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    ACKNOWLEDGEMENT

    I feel privileged in expressing profound sense of gratitude and indebt ness to Mr.

    Pankaj Goyal (Finance Controller & Company Secretary) who have

    generously provided me the chance to work in the esteemed organization

    ORIENT CERAMICS AND INDUSTRIES LTD. His able guidance, constant

    encouragement and inspiration were instrumental in the completion of this

    project.

    Also I would like to express my profound sense of gratitude to the entire staff of

    ORIENT CERAMICS AND INDUSTIRES LIMITED for providing me with

    their valuable time and constant support.

    Lastly, I would like to thank my faculty guide at Apeejay School of Management,

    Prof. Pankaj Varshney for his support and vital inputs without which the project

    would have not been completed on time.

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    TABLE OF CONTENTS

    EXECUTIVE SUMMARY4

    RESEARCH METHODOLOGY..7

    FINANCIAL AND COMPARATIVE ANALYSIS...19

    FINDINGS AND OBSERVATIONS.76

    BIBLIOGRAPHY...79

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    CHAPTER 1

    EXECUTIVE SUMMARY

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    EXECUTIVE SUMMARY

    The management of current assets deals with determination, maintenance, control

    and monitoring the level of all the individual current assets. Current assets are

    referred to as assets, which can normally be converted into cash within one year

    therefore investment in current assets should be just adequate no more no less

    to the needs of the business. Excessive investments in current assets should be

    avoided, because it impairs firms profitability, as idle investment in current

    assets and are non-productive and so they earn nothing, on the other hand

    inadequate amount of working capital can threaten solvency of the firm, if it fails

    to meet its current obligations.

    Thus working capital is a qualitative concept as

    1. It indicates the liquidity position of the company and,

    2. It suggests the extent to which working capital needs may be financed by

    permanent source of funds. Current assets should be sufficiently in excess

    of current liabilities to constitute a margin or buffer for maturing

    obligation within the ordinary operating cycle of business.

    The basic learning objective behind the study was

    1. Computation of Working Capital Management

    2. Presentation of Credit Monetary Assessment (CMA)

    3. Ratio Analysis

    On the basis of above calculations following conclusions are made

    Orient Ceramics as of now is following aggressive policy, which

    means that company is maintaining lower ratio of current assets to fixed assets.

    However, in 2006 the company has inclined towards a conservative approach.

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    The company has both long term as well as short term sources for

    current assets financing. It implies that company follows matching principle

    for raising funds.

    Also, the company has high collection period as compared to its

    competitors which show that money has been unnecessarily blocked with the

    debtors.

    So to overcome the above problems following are the recommendations

    Increase the proportion of current assets over fixed assets to come to

    proper proportion of current assets and fixed assets.

    Company should shift from aggressive policy to conservative current

    assets policy

    Company should reduce its holding period.

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    CHAPTER 2

    RESEARCH METHODLOGY

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    RESEARCH METHODOLOGY

    PROJECT OBECTIVE

    1. The project is aimed at evaluating the financial status of Orient Ceramics

    and Industries Ltd. And then doing the comparative analysis with its

    competitors i.e. Somany Ceramics Ltd. and Kajaria Ceramics Ltd.

    2. Studying the working capital management at Orient Ceramics and

    Industries Ltd. and estimating the working capital management for 2006-

    07 and then forecasting for 2007-08.

    METHODOLOGY

    The methodology to be adopted for the project is explained as under

    1. The initial step of the project was studying about the company and then

    evaluating the financial position of the company on the basis of ratio

    analysis.

    2. Comparing the firms financial position with respect to its competitors i.e.

    Somany Ceramics Ltd. and Kajaria Ceramics Ltd. with the help of

    following ratios

    Liquidity Ratios

    Solvency/ Leveraging Ratios

    Coverage Ratios

    Activity/ Turnover Ratios

    Profitability Ratios

    3. The project focussed on the study of the overall working capital

    management at the organization, for which the following study and

    analysis was undertaken

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    Study of Credit Monetary Assessment (CMA) form and its

    preparation for the current year.

