workplace wellness 2.0
TRANSCRIPT
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Workplace Wellness
1.0
• More than 30 years old
• 4P Approach (pry, poke, prod and punish)
• Lack long-term results
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4PApproach
• HRAs & other screenings = Prying & poking
• Extrinsic incentives = Prodding
• Missing out on incentives = Punishing
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BlindingFlashof the
Obvious
• Many people don’t like their employers knowing their personal business
• Many people don’t like being told what to do by their employers about something as personal as their health
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WorkplaceWellness
2.0
• The simple joys of living
• Empowering employees
• Creating a positive workplace
• Getting people connected with others
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SimpleJoys
ofLiving
• A chat with a friend
• A refreshing walk outdoors
• Petting a dog or cat
• Listening to a child’s laugh
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EmpowerEmployees
• Make own health decisions
• Make own goals
• Provide simple, sound information
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Createa Positive
Workplace
• People enjoy coming to work
• People want to contribute as much as possible
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GetPeople
Connected
• In the workplace
• In the community
• Developing friendships
• Discovering enriching experiences around them
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DefineWellness
“Wellness is fun, romantic, hip, sexy, and free. People who practice it are better looking, have higher morale, superior bowel movements, and more anti-bodies against disease. They also become wildly popular, tax exempt, and get elected to office.”
– Donald B. Ardell, PhD
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DefineWellness
• Start from the right perspective: that of the participant
• What’s in it for the participant?
• What makes it enjoyable for the participant?
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EmphasizeHolistic
Health
• Career Wellbeing
• Social Wellbeing
• Financial Wellbeing
• Physical Wellbeing
• Community Wellbeing
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Step 1:Form
aWellness
Team
• Composed of employees gives workers a sense of ownership
• Use the word “team” instead of “committee”
• Include a broad mix of employees
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WellnessTeam
Duties
• Plan
• Promote
• Run
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WellnessTeamRoles
• Meeting facilitator• Meeting
recorder/secretary• Leadership liaison• Statistician• Resources liaison• Participant liaison• Event coordinator• Communications
coordinator• Email coordinator• Social media coordinator
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Step 2:Brand
YourWellness
Efforts
• Name
• Logo or symbol
• Catchy tagline
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Step 2:Brand
YourWellness
Efforts
• Tone
• Less is more
• Ask for input
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Step 3:Organize
YourWellness
Efforts
• Physical Health
• Emotional/Mental Health
• Food
• Movement
• Finances
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Step 4:Identify
AllAvailable
Resources
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Resourcesat the
Workplace
• Conduct a site survey
• Encourage employees to fill out an interest questionnaire
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Resourcesin the
Community
• Hospitals and Medical Professionals
• Local Farmers• Grocers• Restaurants and Chefs• Personal Trainers• Fitness Shop Owners• Non-Profit Agencies• Other Businesses
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Resourcesat the
State Level
• State Health Department and Other Health-Related Agencies
• State-Supported Colleges and Universities
• State Chapters of National Health Organizations
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Resourcesat the
National Level
• U.S. Department of Health and Human Services (healthfinder.gov)
• American Heart Association
• American Diabetes Association
• American Cancer Society• Red Cross• Academy of Nutrition and
Dietetics
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Step 5:Establish
anEditorial
Calendar
• National Health Observances
• Seasons of the Year
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Elementsof
EditorialCalendar
• What topics you’ll cover each month
• What media you’ll use• Who will be responsible
for creating the communication
• When work on each piece needs to start
• When the piece is due• When you plan to
distribute the piece
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Typesof
Media
• Print• PDFs• Electronic
• Email• Texting• Social Media• Videos
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Step 6:Create
Relevant,Accurate,EngagingMessages
• Why are you creating the content?
• Are you using credible sources?
• How are you presenting the information?
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Relevant Content
• Why are you creating this communication?
• Who do you want to reach?
• What does your audience want?
• How can you tell a compelling story?
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AccurateContent
• Consider the source
• Focus on quality
• Be a skeptic
• Look for evidence
• Check for accuracy
• Beware of bias
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EngagingContent
• Avoid long blocks of copy• Stick to one focus per
message• Use Plain English• Be positive and
inspirational• Specify with examples• Use photos• Use cartoons• Use videos
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Step 7:Launch
YourWellness
Efforts
• Plan a kick-off event
• Get the word out
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Kick-OffEvent
• Food
• Activities
• Handouts
• Giveaways
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Step 8:Plan
Events&
Programs
• Think “fun” & “fresh”
• Be creative & resourceful
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Events:How Many
toHold
• One Major Event/Quarter
• Smaller Events/Every Few Weeks
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Events:Using
Incentives
• Hold a drawing
• Giveaway to first X-number of people who attend
• Giveaway to everyone who attends
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Events:Using
Incentives
• T-shirts
• Water bottles
• Drawstring backpacks
• Silicon wristbands with your logo or wellbeing message
• Stress balls
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Events:Debriefing
• How many people attended the event?
• What did people say about the event?
• What about the event went well?
• What about the event would you change to make it better?
• Do you want to do this event again?
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Step 9:MeasureSuccess
• Track how many employees participate in events and programs
• Survey employees
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EmployeeSurvey
• Allows you to ask participants the same questions in the same way
• Easy to tally responses
• Provides you with numbers to show management
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EmployeeSurvey
• Reassure employees that it’s confidential
• Make anonymous• Avoid corporate speak• Be brief• Use close-ended
questions• Send out reminders to fill
out survey
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Step 10:Maintain
andImprove
Wellness
Hold an annual wellness planning meeting, preferably in the fall
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BudgetRequests
• Be thorough
• Be persuasive
• Arm yourself with numbers
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KeepCurrent
onWellness
• Attend conferences
• Participate in webinars
• Connect with others in workplace wellness groups on LinkedIn
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WorkplaceWellness
2.0Wrap-Up
It’s about focusing on empowering employees to take control of their health and life.
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FreeeBook
HopeHealth.com/2245
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ContactInformation
• Email: [email protected]
• Phone: 616.610.2546
• Website: HopeHealth.com
• Blog: blog.hopehealth.com