world editors forum 11: session looking beyond the article, marcelo rech
TRANSCRIPT
18th WORLD EDITORS FORUM
Session: Looking beyond the articleTitle: Before Internet and After FacebookSpeakers: Marcelo Rech
Vienna, Reed Messe Wien
Mark your calendar
64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM
www.wan-ifra.org/kiev2012
Before Internet and After FacebookHow 16 years apart amplified a great report of Zero Hora
Marcelo RechDirector of ContentRBS GROUP - Zero
Hora
20111995
• foto de fazenda/pampa)
• foto de migrantes)
1995
2011
Starting point
1995 (before
internet)
Reporter: Carlos Wagner.
Story title: Brazil in
Bombachas.
Trip in 1995: 30 000 km, 60
days, with a driver and a
photographer.
2011 (after facebook)
Reporter Carlos Wagner
Story title
Brazil in Bombachas II
Trip in 2011
18 000 km in 30 days, with a driver
and a photographer/
cameraman
How it was done
In 1995, the story was printed 3 weeks after the trip.
2011 THE DAY THE TRIP STARTED, A PAGE WAS
1995 Field technology: a notebook, a pair of cameras, hundreds of films.
2011 FIELD TECHNOLOGY: 2 LAPTOPS, PHONES, 3GS, 2 CAMERAS, 1 DIGITAL TAPE
1 SEMI- PROFESSIONAL
1995 Migrants astonished to see a representative of Zero Hora so far from home.
2011 MIGRANTS INTERACTED DAILY, THE ROUTE FOR NEXT
1995 The reporter took 60 days to interview 200 people.
2011 AND PREVIOUS ALLOWED THE TO INTERVIEW SAME NUMBER OF IN HALF THE
1995 60% of the information collected was not used due to lack of newspaper space
2011 100% OF THE MATERIAL DIFFERENT PLATFORMS. AS A
1995 Very interesting personal life stories were wasted
2011 THE PERSONAL STORIES IN BLOGS AND OTHER MULTIMEDIA
Practical results
1995 A 28-page series and a book
2011 A 20-PAGE SERIES, A BOOK
2011 PROGRAMS FOR A RURAL
2011
2011 INTERACTIVE
2011 FACEBOOK
2011
2011 BLOG
2011 VIDEOS ALONG THE
2011 10 TWO-MINUTE FOR A RURAL CHANNEL
2011 A TV (IN PRODUCTION)
2011 AN ANIMATED PICTURE GALLERY
2011 AN IPAD APP (IN CONSTRUCTION)
2011 EVENTS- AN ITINERANT EXHIBITION OF
- A COMPETITION AMONG - EVENTS FOR AUTOGRAPH
In brief, the comparison between BI and AF:
In 2011, the report had a much bigger audience – millions all over the country
2011 THE MUCH MORE
2011 THE INVESTMENT IN WAS MUCH MORE
Conclusion
Broader impact, lower cost, better journalism.
