March 4th 2016 for Finntegrated: working life in Finland - seminar

Social media in employment

Steve PeltonenCFO Ultrahack

Channels:Bigger companies:

Mol, Monster, Oikotie, LinkedIn, magazine ads, for specific jobs twitter & company’s own website

Startups:LinkedIn, Facebook, Twitter, Own website, word of mouth & friends

Do employers check your social media?

❖ Yes and no“Only with the

permission of the applicant or when they

give the links”

“Personally I check LinkedIn at least, if

needed FB and other sites will be looked at”

“If we don’t know the employee we’ll check

LinkedIn and Facebook”

“Normally no but if someone applies

through LinkedIn then yes”

How can social media help you find a job?

❖ Advertise your personal brand❖ Show off your skills, values & professionalism. Be known

as a resource

❖ Establish credibility❖ Tweet, blog, comment about the things you know

❖ And always keep on growing your network❖ Quality over quantity, when you have a job maintain your

network

❖ Find a reference from an old or a current employee

Exercise on personal brand values

❖ Identify 3-5product brands that you clearly like❖ -> Write them down (Example: Apple, Coca-Cola,

Samsung, Nike) ❖ -> Write specific attributes of the brand you like❖ Identify the most common themes across all

brands you selected

Exercise on personal brand values

❖ Identify 3-5product brands that you clearly like❖ -> Write them down (Example: Apple, Coca-Cola,

Samsung, Nike) ❖ -> Write specific attributes of the brand you like❖ Identify the most common themes across all brands

you selected

❖ The traits that come up repeatedly are your personal values

More on personal brand❖ Whats in it for me? Increase employability, protect online

privacy, show passion and display proactive nature, get noticed by potential employers, develop important relationships and establish a strong & professional social media presence

❖ Find out what others need and how your skills, values, experience and personality fit those needs

❖ Workbook from PricewaterhouseCoopers bit.ly/personalbrandworkbook

Volunteering to find a job❖ How does volunteering help me?

❖ Expand personal and professional networks, explore different careers, roles and try out your different talents

❖ Build a track record working for a cause you care about

❖ Learn new and transferable skills and enhance creativity

❖ Volunteering looks good on your CV and employers value volunteerism

Volunteering to find a job❖ How?

❖ Join volunteer groups on LinkedIn/Facebook (for example ArcticStartup Awesome volunteers)

❖ Contact the organisation/company directly❖ Search on social media, ask your friends/network

Ice Breaker❖ Share your name, tell the group about yourself in a

few sentences and tell them one little known fact about yourself

Exercise ❖ Research potential employers

❖ In a group talk about what company you'd like to work for and then select a few together to research them

❖ Go through their social media, website and see where they list job openings

❖ Discuss how you could stand out to the company and get the job

Social media maintenance❖ Google your name, set up google alerts on your

name, emails, phone number

So what do I do now?❖ Twitter

❖ Use search and hashtags to find jobs, tweet often and follow interesting companies/job posting accounts, retweet interesting content from these companies

❖ Facebook❖ Like companies you want a job at and interact with them, add

professional skills, stay updated

❖ LinkedIn❖ Connect and network, check the jobs board, ask for endorsements

and recommendations, share & like articles, write posts, make sure you list everything so you have a complete and robust profile

Tips from employers❖ At the moment LinkedIn is most used but

employers, “footprint” on some can be useful especially for portfolios

❖ Act smart on social media, your opinions and attitude are visible, list your skills honestly

❖ The entirety is what matters and social media is a part of that

❖ Know-how and enthusiasm are very important criteria