world football froum presentation for partners

13 November 2014

2UNIQUE EVENT FOR RUSSIA AND THE WORLD

In 2014, the second edition of this event - the World Football Forum - will take place in Moscow, once again bringing together leading figures from football across the globe in a country that will become the centre of the football world right up to the 2018 World Cup.

When the final whistle blew at the Maracana Stadium in Rio de Janeiro, Brazil on 13 July 2014, all eyes turned to Russia as the next host of the FIFA World Cup™.

Russia has now four years to finalise and perfect its organisation of the biggest sporting event in the world.

Host cities from Russia’s European border to the Urals will prepare to welcome the world.

In 2011, Eventica introduced a first to Russia: Inside World Football Moscow Forum - a high profile international conference focusing on the multi-billion dollar business of football.

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The FIFA World Cup™ is a massive industry in its own right. Global sport’s most popular spectacle is watched by billions of people, and the opportunity to host it carriessubstantial economic, political and also symbolic rewards.

In Russia, where it will take place for the first time in 2018, it is already playing a vital role in jumpstarting a wide range of existing modernisation plans, with a dramatic overhaul of the country’s infrastructure.

The recent success of the Sochi 2014 Winter Olympics has proved that Russia has the capacity to stage a global scale event, however, managing the size and complexity of this historic event will require the kind of close dialogue with leading industry specialists that only a major international b2b conference can provide.

The World Football Forum, which will take place annually in Russia in the run-up to 2018, offers just such a platform.

AN EVENT OF GLOBAL SCALE

4THE ROAD TO 2018

Moscow (Luzhniki and Spartak Stadiums), Saint Petersburg, Kaliningrad, Sochi, Rostov-on-Don, Ekaterinburg, Kazan, Samara, Nizhny Novgorod, Volgograd and Saransk.

Preparing for 2018 will require more than the construction of new stadiums and the refurbishment of existing ones: also underway is the wholesale redevelopment of local infrastructure in the host cities, including the transport network, hotel accommodation and other vital services, as part of a massive multi-billion dollar investment programme.

There will be a host of other demands as well, from raising sponsorship revenue to developing a far-reaching legacy strategy.

Total of 1070 projects in 11 host cities:

5THE ROAD TO 2018

Stadia Budget: 620 billion rubles ($17.1 billion)

Transport:300 to 400 km/h high speed services on dedicated lines from Moscow to St Petersburg and from Moscow to Nizhny Novgorod and Kazan, with a possible extension to Yekaterinburg.

Training grounds: Around $34 million will be spent on training grounds for the 2018 football World Cup.

Infrastructure:A programme consisting of some 292 facilities including 12 stadiums, 113 training sites, 62 hotels, 11 airports, communal and transport infrastructure, electricity, IT and communications infrastructure.

Total: RUB 917 billion (USD$29 billion)

6THE PROGRAMME

The agenda for the World Football Forum will have something to offer all players in the football industry. It will give suppliers and service providers a much deeper understanding of the opportunities available in the run-up to 2018, and valuable insight on how to approach doing business in Russia.

A key feature for the 2014 programme will be a focus on the eleven confirmed Host Cities that will be staging group stage matches and the finals in 2018.

From Kaliningrad in the west to Ekaterinburg in the east, each city will be represented at the World Football Forum laying out their vision for the World Cup and identifying opportunities for collaboration with international specialists.

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World Football Forum will bringtogether decision-makers in world football including the Russia 2018 LOC, the Russian Football Federation, FIFA and world football governing bodies. It will also be attended by the leading players in the football industry.

Participation is a must for:

• Professional service providers • Infrastructure specialists • Construction/engineering consultants • Contractors and suppliers • Sports marketing experts • Corporate sponsorship directors • Commercial directors of football clubs • TV, print and digital media• Sports journalists and commentators• Hotel & accommodation providers• Security experts

WHO SHOULD ATTEND

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THE VENUE: Ritz-Carlton Moscow is located in the heart of the Russian capital, just a few minutes walk from Red Square and the Kremlin walls. With state-of-the-art conference facilities, the Ritz-Carlton provides an ideal, 5-star home for the Inside World Football Moscow Forum.

