World Refugee Day 2013PSFR Results

1 Family Site

3 x calls to actionAdvocacy - PinterestDonateFundraise

Top line Results

PSFR Regional and International

$244,889

* Initial results to date

WRD Regional ResultsAustralia for UNHCR$ 104,976Canada$ 3,107Italy $ 1,479USA for UNHCR$ 11,492Benelux$ 30,000Spain$ 3,308Total$ 154,362

* These are initial figures and will need updating

WRD International

International site - Donations$ 71,749

WRD - Help Protect a Family Fundraising site$ 18,778

Total$90,527

Figures are to date and will need to be updated all figures taken from 17th 30th June 2013International site donations include, single gifts ($39,391), regular gifts (1 x year value - $22,356) plus online CAF payments (approx $10k)International site donations include UK, Gulf, LA, France

PSFR International

Bespoke WRD donation Landing pagesCreated pages in:

English International SiteEnglish UKFrenchPortugueseSpanish

WRD Email Campaign International Series of 5 x emails (list size 60,000)

Integrated email campaign Advocacy, Messaging and FundraisingFundraisingDonationsWRD messaging focusing on SyriaFollow us on FacebookAdvocacy Pinterest Stories and video

Integrated Search CampaignWRD messaging, 1 Family Site, Donations Promotion of Syria Emergency Information page (International site)Promotion of 1 Family siteWRD donationsSyria donations

WRD online banners

WRD promotions 2 x International Facebook postsFacebook top traffic driver to both Fundraising site and the WRD donation pageHigher than average likes for fundraising

WRD promotions 2 x International Twitter postsTwitter top traffic driver to both Fundraising site and the WRD donation page

World Refugee Day PSFR Regional

Australia for UNHCRAnnual WRD Breakfast attended by 250 raised more than $100,000 (Australian dollars)Re-launched Syria Fundraising Appeal using WRD to leverage it2 online banners (One minute versus Syria)Takeover of home page of national multicultural broadcaster SBS for the weekRan specially made film focused on UNHCR theme One family torn apart by war is too many in Sydney, Melbourne and Brisbane at outdoor locations of high foot traffic where F2F team were working. Generated 25% uplift in results for the dayRaised more than $3,500 from pop up on home page for WRDRaised more than $10,000 from print advertising in major metropolitan newspapers in Sydney and Melbourne

Canada and JapanCanada for UNHCRRaised $3,220 CAD in response to WRD

Japan for UNHCRF2F campaigns at 13 locations including the symposium organized by UNHCR Branch Office Japan and the special event organized by college students on WRDPress advertisement on a political partys newspaper to solicit monthly donorsOnline advertisement soliciting one-off monthly donations Social media engagement (Facebook, Twitter)

ItalyTV advert in collaboration with PI redirecting donors to www.unhcr.it/1familyFree banner advertisement on several websitesUNHCR website home page overlay www.unhcr.itSocial network activities in collaboration with PI (Twitter, YouTube, Facebook)Newsletter sent on 20th June to existing donors (75,000)House e-mailing 981 Online donations 25Website prospect 128Total revenue for WRD 2013 to date: 1,134

USA for UNHCR and Hong KongUSA for UNHCR1family webpage raised $11,492 in single gift donations (77 donations)Email Campaigns - social celebrity activity,

Hong Kong6th Refugee Film Festival: Raised 80,080 (not sure what currency, awaiting confirmation)2 photography exhibitions. Raised 159,696 (not sure what currency, awaiting confirmation)E-news + Facebook activities. Raised 95,798 (not sure what currency, awaiting confirmation)Revenue from film festival and photo exhibition set to increase and running until the end of June.

Benelux and SpainBeneluxAs part of partnership with Thalys, the high speed train company, every ticket sold on WRD led to a 1 contribution to UNHCR. Expected revenue approx. 20,000International school of The Hague organized a fundraising event on WRD where UNHCR were invited to speak. Expected revenue approx.3000.

