workshop - the sensemaking fragrance
DESCRIPTION
The slides from my intro to the workshop I facilitated together with Luca Rosati at the VIII Italian IA Summit in Bologna, Nov 2014. The slides deal with the general principles and the little story that was used as a catalyst for the exercise. I added a few notes for clarity.TRANSCRIPT
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ANDREAS @RESMINITHE SENSE-MAKING FRAGRANCEPRE-CONF WORKSHOP - ITALIAN IA SUMMIT 2014
WITH LUCA ROSATI
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(I START OUT WITH THE “SUPERMAN RETURNS” STORY
ME AND LUCA TOLD IN “PERVASIVE IA”, HOW THE MAN OF STEEL IS EXACTLY
LIKE US (SORT OF))
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KRAM KREMJA←
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KRAM → CRAM
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(HERE GOES SOME GOOFY THEATRE WITH A VICTIM FROM THE AUDIENCE TO EXPLAIN HOW PHYSICAL BEHAVIOR AND VERBAL
UTTERANCES GO TOGETHER)
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ABBRACCIARE
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EMBODIMENT
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(EMBODIMENT AS THE ROOT OF OUR MAKING ARCHITECTURES, BOTH IN PHYSICAL, DIGITAL,
AND BLENDED SPACES)
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(HERE I TELL A LITTLE STORY ABOUT MOVING FROM SICILY TO
BOLOGNA, LANGUAGE AND AFFORDANCES, AND HOW THE WAY WE EXPERIENCE REALITY
IS PRIMARILY SPATIAL)
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(CROSS-CHANNEL ECOSYSTEMS PRESENT
INTERESTING CHALLENGES WAY BEYOND WHAT A SINGLE ARTIFACT CAN THROW AT US)
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EMERGENCE
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ACTIONABILITY
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CO-CREATION
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(AND HERE COMES THE MAIN STORY AND THE SETUP FOR THE EXERCISE. IT ALL REVOLVES AROUND THE CHALLENGES WE HAD TO OVERCOME TO SEND MY
DAUGHTER TO A SUMMER SCHOOL IN FRANCE)
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I’D LOVE TO STUDY SOME FRENCH THIS SUMMER
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YOU CAN PROBABLY ENROLL ATA SUMMER SCHOOL IN FRANCE
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REALLY?
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YEAH, SURE, WHY NOT?
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FRANTICALLY SEARCHES THE INTERNET FOR INFO( )
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FACTOR #1WEBSITE
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FACTOR #2LOCATION
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PARISFRANCE
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https://www.flickr.com/photos/pedrosimoes7/124758243
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JOHN CLEESE AS “THE SCHOOL”
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A SPECTRAL TARSIER AS “ME”
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THE SCHOOL’S WEBSITE
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THE SCHOOL’S WEBSITE
AIRLINE
FLIGHT NUMBER:
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“WHAT? BOOK THE FLIGHT FIRST?”
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“HRMPF”
TO: SCHOOL IN FRANCEFROM: SLIGHTLY ANNOYED PARENT
DEAR SCHOOL, HOW CAN I BOOK ARATHER EXPENSIVE FLIGHT WHEN I DONOT EVEN KNOW IF YOU CAN ENROLLMY DAUGHTER AT ALL?
THANKS
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...
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...
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“HRMPF (II)”
TO: SCHOOL IN FRANCEFROM: SLIGHTLY MORE ANNOYED PARENT
DEAR SCHOOL, APPARENTLY YOU DID NOT RECEIVE MY PREVIOUS MESSAGE. QUESTION WAS: HOW CAN I BOOK A RATHER EXPENSIVE FLIGHT WHEN I DO NOT EVEN KNOW IF YOU CAN ENROLL MY DAUGHTER AT ALL?
THANKS
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...
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...
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“HRMPF (III)”
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“HALLÓ?”
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“BOOK THE FLIGHT FIRST? #@!”
