workshop for ambitious ksa entrepreneurs

8/14/2019 Workshop for Ambitious KSA Entrepreneurs

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BADIR

National Entrepreneurship &

Technology Incubation Program

The King Abdulaziz City for Science & Technology (KACST) is proudto announce the BADIR National Entrepreneurship & TechnologyIncubation Program, an exciting national initiative that supportsSaudi entrepreneurs, researchers and the creation and growth oftechnology-based companies in the Kingdom.

Key Insights forAmbitious EntrepreneursA one-day interactive workshopto introduce a planned exclusiveEntrepreneurship Development Programfor technology-based startups

led by

Kenneth P. MorseFounding Managing Director, MIT Entrepreneurship Center, USAChair in Entrepreneurship, Innovation and Competitiveness,Delft University of Technology, the NetherlandsVisiting Professor, ESADE Business School, Barcelona, Spain

&

William K. AuletActing Managing Director , MIT Entrepreneurship Center, USASenior Lecturer, MIT Sloan School of Management, USA

Date: Tuesday, March 16, 2010Time: 0830 to 1800 (Lunch will be served)Location: KACST BADIR Incubator, RiyadhWho: Entrepreneurs of technology-based companies

(limit 2 per company)

You are invited to register for this one-day workshop that willprovide a series of introductory and interactive lectures to aselect group of ambitious entrepreneurs on different facets of

entrepreneurship, including: Sales, Marketing, Operations,Leadership, and Financing.



About the Program

These insights have been gathered over the last two decades at the MITEntrepreneurship Center (USA) and will be presented by the Founding andCurrent Managing Directors of the center, each of whom has worked withstartup entrepreneurs in the Kingdom and in other global technologyclusters for many years.

The goals of the workshop include: (1) to provide an informative seriesof briefing sessions to the attendees; (2) to provide networkingopportunities for all participants; (3) to explore the interest in afollow-on exclusive Entrepreneurship Development Program for a selectedgroup of ambitious entrepreneurs, including more detailed workshops onthe above mentioned topics, as well as customized mentorship toindividual companies, and other international opportunities for furthertraining. While attending this pilot workshop does not guarantee a placein any follow-on program, it is a good first step for selection to thisplanned Program.

The workshop is exclusively for new or early-stage and ambitious Saudicompanies with technology interests (example, IT, telecom, multimedia,biotechnology, alternative energy, nanotechnology, advancedmanufacturing, etc.). Two members of the management team (ideally theCEO and 1 other executive) should attend.

The agenda will consist of a synopsis of five extensive coachingmodules:

1. Global Sales Strategies for Ambitious EntrepreneursHelps improve the attendees’ sales skills and the effectiveness of their

sales and customer relationship management processes.

2. Entrepreneurial Product Marketing: Listening to Voice of the CustomerHelps attendees to create an outward oriented company understanding andcontinually meet the customers’ needs in a mutually beneficial andsustainable manner.

3. Creating Shareholder Value through Operational ExcellenceProvides best practices and the practical application of new techniquesto significantly improve the organization’s operations.

4. Entrepreneurial Leadership: Designing, Leading and Building a WorldClass Management TeamEnables the founders to better design the organization, recruit andretain top notch talent, and lead the organization to achieve its fullpotential on the global stage.

5. Financing for Growth: Driving the Processes to a Successful ConclusionProvides understanding of the fundraising processes and enables theattendees to become more efficient and effective in establishing theirlong-term financing strategies and raise the right funding from valueadded sources.

The workshop will end with a brief “Sales Pitch Contest ” where theentrepreneurs will make elevator pitches of their businesses to a panelof select judges.



Biographies of the Presenters

Kenneth P. Morse

Founding Managing Director, MIT Entrepreneurship Center

Chair in Entrepreneurship, Innovation and Competitiveness,Delft University of Technology

Visiting Professor, ESADE Business School

Advising Partner, Commit Network

Chairman, Entrepreneurship Ventures, Inc.

Commercialization Advisor, Dynasil

Serial Entrepreneur

Bachelor of Science, MIT

MBA, Harvard Business School

Ken has been a high performance leader in global high tech sales and sales

management for over 35 years. He has been assisting ambitious entrepreneurs

throughout the Middle East for more than ten years.

William K. Aulet

Acting Managing Director, MIT Entrepreneurship Center

Senior Lecturer, MIT Sloan School of Management

Advising Partner, Commit Network

Managing Director, Entrepreneurship Ventures, Inc.

Serial Entrepreneur

Master in Management Sciences, MIT, 1994

Bachelor of Engineering Harvard University, 1980

Bill Aulet is a highly successful business leader with over 25 years of experience in all areas of high technology business operations,

product marketing, and financing strategies, from startups to public

companies.

TO REGISTER: To secure a reservation at this event, please register before

March 10, 2010 at

http://badir.org.sa/eventregistration.aspx

CONTACT: [email protected]

For directions visit Badir site or call 01 205 20 18 ext. 2006

ACT NOW! SPACE IS LIMITED

RESERVATIONS WILL BE MADE UPON A SELECTION PROCESS AND

REGISTRANTS WILL BE CONFIRMED BY EMAIL

CONFIRMED REGISTRANTS ARE EXPECTED TO ATTEND WORKSHOP;

NO SHOWS WILL NOT BE ELIGIBLE FOR FURTHER PARTICIPATION IN

THE PLANNED ENTREPRENEURSHIP DEVELOPMENT PROGRAM

workshop for ambitious ksa entrepreneurs

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