workshop session: social media online identity, by: mr.kareem samara
TRANSCRIPT
The Traditional Mental Model of Marketing (B2C)
19
First Moment of
Truth
Second Moment of
Truth
Stimulus
At shelfIn-store
Experience
The New Mental Model of Marketing
20
First Moment of
Truth
Second Moment of
Truth
Stimulus
Pre-shopping | In-store | In-home
At shelfIn-store
Experience