THE VENUE

9INSIDE WORLD FOOTBALL MOSCOW FORUM 2011

The first ever Inside World Football Moscow Forum attracted over 500 delegates from Russia and around the world, with an exhaustive programme that explored initial preparations for the 2018 World Cup on many different levels.

The Forum was supported by MegaFon, IMG, Populous, Wembley Stadium Consultancy, Adidas and a number of other well known industry names.

SPEAKERS INCLUDED:• Jerome Valcke, Secretary General, FIFA• Walter Gagg, Director, FIFA

• Alexey Sorokin, CEO, Russia 2018 World Cup Local Organising Committee• Nic Coward, General Secretary, English Premier League• Sergei Cheban, Executive Director, Russian Premier League• Donna Cullen, Executive Director of Tottenham Hotspur FC• Evgeny Giner, President, CSKA Football Club• David Thomson, Group Events Director, Wembley Stadium• John Barrow, Senior Principal, Populous• Diarmuid Crowley, Senior Vice President, IMG

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“….an excellent event.”Diarmuid Crowley, IMG

“The best organised conference I ever attended.”Szymon Konop, PL.2012

“Thank you for your hospitality;the welcome from you and your team was very generous.”Nic Coward, English Premier League

“Congratulations on carrying out such a successful and interesting event”Jeffery McMillan, PwC

“It was a well organised conference and as a representative of BTD, I had the opportunity to speak with interesting people.”Stefan SchaaleBTD International Consulting AG

“Mr Shishkarev was highly impressed by the Forum and its participants…we would be very pleased to work with you again in the future.”Ksenia Kostina, Adviser to Russian Duma Deputy Sergei Shishkarev

WHAT THEY SAY

11ABOUT THE ORGANISERS

The World Football Forum is hosted by Eventica Sport – a specialist division of leading international strategic communications company, Eventica Communications, which has extensive experience in event organisation and management, PR and many other related activities.

The World Football Forum is the latest in a series of initiatives from Eventica Sport. The company played a supporting role on the successful Russia 2018 World Cup bid campaign, organises the Global Sports Industry

Congress in London and project managed the official Russian ‘houses’ in London during the 2012 Olympic Games. More recently, Eventica Sport has delivered high profile projects at Sochi 2014, and was the organiser of House of Russia in Rio de Janeiro – the official Russian hospitality hub during the FIFA World Cup™ 2014 in Brazil.

http://www.eventica.co.uk

12HOW TO SPONSOR THE FORUM

Companies can choose from two-tiers of sponsorship: Platinum and Gold.

Both encompassing a wide range of opportunities for the company to involve itself in various features of the forum from the reception evening, coffee breaks, meeting/VIP lounges, panel discussions, gala evening and many more.

13HOW TO SPONSOR THE FORUM

Companies can choose from two-tiers of sponsorship: Platinum and Gold. Both encompassing a wide range of opportunities for the company to involve itself in various features of the forum from the reception evening, coffee breaks, meeting/VIP lounges, panel discussions, gala evening and many more.

14HOW TO SPONSOR THE FORUM:

Lead Sponsorship is exclusive and only open to a very select group of companies. It offers a high degree of exposure, as a virtual co-organiser of the World Football Forum .

It includes placement of corporate logo as follows:

• On official event web page • In pre-event newspaper and magazine advertising • On conference screen and signage at venue • On cover of delegate pack at venue • On delegate bag at venue

Other exposure includes but is not limited to:

• Prime speaking slot • Opportunity to place company profile in delegate packs • 5 complimentary delegate places • Premium space for exhibiting at venue • Arrangement of interviews with TV, radio and print media

TOTAL COST: €90,000

Lead Sponsor

15HOW TO SPONSOR THE FORUM: Hosting a conference session

Sponsoring a session offers an opportunity to be involved in setting the agenda for the day. This option is ideal for companies looking to highlight or be closely identified with a particular question.

