500 startups | ip 101 | traklight
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What is IP? What are some common intellectual property misconceptions?TRANSCRIPT
Disclaimer: This presentation is intended to be general information. Nothing in the presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.
500 StartupsIP 101: Why Care about IP as a Startup???
@maryjuetten @traklight
Oct 21, 2014
Small Business World
Capturing innovation (and thus value) is hard.
Over 80% of a business’ value is in their IP.
Got intellectual property? Why care…
100% of all companies have IP.
IP theft costs US companies $250 billion
annually
700K new startups annually
vs. 20% protected IP
after 1st year
Exclude competition: Attract investment (including crowdfunding);
Leverage and license.
When do you need an IP strategy?
Avoid IP loss, infringement,
or business failure.
When do you need an IP strategy?
Patents (Utility & Design)
What is IP?
Copyright©
What is IP?
Trademarks
What is IP?
Image courtesy: Shelby Asistio
™ ℠ ®
Trade Secrets—unsung heroes
What is IP?
Image courtesy: Beverley Goodwin
IP Misconceptions
IP is just for tech startups or tech companies, and patents are the only IP for inventors.
IP Misconceptions
Trade secrets are the easiest to protect because there is no
registration.
IP Misconceptions
You can copy anything without a copyright ©
IP Misconceptions
You can copyright an idea.
IP Misconceptions
Domain = TM
IP Misconceptions
If I pay for it, I own it.
IP Misconceptions
Patents mean right to make or sell.
IP Misconceptions
Branding
Restaurant
Name
Image courtesy: MG Siegler
Software
Prototype
Homepage
Who: IP Ownership Challenges
• Multiple inventors• Who are you? Employee of
another company• Proper assignment of IP
rights — personal vs company
• Assume that ownership extends outside the US
When: Key Dates to
Remember• Date of Idea/Inventions (First to Invent → First INVENTOR to file)
• Date of Use• Date of Filing• Date of Conversion• Renewals
What: Business Plan/Funding Presentation
• Idea• URL• Name• Know how• Employees• Contractors
Strategies to Protect IP
Secrets:- Notary- IP Vault- Copyright software
Hire a Professional:- Attorney, Consultant, - LegalZoom, Rocketlawyer
Do It Yourself:- USPTO.gov- copyright.gov
Identify IPProtect IPPick a PlatformBuild Social CapitalCreate a Pitch
Fundraising Approach
Start on the right Trak
Do NOT start with creating a campaign, pitch, or business
plan.
THIS APPLIES TO ALL FINANCING!
Read, Read, Read
Check out CreativeCommons.org
Software Platform
Rewardli Deal
www.rewardli.com/offers/2408-traklight
25% off ID your IP®
Questions?
www.traklight.com
Take our Free Risk Quiz
Mary Juetten
@traklight
Slides available on slideshare.net/Traklight
@maryjuetten