lsa bootcamp austin: digital presence and seo fundamentals
TRANSCRIPT
Digital Presence and SEO Fundamentals
Brett Fritz, DAC Group
What Is Digital Presence?
@BrettFritz #LSABOOTCAMP
They fixed my flat tire fast! Great service.
aThe waiting room was dirty.
When I called they said they had my tire size but when I got there they did not have it.
Love my new tires!
aThe shop hours posted online is wrong!!!
STRONG CITATIONS
They fixed my flat tire fast! Great service.
aThe waiting room was dirty.
When I called they said they had my tire size but when I got there they did not have it.
Love my new tires!
aThe shop hours posted online is wrong!!!
VISIBILITY
They fixed my flat tire fast! Great service.
aThe waiting room was dirty.
When I called they said they had my tire size but when I got there they did not have it.
Love my new tires!
aThe shop hours posted online is wrong!!!
ACCURACY
They fixed my flat tire fast! Great service.
aThe waiting room was dirty.
When I called they said they had my tire size but when I got there they did not have it.
Love my new tires!
aThe shop hours posted online is wrong!!!
REVIEWS
Local Pack
Organic
Paid Ads
Paid Ads
Be Found…
Be Relevant…
Convert!
Why Should You Care?
@BrettFritz #LSABOOTCAMP
https://think.storage.googleapis.com/docs/4-new-moments-every-marketer-should-know.pdf
US Local Search Volume
87,439,000
10,317,000
146,800,000
8,555,000
YP.com NetworkDexMedia NetworkGoogle MapsBing Maps
> 253,111,000 Unique Visitors Monthly
Source: comScore Media Metrix September 2015@BrettFritz #LSABOOTCAMP
Listing Management helps clean up and optimize your N.A.P.
Phone Number
Business Name
Address
@BrettFritz #LSABOOTCAMP
2015 Local Search Ranking
Factors
Correct N.A.P. accounts for 48.6% of the overall local
search ranking factors
Signals like Categories & Proximity (14.7%)NAP Consistency, Citations, etc. (13.6%)On-Page Signals (20.3%)Link Signals (20.0%)Review Signals like quantity & quality (8.4%)Social Signals like Facebook likes and Twitter Followers (5.0%)Behavioral / Mobile Signals (9.5%)Personalization (8.5%)
https://moz.com/local-search-ranking-factors@BrettFritz #LSABOOTCAMP
88%Of Consumers Trust Online Reviews As Much As Personal Recommendations
http://searchengineland.com/88-consumers-trust-online-reviews-much-personal-recommendations-195803@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
Another Google Algorithm
Update!!!
How Can You Check Your Digital Presence?
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMPhttp://seopressor.com/blog/short-tail-or-long-tail-keywords/
@BrettFritz #LSABOOTCAMP
What Can You Do To ImproveYour Digital Presence?
@BrettFritz #LSABOOTCAMP
Paid, Owned, Earned Media
@BrettFritz #LSABOOTCAMPhttps://www.titan-seo.com/newsarticles/trifecta.html
http://baklavva.co/2015/06/mobile-responsive-is-not-equal-to-mobile-app/@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
Google Profile is not “claimed”
https://moz.com/learn/local/local-search-data-us@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
https://moz.com/local
@BrettFritz #LSABOOTCAMP
@BrettFritz #LSABOOTCAMP
When in doubt…
Questions?
@BrettFritz #LSABOOTCAMP