write your future: networking advice for student leaders from student leaders
TRANSCRIPT
Write Your Future
David Kafafian ‘13 Abby Williams ‘15
Networking Advice for Student Leaders from Student Leaders
February 7, 2015
A VIDEO…YAY!
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February 7, 2015
So…What does this have to do with
Networking?
Shout it out. It’s okay.
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How would you define networking? What are the core skills it requires?
One more time. We’re all friends here.
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Our Favorite Definitions
“The process of developing and activating your relationships to increase your business,
enhance your knowledge, expand your sphere of influence, or serve the community.”
– Dr. Ivan Misner, Found of BNI, the world’s largest business networking organization
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Our Favorite Definitions
“The exchange of information or services among individuals, groups, or institutions;
specifically, the cultivation of productive relationships for employment or business”
– Merriam-Webster Dictionary
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Our Favorite Definitions
“Building relationships with mutual benefit in mind.”
– Linda Lincoln, Lee Hecht Harrison Career Coach
(and David’s mom)
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Our Favorite Definitions
“Networking is about learning and helping others connect. If you’re successful, those you help will help you right back – that’s
networking!”
– Michael Goldberg, Founder, Knock-Out Networking, LLC
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What We’ll Cover Today
1. Finding Your Purpose for Networking
2. Effectively Communicating
3. The Importance of Follow-Up 4. Resources to
Leverage NOW
5. Questions
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PURPOSE
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Purpose We think there are two general reasons
why people (or at least we) network:
1. To seek out specific information
2. It’s a small world
(Did anyone sing this is their head?)
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Quick show of hands: Who is confident they
know what they want to do after college?
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One more question: Should the students who just raised their hands
be the only ones networking?
Shout, nod your head, work with us here.
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Purpose One: Learning Regardless of whether you think you know what you want to do or not, you should be trying to learn.
A. Industry
B. Company or school
C. Specific position
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Building relationships
• Being a first year or sophomore is to your benefit here. Why you ask? ○ “Network before
you need something.”
• This is not networking !
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Remember our definition of networking has two parts
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Helping
• But Abby, we’re 18 and 19, how are we going to ‘help’ anyone?
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Purpose Two: You never know…
• Fun fact: If you’re connected with a couple of hundred of people on LinkedIn, your network has more than 2 MILLION people in it.
• Sometimes someone is interesting and you just want to keep in touch
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So now you might be thinking…
• Okay, I can find a purpose for networking, but that doesn’t mean I know how I’m going to do it… – How do I start? – What do I say? – What should I not say? – What if I say something stupid? – How do I keep the conversation going?
Are we right or are we right?
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COMMUNICATION
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My Favorite Tips 1. Know you audience
– Formal or Casual; Risk Taker or Risk Averse; Bold or Conservative
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My Favorite Tips
2. “I was wondering if you could help me…?”
1. Know you audience
– Formal or Casual; Risk Taker or Risk Averse; Bold or Conservative
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My Favorite Tips
2. “I was wondering if you could help me…?”
3. Use lots of ‘We’ language
– We, as opposed to Me, subconsciously encourages collaborative conversations (and eventually collaborative relationships).
1. Know you audience
– Formal or Casual; Risk Taker or Risk Averse; Bold or Conservative
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And my favorite tip of all… When in doubt, remember that people like to talk about themselves.
– Remember when your mother told you, “You were born with two ears and one mouth for a reason” ?
– So ask questions. It can be as simple as: “That’s interesting, tell me more!”
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Quiz: What are the two major types of professional
communication?
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Email Communications In no particular order, some key things to remember when sending professional emails:
• Formal is better…at least to start
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In no particular order, some key things to remember when sending professional emails:
• Formal is better…at least to start
• Provide contact information for follow up
• Specific subject lines are crucial
Email Communications – cont’d.
February 7, 2015
Email Communications – cont’d. In no particular order, some key things to remember when sending professional emails:
• Formal is better…at least to start
• Provide contact information for follow up
• Specific subject lines are crucial
• Ask questions….it encourages follow up
• Proofread it
• Be honest. It’s an email. It’s in writing and always will be.
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You don’t want to be these guys:
In-Person Communication
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You don’t want to be these guys:
In-Person Communication
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What parts of in-person communication are most important to
leaving a positive and memorable impression?
You know the drill!
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In-Person Communication
1. Listen
– “Most people do not listen with the intent to understand; they listen with the intent to reply.”
2. Clarity of Voice
3. Eye Contact
– Trix Cereal and Baby Smiles
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FOLLOW-UP
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Follow Up
1. Thank You’s
– In a CareerBuilder survey, 22% of employers reported they would not bother hiring someone who didn’t send a thank you note after the interview.
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Follow Up
2. Professional introductions following personal interactions
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Follow Up
3. Relationship Maintenance
– Keep it simple. Think articles you’ve read, shows you’ve seen, life events, etc.
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RESOURCES
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You can and will build your network everywhere you meet people
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Key Resources • Career Services • Alumni • Professors • Friends’ Parents • LinkedIn
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Keeping in touch • Reminds you when to get back in touch with your
connections • Tracks your past interactions • Monitors social feeds of connections • Provides templates for follow-up emails and initiating
contact • Create your FREE My Network account at
www.mynetwork.io.
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If you only remember one thing about networking
from today, make it this…
See what we did there ;)
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Questions? Thoughts?
Comments? Thank You.
Abby Williams ‘15 [email protected]
916-214-2103
David Kafafian ’13 [email protected]
908-472-7777