wrexham 14-19 elearning network dissemination conf oct08

WREXHAM14 to 19 E-LEARNING WREXHAM14 to 19 E-LEARNING NETWORKNETWORK

www.wrexham14to19.netwww.wrexham14to19.net

RHWYDWAITH E-DDYSGU 14 I 19 RHWYDWAITH E-DDYSGU 14 I 19 WRECSAMWRECSAM

BackgroundBackground

AimsAims

Enhance opportunity & choiceEnhance opportunity & choice Support delivery of collaborative options Support delivery of collaborative options

menumenu Support “personalised” learningSupport “personalised” learning Enhance support for bilingualismEnhance support for bilingualism Develop eLearningDevelop eLearning Support & develop collaborationSupport & develop collaboration Support developments in local curriculumSupport developments in local curriculum

ObjectivesObjectives

VLE’s for learning settingsVLE’s for learning settings Connect VLE’s in an eLearning NetworkConnect VLE’s in an eLearning Network Robust and sustainable provisionRobust and sustainable provision Staff development and trainingStaff development and training Support collaborative options coursesSupport collaborative options courses Bilingual coursesBilingual courses

DemonstrationDemonstration

www.wrexham14to19.net

Training & staff Training & staff developmentdevelopment

Course CreatorCourse CreatorAdministratorAdministratorLearning CoachLearning CoachTrainerTrainerOtherOther

113+113+

1111

1616

1919

1717

CollaborationCollaboration All partners involved >25!All partners involved >25!

All secondary schoolsAll secondary schools FE & HE – Yale / NEWIFE & HE – Yale / NEWI WBL – ITeC and NWTWBL – ITeC and NWT Careers Wales NECareers Wales NE Learning CoachLearning Coach Youth ServiceYouth Service EAL TeamEAL Team Pupil Referral UnitsPupil Referral Units

NGfL CymruNGfL Cymru Other LEA’s / 14 to 19 NetworksOther LEA’s / 14 to 19 Networks

Next StepsNext Steps

Training & Course developmentTraining & Course development Broadening CollaborationBroadening Collaboration Extending the NetworkExtending the Network ConferencingConferencing User opinionUser opinion - - Adapt & DevelopAdapt & Develop Developing access to IT and Developing access to IT and

eLearningeLearning

A COMMUNICATIONS STRATEGY FOR A COMMUNICATIONS STRATEGY FOR THE WREXHAM 14-19 NETWORKTHE WREXHAM 14-19 NETWORK

www.mychoicewrexham.comwww.mychoicewrexham.com

Communications Strategy mychoicewrexham.com

The Wrexham Network is pleased to be sharing the results of the commission bid funding won in October 2007.

This was from the Welsh Assembly Government to produce a model 14-19 network communications strategy.


About the campaign…The marketing mix:• A bilingual website and online directory of learning opportunities for Wrexham called

www.mychoicewrexham.com

• An online blog

• A promotional film and DVD

• A credit card sized information leaflet

• Promotional pens, pencils, rulers and mouse mats

• SMS text messaging

• Bus advertising

• Social Network Pages


Campaign Aims

Digital in contrast to the usual paper-based marketing

Targeted at meeting the needs of 14-19 year olds in the Wrexham area including:• Year 9s, 10s and 11s • 16-19 year olds in work, education, or classified at NEETS

Aimed at meeting the strategic aims of the Wrexham ANDP to create a directory of local provision and to meet targets for increased participation of 16-19 year olds in learning activity.


Meeting Customer Needs

1) www.mychoicewrexham.comThe website design, style and language were targeted at the age group with:• Animation and video • Minimal text • A learner blog to encourage interaction • A course search facility for each age group

2) Promotional Film: http://www.frozenmoon.co.uk/14-19-promo-film.html

A promotional film was made to advertise the site on social networking sites and to be viewed on the website. This featured:

• Learners enjoying a range of courses at schools and colleges across the network • The voice-overs and music were provided by network students


Bus adverts included rears and interiors on 10 buses in a 2 month campaign to launch the site. Rears were targeted primarily at parents as the car drivers most likely to see them.

The films were placed on social networking sites that are used by the age group including Bebo, You Tube and Myspace to help drive traffic to the site.


• Materials to promote the website were designed to appeal to the age group, with recycled and eye-catching pens, rulers and heart shaped pencils. Mouse mats were chosen to be placed in school computer areas and paper based materials were kept to a minimum.


Measurement & Learner Feedback

o Information about learner’s needs and their feedback were provided through an evaluation of present communications and a survey with learners which gave valuable insights into their preferred communication methods and helped to decide on the name of the website.

o A secondary internet study of 14-19 network sites in England helped to refine ideas for the site.

o Impartial focus group research by the Responsive College Unit with 8 groups of learners from across the network, provided useful feedback for the development of the website.


A Success…

• The Wrexham Network has a fantastic new online directory and promotional film that it can be proud of and which is ready for the students and wider public to use in choosing their options for 2009-10.