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“YES”
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“SWEAR YOU HAVE A SLOT FOR HER”
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“SURE. I SWEAR”
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LEGALLY BINDING VALUE OF THAT ASSURANCE: 0( )
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TEENAGER GETTING RESTLESS. “ALRIGHT”
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THE AIRLINE’S WEBSITE
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THE AIRLINE’S WEBSITE
PERSON PICKING UP IN PARIS:
PASSPORT NUMBER:
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“HRMPF (IV)”
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“I NEED THE NAME OF YOUR CHAFFEUR”
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“IMPOSSIBLE”
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“WE DECIDE 3 DAYS BEFORE DEPARTURE”
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“WRITE SOMETHING AND CHANGE IT LATER”
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“WHA?”
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“HELLO, AIRLINE?”
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“YES HOW CAN WE HELP YOU?”
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(VENT, COMPLAIN AND MOAN)
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“WRITE YOUR NAME THEN CALL US TO CHANGE IT”
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“CAN’T I DO IT VIA YOUR WEBSITE?”
TOTALLY FAKED NAME:
A REAL PERSON:
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“NO”
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THE AIRLINE’S WEBSITE
UNACCOMPANIED MINOR
YOUR BOOKING IS CONFIRMED
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THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
TAXI PICKUP FEE:
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THE SCHOOL’S WEBSITE
UNACCOMPANIED MINOR FEE:
TAXI PICKUP FEE:
X
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THE SCHOOL’S WEBSITE
PROPOSAL COMPLETED
YOUR TOTAL ISAN INSANE AMOUNT OF MONEY
WILL MAIL TO CONFIRM ENROLLMENTWILL MAIL FOR PAYMENT
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“WHA?”
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...
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...
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HALLÓ!
TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, PAY (INSANE AMOUNT OF MONEY + 300 EUR) AND YOUR DAUGHTER IS ENROLLED.
TX BYE
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TO: SCHOOL IN FRANCEFROM: HORRIBLY ANNOYED PARENT
DEAR SCHOOL, WHY SHOULD I PAY 300 EUR MORE THAN WHAT YOU TOLD ME WHEN I CHECKED OUT?
F@#% YOU.
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(10 MINUTES LATER)
TO: VERY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, YOU ALSO NEED THE TAXI PICKUP WHICH COSTS 300 EUR BOTH WAYS.
TX BYE (PAY IF YOU WANT IN)
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“(FLIGHT IS ALREDY BOOKED. @#%!)”
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THE VERY WEIRD PAYMENT WEBSITE
WELCOME TO PAYMENTS!
PLENTY OF GIBBERISH
CONFIRM. CLICK ONCE. WAIT.IN CASE OF ERRORS, MAIL SOMEONE
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(1 DAY LATER)
TO: HORRIBLY ANNOYED PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, YOU PAID. GOOD. COULD YOU PLEASE SCAN THE MINOR’S PASSPORT AND SEND IT TO THIS MAIL?
TX BYE
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TO: SCHOOL IN FRANCEFROM: NEANDERTHAL-MODE PARENT
DEAR SCHOOL, KINDLY GO #%&! YOURSELVES. NO WAY I’M SENDING HER PASSPORT TO YOU THIS WAY.
(DID I SAY F@#% YOU?)
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...
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...
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TO: NEANDERTHAL-MODE PARENTFROM: SCHOOL IN FRANCE
DEAR PARENT, NOT A PROBLEM. SHE WILL HAND IT TO RECEPTION WHEN SHE ARRIVES. IT’S GOING TO BE A GREAT SUMMER CAMP!
TX BYE
HALLÓ!
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SO MANY THINGSARE BROKEN
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TRUST
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FLOW
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OWNERSHIP
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ETHICS
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THEY HAVE NOTHING
TO DO WITH
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FORMS
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INTERACTIONS
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GESTURES
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(EVEN THOUGH THE WHOLE PROCESS FELT LIKE THEY WERE ASKING FOR SOME
BOLD GESTURES ON MY SIDE)
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THEY HAVE EVERYTHING
TO DO WITH
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INFORMATIONARCHITECTURE
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A POSTDIGITAL
WORLD
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CROSS-CHANNELEXPERIENCES
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PRODUCTS ARE
SERVICES
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SERVICES ARE PART OF
ECOSYSTEMS
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SO LET’S MAP THESE
ECOSYSTEMS
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CONSIDER THESE
ELEMENTS
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ACTOR LOCATIONINFORMATION TASK CHANNEL
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THEN FIGURE OUT THEIR
CORRELATIONS
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READY? LET’S GET STARTED
ALL GROUPS GO