page 2: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/2.jpg)
Become a Recognized Expert in Your Field
Start Building Your Audience
![Page 3: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/3.jpg)
Business Plan
![Page 4: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/4.jpg)
Marketing Plan
![Page 5: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/5.jpg)
Define the Market Who is your market? Imagine 3 very specific prototype
customers in detail Name, Age, Marital Status Where do they live? Where do they shop? for books? What magazines and newspapers
do they read? Radio stations? What activities are likely to engage in …..
![Page 6: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/6.jpg)
How will you connect with and build your
audience?
![Page 7: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/7.jpg)
Gather Up Your Connections & Support Build a database of your connections Add business card details of new contacts List organizations and associations with which
you are affiliated that might be of help by hosting an event or reading, inviting their membership, promoting your book.
![Page 8: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/8.jpg)
Build Your Audience Every Day One line One paragraph One page
Descriptions of your book to be used everywhere you go, whatever you do, starting now. And develop them with the feedback you receive.
![Page 10: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/10.jpg)
![Page 11: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/11.jpg)
http://www.twitip.com
1000 twitter apps and serviceshttp://botw.org/articles/twitter-apps-and-services.html
![Page 12: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/12.jpg)
Writer/Reader Communities
![Page 13: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/13.jpg)
Be Clear About Your Strengths Great voice? Podcast Fab computer skills? Website, online
communities Community organizer? Sit on boards,
volunteer. Prolific, opinionated writer? Become a
blogger. Photographer? Post and connect on Flickr. Party person? Attend and connect at the
key events in your niche. Fabulous public speaker? Find
opportunities.
![Page 14: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/14.jpg)
Common Online Combo
Facebook plus LinkedIn plus WordPress
& &
![Page 15: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/15.jpg)
Face-to-Face Community Building
And industry-specific groups – Be known and take leadership
![Page 16: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/16.jpg)
10 more tips Develop a newsletter to give subscribers useful information Become an expert on key on-line forums, provide helpful advice Collect email addresses from your audiences – in person, online Write articles (or poems or short stories) and get them
published in niche publications Write a letter-to-the-editor in a strategic publication clarifying
and correcting information that has been published on your topic.
Respond to other experts in your field online and build relationships
Line up key interviews, but don’t exhaust post-publication interviews.
Get a column or regular media spot. (For example, if you are writing a book on wine, offer to give holiday suggestions on your local radio station as each holiday approaches)
Find a co-sponsor for your book!
![Page 17: Writers - Your Book is Your Business](https://reader035.vdocuments.site/reader035/viewer/2022081412/54528339af795907798b645a/html5/thumbnails/17.jpg)
•Set aside time for these activities•Set targets and deadlines
Enclose a marketing plan with your submission to a publisher – and win!