would bob the alien follow you
DESCRIPTION
A talk given to the IAB at their Great British Social Media Festival, July 2012. Any questions or comments please contact me on [email protected]TRANSCRIPT
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HOW TO BE A MUST-FOLLOW BRAND IN SOCIAL
12th July
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Rule 1: How to be a must follow brand in social
DON’T FORGET YOUR CONTENT – IT MUST BE GREAT
ASK YOURSELF WOULD BOB THE ALIEN FOLLOW YOU?
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Rule 2: How to be a must follow brand in social
YOUR CONTENT MUST COMMUNICATE WHAT YOUR BUSINESS DOES
ASK YOURSELF, WOULD BOB THE ALIEN UNDERSTAND YOU?
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Rule 3: How to be a must follow brand in social
STAND FOR SOMETHING – HAVE A CLEAR ROLE & POV
ASK YOURSELF, WOULD BOB THE ALIEN WANT TO SPEND TIME WITH YOU?
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Rule 4: How to be a must follow brand in social
BE HUMAN
ASK YOURSELF, WOULD BOB THE ALIEN WANT TO CHAT TO YOU?
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VS
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Rule 5: How to be a must follow brand in social
BE THOROUGH. MONITOR WHAT WORKS, OPTIMISE, IMPROVE, TEST, LEARN, IMPROVE.
ASK YOURSELF, WOULD BOB THE ALIEN LIKE YOUR CONTENT MORE AND MORE
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