Working With Type

TEXTBOOK REMINDER!

Purchase your textbook for the class:“New Media in Art” by Michael Rush,

2nd edition.

We will start using it after March 7

UPDATED PRES. SCHEDULE

Updated version of the Power Point Presentation schedule

can be found on the class site.

2 Main Categories of Type:

• Serif Typefaces• Sans Serif Typefaces

Serif TypefacesSerifs are appendages, or little feet found on tops and bottoms of letters.

Origin of Serif FontsSerif typefaces originate from Roman Imperial inscriptions (capitals) and Renaissance humanist minuscule (lower case).

The First Roman TypefaceCreated by a French engraver Nicolas Jenson in 1476.

Different Types of Serifs

Sans Serif TypefacesFonts that don’t have serifs. Typical Sans Serif fonts have low contrast or no visible contrast between vertical and horizontal strokes at all.

Origin of Sans Serif Fonts

These fonts were widely used in the beginning of the 20th century by the Bauhaus designers interested in the simplicity of form.

Leading – spacing between linesThis term derives from “hot type” typesetting (strips of leadwere placed between lines of type) and refers to the amountof spacing between lines of type.

This term derives from “hot type” typesetting (strips of lead

were placed between lines of type) and refers to the amount

of spacing between lines of type.

This term derives from “hot type” typesetting (strips of leadwere placed between lines of type) and refers to the amountof spacing between lines of type.

Leading – spacing between lines

How much leading?One rule of thumb suggests adding about 20% or around 2 points to the point size of your text as a starting point for adjusting line spacing. Less is generally too crowded.

Type size: 32 pt. / Leading Size: 34 pt.

Kerning – spacing between letters

Selecting Appropriate Fonts

Each typeface has it’s own distinct personality.Type should be selected for it’s appropriatenessto your design, message and audience.

Type can be:a) Stylishb) Elegantc) Boldd) Friendly

Arial BlackPristina

Arial RoundedEdwardian Script

Different Personalities of Type (To a “T”, video):http://www.typeculture.com/academic_resource/movies/

The Personality of Type

Just for fun!!!

“Kern in Space” Gamehttp://jonathanwood.com/

Veer, Type Cityhttp://www.veer.com/ideas/typecity/land.aspx

Downloading Fonts

To search for new fonts, go to:http://www.dafont.com

http://www.urbanfonts.com

To add new fonts to your PC:1. Download the font and extract it from the fonts folder

2. Copy the font and add it to the Fonts Folder located on your computer. Here is how to find it:

Start/ Control Panel/ Fonts