SpainDid not use WRD as a case to support any fundraising appeal but received spontaneous donations as a response to e-update of 2536

UK ITV Daybreak online promotion 19th and 20th JuneHomepage TakeoverWRD MessagingSyria Call to action Online BannersOnline presence to integrate with the UNHCR ITV Daybreak editorial (TV coverage) focussed on WRD and Syria

UK - online donationsBig spike driven from Daybreak promotion (DRTV, Banners, and Daybreak programme)

International SiteOnline Donations

International Site Donations WRD 2013 comparison to 2012 303.40% Increase from 2012

303% increase in income from 2012Increase from $10,859 (2012) to $43, 807 (2013)Increase from 128 x donations (2012) to 621 x donations (2013)

Large spike in donations from 19th 20th and longer tail increase in donations for following week

International Site Regular GiftsSignificant increase in Regular gifts from the UK and US

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Analytics Donate.unhcr.org Prod

# ----------------------------------------

# Donate.unhcr.org

# Product Performance

# 20130617-20130630

# ----------------------------------------

Product SKUCountry/TerritoryQuantityUnique PurchasesProduct RevenueAverage PriceAverage QTY

7171$1,675.50$23.601

WRD2013 INTUnited Kingdom172$9.50$4.751

WRD2013 INTUnited States115$100.00$20.001

WRD2013 INTNorway32$50.00$25.001

SyriacrisisAustralia21$25.00$25.001

WRD2013 INTCanada21$25.00$25.001

ACNUR ES WRD2013Mexico22$30.00$15.001

SyriacrisisUnited Arab Emirates21$50.00$50.001

ACNUR ES WRD2013Andorra11$15.00$15.001

noneBrazil11$0.00$0.001

ACNUR ES WRD2013Chile11$10.00$10.001

SyriacrisisChina11$15.00$15.001

WRD2013 INTColombia11$17.00$17.001

General DonationFinland11$15.00$15.001

SyriacrisisFrance11$300.00$300.001

General DonationGermany11$15.00$15.001

SyriacrisisHong Kong11$25.00$25.001

WRD2013 INTIndonesia11$25.00$25.001

General DonationIraq11$15.00$15.001

General Donation UPIreland11$20.00$20.001

WRD2013 INTItaly11$25.00$25.001

SyriacrisisJapan11$25.00$25.001

General DonationLebanon11$50.00$50.001

WRD2013 INTRussia11$25.00$25.001

General DonationSaudi Arabia11$50.00$50.001

General DonationSweden11$15.00$15.001

WRD2013 INTSwitzerland11$17.00$17.001

SyriacrisisTunisia11$15.00$15.001

ACNUR ES WRD2013Venezuela11$15.00$15.001

DayQuantity

6/17/131

6/18/133

6/19/1314

6/20/1315

6/21/139

6/22/130

6/23/135

6/24/139

6/25/134

6/26/132

6/27/133

6/28/133

6/29/132

6/30/131

71

Analytics Donate.unhcr.org Prod

International Donations WRD Country of origin

Chart1

14036

4982

4445

2225

1314

715

535

525

2333

Big increase due to ITV Daybreak promotion

Analytics Donate.unhcr.org Prod

# ----------------------------------------

# Donate.unhcr.org

# Product Performance

# 20130617-20130630

# ----------------------------------------

Product SKUCountry/TerritoryProduct RevenueAverage PriceAverage QTY

$39,391.42$71.881

Sudan crisis - UNHCR UKUnited Kingdom$14,036.00$17.50114036

ACNUR ES WRD2013United States$4,982.00$19.0014982

General DonationAustralia$4,445.00$110.0014445

WRD2013 INTUnited Arab Emirates$2,225.00$205.0012225

WRD2013 INTSwitzerland$1,314.00$146.001

(not set)France$715.00$0.001715

SyriacrisisChina$535.00$92.501535

SyriacrisisSaudi Arabia$525.00$262.501

WRD2013 INTOther$2,333.00$5.501

DayQuantity

6/17/1314

6/18/1326

6/19/13100

6/20/13185

6/21/1358

6/22/1321

6/23/1327

6/24/1330

6/25/1319

6/26/1321

6/27/1314

6/28/1317

6/29/1311

6/30/135

548

Analytics Donate.unhcr.org Prod

Quantity

International Site - No. of Donations Daily Count

Product Revenue

Help Protect a FamilyFundraising Site

Fundraising SiteConceptSet up a fundraising page to help support a refugee family for WRD

MessagingTake 1 minute to support a family forced to flee

Information about WRD

Site can be reused for Syria (and/or any other campaign)

Can also be translated and linked to any currency

All donor details remain with UNHCR

Concept donations linked to helping to protect a family by providing emergency relief items ie 1 x family = $670

ResultsTotal income to date - $18,778176 fundraising pages set up24,800 people targeted with WRD messages through Facebook

Top traffic driversFacebookTwitterEmailunhcr.org (1 family site)acnur.org