What’s Working (and Not Working) for Mobile App Developers in 2017

from matomy

For our 2nd annual mobile survey, we asked over 1,000 app developers about monetization, user engagement, and app promotion.

Here is what we learned this year:

What’s the average time it takes a user to make an in-app purchase after opening the app?

The most positive channel for ROI, two years in a row!

Ads Rule Mobile Monetization

generate the most revenue from ads

make the most revenue from in-app purchases

of developers monetize their apps through ads

If they don't deposit within the first day, tomorrow is another day.

84% 61% 27%

Best Performing Ad Formats

Users Take Their Time Before Purchasing

Interstitial Ads 28%

Banners38%

Videos17% Video has grown in popularity

by 55%, increasing from 11% to 17% since last year.

Facebook wins!

of developers said it can take up to 1 week or even longer.

47%of developers said it takes between 48 hrs to 1 week

26%

The More Partners the Better

Looking for a smarter way to monetize? MobFox can help.

Facebook: @Mobfox | Twitter: @mobfoxOfficial | Linkedin: @Mobfox

www.mobfox.comfrom matomy

App Store Ads Are a Huge Opportunity

of developers have never heard about or don't use App Store Search Ads

68%

45% of developers have 3 or more SDKs on their apps

57% of developers use 2 or more ad monetization partners

69% of developers who use an app promotion partner work with 2 or more partners