    It also included the ratio analysis of the financial statement so that

    the profitability and liquidity trade-off could be analyzed.

    SCHEDULE

    The complete project was for duration of 8 weeks. The project had been divided

    into two stages with approximate time period allotted to each stage. Both the

    stages along with their approximate time were as follows

    Stage 1 (approx 2 weeks):

    The study of companys financial position by doing ratio analysis of the financial

    statement so that the profitability and liquidity condition of the organization could

    be studied closely and then comparing it with the financial statement of Somany

    Ceramics Ltd. and Kajaria Ceramics Ltd.

    Stage 2 (approx 6 weeks):

    The study of the overall working capital management of the company was the

    first step. Under this stage the operating plan was prepared and the study andanalysis of Credit Monetary Assessment (CMA) form was done. This included the

    estimation of the working capital requirement for 2006-07 and then forecasting

    for the year 2007-08.

    SCOPE OF THE STUDY

    Studying Working Capital Management of Orient Ceramics and Industries Ltd.

    and benchmarking it with 2 of its competitors.

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    OVERVIEW OF TILE INDUSTRY

    Total size of ceramic tile industry at present is more than $ 32 billion globally,

    and it is growing at 7.7% CAGR with China being the largest producer,

    accounting for close to a third of total world production. The size of Indian

    ceramic tile industry is around Rs. 6300 crore. Indian ceramic tile industry grew

    at an average rate of 12% in the three year period 2002-2005 and at around 16%

    in the year 2006. It is expected to grow at 18% in the year 2007 and maintain a

    rate close to 20% and above in the coming year because of the thrust on

    development of commercial spaces, retail revolution in the country, housing and

    rising middle class income.

    In fact this spurt in construction activity has primarily pushed India at the 5 th

    position in terms of tiles production. India has displaced Indonesia and has

    become the 5th largest manufacturer of ceramic tiles after China, Spain, Italy and

    Brazil, contributing about 4.2% to the world production.

    The ceramic tiles industry in India has followed similar trends as the international

    industry, which has characterized by excess capacities and falling margins.

    Countries like Malaysia, Thailand, Indonesia, Sri Lanka and Vietnam are setting

    up their own plants. China has emerged as a major competitor. Producers from

    Spain and Italy have the advantage of lower transportation costs while exporting

    to USA and Germany, which are major importing countries. The Indian industry

    has developed an export market although at lower end. In volume it constitutes

    half a percent of the global market. Presently Indian does not figure in the list of

    major exporting countries. But this reality could change as Indian exports are

    rising at the rate of 15% per annum. The top-end of the global export market is

    presently dominated by Italy (40.8%) and Spain (26.4%).

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    Despite a strong growth in demand, the domestic tile industry has seen a

    considerable decline in realizations over the past few years due to over capacity in

    the domestic market, as well as increasing competition faced by the organized

    segment from semi-organised and un-organised players and from cheap imports.

    Further the industry is fuel incentive, the cost of which has also increased sharply

    over the past few years and more so in year 2006. Thus declining realizations

    coupled with increasing costs have put a pressure on profit margins of most

    players in the industry.

    Ceramic tile industry can be classified into three segments wall tiles segment,

    floor tiles segment and vitrified & porcelain tiles segment. At present, in India the

    market share of these segments are 42%, 45% and 13% respectively. Ceramic

    tiles are produced both in organised as well as in unorganized sector.

    The growing housing construction and replacement market along with the demand

    for real estate from retail players over the next couple of years in malls etc would

    create a huge demand for the tile industry in the country.

    Over the long term, the prospect for the tile industry is encouraging as the ceramic

    tile penetration is still very low. The per capita consumption in India is as low as

    0.15 sq. mtr as compared to China (2 sq. mtr), Europe (6 sq. mtr), Brazil (2.5 sq.

    mtr). Even a consumption of 1 SQM translates into six folds increase in the output

    of Indian economy. The tile industry predominantly had two products in the form

    of Mosaic and Ceramic tiles. Post liberalization, in 1993-94, a new technology

    tile, vitrified tiles was introduced in the markets.

