workshop outbound-500 startups
TRANSCRIPT
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Outbound Marketing
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Recursos• Facebook Ads Blueprint (Gratis): https://
www.facebook.com/blueprint
• Adwords: https://support.google.com/partners/topic/3204437?hl=es-419&ref_topic=3111012
• Google Analytics Academy: https://analyticsacademy.withgoogle.com/
• Adespresso Academy: https://adespresso.com/academy/
• Conversion Rate Optimization: http://conversionxl.com/blog/
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Facebook Likes
Generar Campañas de Engagement
Conversiones
Funnel - Conversión
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Facebook Likes
Generar Campañas de Engagement
Conversiones
Funnel - Conversión
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Conversion - Lead o Compra
Engagement
Retention - Customer Lifetime Value
Outbound Funnel - Conversión
Website Conv / App InstallRemarketing
entendiendo la audiencia
PR, Contenido, Testimoniales
Likes - Email Marketing
Website Click - Upsells
AcquisitionActivationRetentionRevenue
Referral
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Conversiones
Primer Paso- Conversión
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Tipos de Campaña para Conversion
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Pixels Para Medir - Facebook
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Pixels Para Medir - Facebook
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Pixels Para Medir - Adwords
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Entender Tu Producto y la Network
Facebook Google
Foco en la persona no en Producto. Excelente para generar una relación. Interests, Datos Demográficos Lookalikes (Fotocopias de clientes, Aumenta ROI)
Foco en Producto. Keywords Entender Usuario p/ Camp Laterales Display Network bueno para RMKT Audiencias de Juegos en APP.
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1. Instalar Facebook Pixels con Eventos de Conversión
2.Generar Website Custom Audience en Thank You Page
3.Correr Audience Insights Para Crear Audiencia o Subir Bases de Datos y Crear Lookalikes.
4. Generar Campañas de Conversión
5. Obtener 100 Conversiones en un País
6. Generar Lookalike de Website Custom Audience
7. Paso 4. con los Lookalike del WCA
Creando Campaña - Facebook
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1. Instalar Pixels de Conversión.
2. Generar Keyword Research en Keyword Planner
3. Generar Campañas de CPC
4. Obtener al Menos 100 Clicks para Comenzar a Sacar Data
5. Expandir Keywords Y Ads Que Dan Mayor Conversiones
6.Optimizar Landing con Ad de Mayor Conversion
Creando Campaña - Google Search
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Engagement
Segundo Paso- Engagement
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Tipos de Campaña para Engagement
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¿Por qué Engagement?
• 7 a 13 touches antes de que alguien compre.
• 22% tiende a comprar mas cuando se combina Facebook, Remarketing y Email Marketing
• 75% min abandona el proceso de compra
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Entender Remarketing¿Por Qué Abandona?
No solo crear campañas de RMKT con diferentes copies,
entender el problema.
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Retention
Segundo Paso- Engagement
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Tipos de Campaña para Retention
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¿Cómo mantener Relación con tus clientes para aumentar CLV?• Generar Contenido Relevante a tus clientes.
• Distribuir el contenido en los canales donde se encuentran.
• Monetizar mediante upsells y ofertas (Si te contrata monthly, ofrecerle un year plan con descuento).
• Seguir Adespresso. Expertos en incrementar CLV y mantener relación con sus clientes.