world of digital marketing for freshers

37
Vivek G Maudgalya Social Media Specialist

Upload: vivek-maudgalya

Post on 18-Jul-2015

207 views

Category:

Business


3 download

TRANSCRIPT

Vivek G MaudgalyaSocial Media Specialist

Why Digital ??????

Key Objectives

Branding

Visibility

Share of Voice

Lead generation

Customer Retention

Customer Acquisition

ROI

Digital Marketing Landscape

Mobile

Analytics

Social MediaSEO

Source : Gartner

Website

Email Marketing

All about SOCIALISING

Less time and patience

The Digital World

The SOCIAL Effect

Social Channels

Social media communication

strategy

Search Engine Optimization

TYPES OF

CONTENT

CASE STUDY - Dove

DIGITAL BUYING BEHAVIOR

Why Analytics ??

How do we obtain analytics?

Classification of Analytics

What do we search for?

Social Media Examiner

Social Media Today

Mashable

Hubspot Blog

Smart Insights

JonLoomer Blog

Jeff Bullas Blog