Working with Corporates as Partners

and Clients

Rodger Holden

Director of Business Development

May 2013

• What we do

• How we do it

• Lessons

Outline

• Twenty-five years

• Independent national/regional charity

• Prevent, reduce and detect serious crime

• Anonymous reporting from public

• Support businesses

• Work closely with Law Enforcement

General background

Services and funding support

• 24/7 contact bureau

• Rewards

• Campaigns

• Statutory and commercial funding

Public Impact

• 1000 contacts a day

• 40% actionable

information for Law

Enforcement

• 8,000 arrests over 12

months

Criteria for working with Business

• Criminal concern

• Partner is legal

• Trust and respect confidentiality

Crime types (internal/external)

• Serious crime

• Financial fraud

• Inventory theft

• Counterfeit

• Violent crime

• Metal theft

• Cyber

Metal Theft

• Serious organised crime activity

• Transport, telecommunications,

heritage, places of worship

• Massive cost to communities,

individuals, businesses and service

providers

Openreach

• Regional media awareness campaign

• 0800 555111

• Marketing materials

• Law enforcement backing

Impact since 2010

• Over 250 pieces of actionable

information

• 55 shared media articles

• Contribution towards a 45% reduction

in cable theft

Money Mules

• Targets students

• Job Advertisements

• Sign up

• Receive money from “employer”

• Receive %

• Wiring money for organised

criminals

Public Awareness Campaign

• Lloyds Banking Group support of campaign

• Education and Awareness

• Student target audience

• Also university staff and parents

• 9 Universities in 2013 – previously delivered to other

universities as part of earlier campaigns

• Measurements includes Reach and Media coverage

Lessons

Clients

• Agree clear aims and objectives

• Agree measurables

• Understanding that this can also be

qualitative

• Active account management

Clients

• Shared journey

• Put your client first

• Enjoy their and your

successes

• Accountable to each

other

Internal

• Can’t work in silos

• Record information

• Learn from mistakes

• Value Charity offer

• Expectation of highest standards

• Look at ways to improve performance

• Beneficiaries before self

Internal

Outcomes and Impact

• Bottom-line impact

• Protecting brand

• Corporate governance/security

• Looking after staff

• Looking after customers

• Community participant

• CSR

Thank you