world editors forum 11, session looking beyond the article bill adair
TRANSCRIPT
18th WORLD EDITORS FORUM
Session: Looking beyond the articleSpeakers: Bill Adair
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
The PolitiFact Network• 1st year goal: 6 states• We got: 8• Unique arrangement allows
partners to sell ads on their own sites count own traffic
Breaking away from traditional story forms
• Truth-O-Meter fact-checking articles
• Campaign promise meter updates (Obameter, etc.)
New story forms:• Truth-O-Meter items are fact-
checking articles with different components than news stories
• “Ruling statement” is claim being checked
• We bury the lede – ruling is in conclusion
Campaign promise updates:
• For Pres. Obama, governors, congressional leaders
• Track progress or fulfillment of campaign promises
• Rated In the Works, Stalled, Compromise, Broken or Kept
Campaign promise updates:
• Created a database of all promises
• Updates are short articles that conclude with the rating
New story forms allow tallying and sorting
• Readers can browse Truth-O-Meter items by:• Person• Subject• Rating
• Person report cards of how many True, False, etc.
Promise meters also allow tallying, sorting
• Readers can browse by subject and rating
• Scorecards of how many Kept, Broken, etc.