wp bootcamp - austin 2015

WORDPRESS BUSINESS STRATEGIES THAT WORK

WPBOOTCAMP – AUSTIN 2015

Presented by Kerry Carron | HappyJoe.org | #WPBootCamp

• Loving Wife & mother of 3• Avid Student

• School of Life• Still Learning

• Teacher & Mentor• Share what I know• Been there, done that so you don’t have to

• Business Owner• WordPress FANatic• Custom website design & development• Site Security & Maintenance• Web Hosting• SEO & Analytics• Online Marketing• Instruction

A LITTLE ABOUT ME

Presented by Kerry Carron HappyJoe.org | #WPBootCamp

WHAT YOU’LL LEARN TODAYBUS INESS STRATEG IES F OR YOUR WORDPRESS BUS INESS


WE’LL FOCUS ON•2 Types of Income



•Self Employed vs. Business Owner



•Self Employed vs. Business Owner

•5 Strategy Concepts to Leverage


TWO TYPES OF INCOME


2 TYPES OF INCOMEActive Passive


2 TYPES OF INCOMEActive

You work for money.

• You have a job (employed).• You’re self

employed.


2 TYPES OF INCOMEPassive

Money works for you!

• You’re a Business Owner• You’re an Investor


2 TYPES OF INCOMEActive

You work for money.

• You have a job (employed).• You’re self

employed.

Passive

Money works for you!

• You’re a Business Owner• You’re an Investor


SELF EMPLOYED VS. BUSINESS OWNER


SELF EMPLOYED VS. BUSINESS OWNER

Both:• Can have a business entity• Should have a business plan• Are needed to make the world go around

Neither is any better than the other as long as you understand the difference and choose the one that is right for YOU.


PRIMARY DIFFERENCE BETWEEN BEING SELF EMPLOYED VS. BUSINESS OWNER

Active Income

You work IN

your business.

Passive Income

You workON

Your business.


BUSINESS STRATEGIES5 CONCEPTS THAT ALWAYS WORK


NECST (PRONOUNCED “NEXT”)


NECST*• NECST is an easy to remember acronym you can

use to pre-qualify business ideas and plans.• NECST evaluates, cross examines and validates

your business model to ensure it will make money.• NECST has the greatest impact when all five

elements are satisfied and applied to a business.

*Developed by MJ DeMarco, author of “The Millionaire Fastlane”


SO WHAT IS NECST?•Need•Entry•Control•Scale•Time


• Build your WordPress business to solve a specific need. •Make your impact by providing a measurable value.• Ask, What do my clients need?

Let WordPress help you to help

others.

NEED


• Build your WordPress business with high entry barriers. • High entry barrier

businesses are stronger, more powerful, and have less competition. • A high entry barrier

business will have less need for being exceptional.

Avoid confusing the entry of YOUR

business with what your business will offer your clients.

ENTRY


• Build your WordPress business so YOU are in control of your financial plan.• Good money is

$20,000/month. • Big Money is

$200,000/month. • Legendary money is $1

million+/month.

Build your WordPress business as an organization so you control your own financial future.

CONTROL


• Build your WordPress business in a controlled environment that you can scale up.• Scale is about leverage.• Build your WordPress business in proportional dimensions without limitation.

Make the world the environment when

you build your WordPress business.

SCALE


•Operate your business without being present.•Build with margins wide enough to hire employees. •Build in and use systems

Automate and use systems when you

build your WordPress business.

TIME


CONCLUSIONUnderstanding the types of income,

the differences between being self employed and being a

business owner, and applying the NECST concepts,

is a business strategy that always works. Presented by Kerry Carron | HappyJoe.org | #WPBootCamp

Connect With Me• KerryCarron.com• Ultimate-Solution.com• OWNWP.com• About.me/KerryCarron• KerryCarron• KerryCarronOnline• @KerryCarron

CONNECT


wp bootcamp - austin 2015

Small Business & Entrepreneurship