• Though still in the early stages of use and exposure to the target group, focus group research and feedback from the network has been positive.

• The campaign offered a targeted design that appealed to the age group, whilst still being of high enough quality to be carried through onto supporting promotional items like bus backs.

• The impact has been high with a co-ordinated ‘mychoice’ branded campaign recognisable across a suite of promotional materials


Any Questions?

LEARNER TRACKERLEARNER TRACKER

Personal Information Sharing ProtocolPersonal Information Sharing Protocol

Personal Information Sharing Personal Information Sharing ProtocolProtocol

Attempts to share electronic data, pre-Network

KS4 Results Continuity of ‘support’

Data Protection – sensitive data

Personal Information Sharing Personal Information Sharing ProtocolProtocolSearch for a Network solution: Enrolment details Attendance Behaviour Medical / Pastoral Assessment / Reporting Examination entries / outcomes

Personal Information Sharing Personal Information Sharing ProtocolProtocol

Key legal considerations

Data Protection Act 1998 requires: Appropriate consent Fair processing Transparency and in

addition…

Personal Information Sharing Personal Information Sharing ProtocolProtocolKey legal considerations

Common Law Duty of Confidentiality

Freedom of Information Act 2000

Personal Information Sharing Personal Information Sharing ProtocolProtocolIssues of interest:

Complaints procedureRetention of shared informationAccess to informationWhere the data is storedData security

Personal Information Sharing Personal Information Sharing ProtocolProtocolThe protocol documents:

Personal Information Sharing Protocol

Guidance for Members of Wrexham 14-19 Network in respect of the Personal Information Sharing Protocol

TRACKING LEARNER ACTIVITY AND TRACKING LEARNER ACTIVITY AND PERFORMANCE ACROSS LEARNER SETTINGSPERFORMANCE ACROSS LEARNER SETTINGS

LLWYBRO GWEITHGAREDD A LLWYBRO GWEITHGAREDD A PHERFFORMIAD DYSGWR AR DRAWS PHERFFORMIAD DYSGWR AR DRAWS

LLEOLIADAU DYSGULLEOLIADAU DYSGU

Wrexham 14-19 NetworkWrexham 14-19 Network Rhwydwaith 14-19 WrecsamRhwydwaith 14-19 Wrecsam

Background/Cefndir

Nature of the Network.– Six 11-16 High Schools– Three 11-18 High Schools–

one Welsh Medium– One Special School– Tertiary College– HE Institute– WBL providers

– Careers Wales– Youth Work– Voluntary Sector

Natur y Rhwydwaith- Chwe Ysgol Uwchradd 11-16- Tair Ysgol Uwchradd 11-18 –

un cyfrwng Cymraeg- Un Ysgol Arbennig- Coleg Trydyddol- Sefydliad AB- Darparwyr Dysgu Seiliedig ar

Waith- Gyrfa Cymru - Gwaith Ieuenctid- Sector Gwirfoddol

Work to date/Gwaith hyd yn hyn

Tracking project– Planned to be IT based– DPA issues

SLDD work– Post-16 Transitions:

Protocols and Procedures

– Paper based

Prosiect llwybro- Bwriad i fod yn seiledig ar TG- Materion DDD Gwaith SLDD- Newidiadau Ôl-16:

Protocolau a Threfniadau- Seiliedig ar bapur

Key features of proposalPrif nodweddion y cynnig

Resolution of Data Protection Issues

Provision of a documented technical solution based on existing technologies a e f s

Provision of a bilingual solution

Provision of a full evaluation VFM Sustainability

Datrys materion Diogelu Data

Darparu ateb technolegol wedi ei ddogfennu yn seiliedig ar dechnolegau presennol

Darparu ateb dwyieithog

Darparu gwerthusiad llawn GEA Cynaliadwyedd

Strengths of proposalCryfderau’r cynnig

Based on previous work Excellent collaboration

within the Network Clear evidence of IT

competence within the Network

Viable solutions exist within the Network

Yn seiliedig ar waith blaenorol

Cydweithredu gwych yn y Rhwydwaith

Tystiolaeth eglur o gymhwyster TG yn y Rhwydwaith

Atebion dichonadwy yn bodoli yn y Rhwydwaith

Chosen technical solutionDatrysiad technegol dewisol

Moodle– Builds on existing

collaboration Data access is dealt with

– Independent of core CIS software

– Moderate cost implications View Pages

– Here

Mae Moodle yn– Adeiladu ar gydweithio

presennol Sicrhau mynediad i ddata

– Annibynol o feddalwedd craidd CIS

– Rhad

Edrychwn ar y tudalenau– Yma

Where nextBle nesaf

Unique Pupil Number (MIAP)

– Merging of data from different settings

eILP

Rhif Disgybl Unigryw– Cyfuno data o wahanol

sefydliadau

eILP

Questions Cwestiynau

wrexham 14-19 elearning network dissemination conf oct08

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