This package includes:

• Opportunity to cooperate in creating session topic & content • Opportunity to assist in compilation of speakers’ list • Speaking slot at session • Corporate logo on screen alongside session title • Designation in official

programme as sponsor of session• 3 complimentary delegate places • Opportunity to place company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


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Sponsoring the Welcome Drinks, the night before the conference begins, gives the host an excellent opportunity to reach all participants.


• Opportunity to place company stand at Reception • Designation in official programme as sponsor of Reception • Opportunity to distribute company literature at Reception • Opportunity for welcome speech to Reception guests • Printed reception invitations to bear sponsor logo

• 3 complimentary delegate places • Opportunity to place company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


HOW TO SPONSOR THE FORUM: Hosting Welcome DrinksReception


This area will offer speakers and other key VIPs a refuge away from the busier parts of the conference. The sponsoring company will have an opportunity to reach a small and exclusive audience, in relaxed surroundings.


• Company logo to appear on VIP Lounge invitation passes • Opportunity to display banner in Lounge • Opportunity to display product or literature in Lounge • Allocation of passes to

Lounge for company clients• 3 complimentary delegate places • Opportunity to place company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


VIP Lounge


Hosting the meeting area gives the sponsoring organisation the opportunity to brand a popular section of the event.


• Display of company logo in meeting area • 3 complimentary delegate places • Opportunity to place company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


One-on-One Meeting Area


The VIP Dinner will bring together key Forum participants in an exclusive setting, and is an ideal opportunity for any organisation looking to reach a select audience.


• Opportunity to make welcome speech to guests • Logo to appear on plasma screens during dinner • Premium table for 10 guests • Space for stand at pre-dinner drinks reception • 3 complimentary delegate places• Opportunity to place

company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


VIP Dinner


This is always a popular way for companies to gain extra recognition. By effectively ‘branding’ one particular segment of the conference as its own, the sponsoring company is alone in the limelight in the heart of the conference day.


• Opportunity to display banner during lunch • Designation in official programme as sponsor of lunch • Corporate logo on main screen at end of morning session

• 3 complimentary delegate places• Opportunity to place company profile in delegate packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


Hosting Lunch


Similar to lunch sponsorship, taking on a coffee break is an affordable and highly effective way for companies to gain extra exposure at the event.


• Opportunity to display company banner during break • Designation in official programme as sponsor of break • Corporate logo to appear on main screen • 3 complimentary delegate places • Opportunity to place company profile in delegate

packs • Placement of corporate logo in pre-event advertising • Placement of corporate logo on cover of delegate pack • Placement of corporate logo on official event web pages


Hosting a Coffee Break

22HOW TO SPONSOR THE FORUM: Booking Space for a Stand

Stands will be located in the heart of the lunch and coffee break area, and can serve a number of important functions: as a meeting point, a distribution area for company literature and as an advertising ‘billboard’ to all participants that will also feature in media coverage of the event.

There are two options:

• 2 x 3 metre area for exhibiting (6 square metres) • Opportunity to place company profile in delegate packs • 2 complimentary delegate placesTOTAL COST: €15,000

• 1 x 1 metre area for roll-up banner • Opportunity to place company profile in delegate packs • 2 complimentary delegate places TOTAL COST: €5,000

London:3 Quayside Lodge

William Morris WayLondon SW6 2UZUnited Kingdom

T: +44 (0)20 7183 2560

Moscow:Business centre Noev Kovcheg

A4 Podkopaevskiy pereulok109028, Moscow, Russia

T: +7 495 995 07 41

www.worldfootballforum.org

[email protected]