working with great developers
TRANSCRIPT
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HI.
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HI.
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EVERY MISTAKE.
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1. Launch Without Code
2. Working with a Dev
3. How the Web Works
THREE SESSIONS
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HOW TO
WORK WITH
DEVELOPERS
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Innovative development
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ChangeUncertaintyOptionsAmbiguitySurprises
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Who do you need
How do you find them
How to work together
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WHO DO YOU NEED
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Business Vision
Product Manager
Developer
Designer
Tester
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Communication
Community involvement
Product/business thinker
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Technical Advisor
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RELATIONSHIP
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Contractor
Cofounder
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Change
Uncertainty
Options
Ambiguity
Surprises
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Contractor
Cofounder
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Contractor
• By project or by hour?• Involved management
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Cofounder
• Ideal• A marriage• Vesting; symmetry
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Contractor
Cofounder
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Founding
Employee
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FINDING
GOOD
PEOPLE
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Tech meetupsStartup weekendsNew roleCoworking spacesLearn to codeContribute
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Went to Meetups
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Phone callsCustomer listSimple landing pageBlogFollowing, audience Industry eventsResearchLong term community member
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You don’t find a good cofounder,
You earn one.Jason Freedman, 42floors
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“To find a great technical co-founder, you need to convince
them of the following:
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Your idea is better than all of their ideas
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...The equity is worth spending all of their spare time working for no money...
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...You are worth 50% of the equity of the company
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You will execute and convert an idea into a big successful business
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...You’re better than all of the other biz people pitching them.”
-Vinicius Vacanti
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EVALUATING
DEVELOPERS
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TWO WAYS
Reputation
Work with them
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Interviewing is broken in tech
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"I've fired one out of every three people I've hired. That might make people think I'm bad.... but I think I'm quite good.”
Paul English, CTO of Kayak.com
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Short Paid Projects
http://humbledmba.com/everyone-sucks-at-interviewing-everyone
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ChemistryCommunicationWhat do they askWhat don’t they askOpennessGut feeling
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Persuasive: “I can do that!”Easy to continueEasy to stop
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Technical Advisor
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COMMUNICATION
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• Think small; user stories
• Define milestones
• Own the product
• Be available
KNOW WHAT YOU WANT
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As a ,
when I ,
I would like to .
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• Is this feature absolutely critical to my first sale?
• Succinct overview + super detailed flow
VERSION 1.0
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To me there is nothing as frustrating as having to deal with someone, who all of a sudden wants things changed thinking it to be "as easy" as nailing a extra bit of wood onto [a] closet.
Michael Bruggeman
STAY CONSISTENT
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EMPATHY
• Development is not wizardry, it’s a craft
• Development is not an obstacle to overcome, it is the path
• Difficulties hard to relate
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“....having unrealistic expectations about how
quick and easy it should be.”
George Cheng
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MANAGEMENT
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Change
Uncertainty
Options
Ambiguity
Surprises
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AGILE
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“A common mistake I see people make: A founder will ship product specs off to a developer, trusting that everything will be done the way the founder sees it in her head, and only check back in when the final product is ready.”
Nelly Yusupova, TechSpeak
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AGILE
• Frequent releases of working product
• Constant communication
• Break large tasks into small tasks
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T e x t
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Trello
Asana
Flow
Pivotal Tracker
TOOLS
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TOOLS
“Above all else, agile is about
people”
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ASK STUPID QUESTIONS
"Don't be afraid to say, So what does that mean?
...we found that often we've uncovered, 'Oh, wait; I actually don't want to do it that way, and here's why.'
Katie Finnegan, Hukkster
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BEST PRACTICES
Testing
Documentation
Clean codeTechnical Advisor
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OUTSOURCING
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GO FOR IT
Non-core
Clearly defined + evaluated
Time to manage
Lack of control is fine
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NO WAY
Core business
To save money
Innovative/Flexible
Ambiguity
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ODESK/ELANCE/ETC VERY IMPORTANT PHRASE
Don’t go for the lowest bid
Hire two at firstDerek Sivers
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Thank you to Daniel Szmulewicz (and all the
developers I’ve worked with)
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Questions!
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1. Launch Without Code
2. Working with a Dev
3. How the Web Works
THREE SESSIONS