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    Vitrified tiles, which are the fastest growing segment worldwide, have also

    become fastest growing segment in the Indian market. Vitrified tiles are primarily

    used on floors and are fast replacing marble and granite, especially in large

    projects like hotels and complexes. Current size of vitrified tile industry is Rs.

    1500 crore.

    The introduction of vitrified tiles in the Indian market has signaled a paradigm

    shift, in terms of users preference. Vitrified tiles, which are terms as tiles of the

    future are increasingly becoming popular and displacing the ceramic tiles.

    Internationally these tiles are already the major sellers. The main factor which

    drives the growth of vitrified tiles is the quality of the product as compared to

    Ceramic tiles.

    Pricing point of vitrified tiles has reached a state in India wherein it is easily

    affordable and consequently, consumers are moving from ceramic to vitrified

    tiles. If one goes to any commercial mall or complex, they find vitrified tiles that

    have a high gloss value, shine and a larger format compared to ceramic tiles.

    Per Ca

    0.15

    2

    6

    7

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    CERAMIC TILE INDUSTRY STATISTICS

    1 World Production 6400 million sq. mt.

    2 India's share 200 million sq. mt.

    3 World Ranking ( in production) 7

    4 Per capita consumption 0.15 sq. mt.

    5 Global Industry Growth Rate 6%

    6

    Growth Rate (India Domestic

    Market) 12%

    7

    Organised Industry Turnover

    (India) INR 22.50 Billion

    Glazed Wall Tile Share 40%

    Glazed Floor Tile Share 46%

    Unglazed Vitrified Tile Share 8%

    Glazed Porcelain Tile Share 6%

    Unorganized Industry TurnoverGlazed Wall Tile Share 57%

    Glazed Floor Tile Share 35%

    Unglazed Vitrified Tile Share 6%

    Glazed Porcelain Tile Share 2%

    8 Investment in last 5 years INR 20 Billion

    9 Organised sector

    Share of Production 56%

    No. of units 15

    Revenue (excise duty) INR 2.3 Billion per annum approx.

    10 Unorganised Sector

    Share of Production 44%

    No. of units

    200 approx. (70% based in Gujarat

    region)

    Revenue (excise duty) INR 0.7 Billion per annum or less

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    ORIENT TILES

    Orient Ceramics And Industries Limited (OCIL), an ISO 14001 Company, was

    incorporated as a Public Limited Company on 18th May, 1977 for themanufacture of ceramic tiles with an installed capacity of 5,000 TPA at

    Sikandrabad, Distt. Bulandshahr (U.P.). It is located at a distance of approx.40

    kms from Delhi.

    In 1981, OCIL became a subsidiary of Somany-Pilkington's Ltd. (SPL), and as a

    result of phased expansions, the manufacturing capacity was doubled from 5,000

    Tons Per Annum (TPA) to 10,000 TPA.

    By the end of 1993, OCIL was disassociated from SPL and Mr. Mahendra K.

    Daga became Chairman & Managing Director. In 1994-95, OCIL's capacity was

    further increased to 24,000 TPA. In 1996-97, another aggressive expansion

    resulted in more than doubling of the plant capacity to 55,000 TPA.

    OCIL's most recent expansion has increased its manufacturing capacity to 9

    million square meters per annum.

    The company today possesses the most state of the art technology, which enables

    a finished tile to be packed untouched by hands within 2 hours from ceramic

    powder. Orient Tiles are now sold in over 1200 outlets all over India, and

    exported to Europe, South East Asia, Middle East and the SAARC countries.

    As of 2006, the operating performance was satisfactory. The plant has increased

    its capacity utilization during the financial year and running at peak level of

    efficiency. The strengthening of marketing, which had positive impact and the

    trend of increasing stock, has been arrested. Efforts are on to bring down the stock

    and receivables to the desired level during the ensuing financial year. The

    Company has maintained its market share and the volume of sales have increased.

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    Realization prices continued to be under tremendous pressure. The Company is

    working on a new strategy of repositioning its products.

    Orient Tiles with 500 strong loyal and dedicated dealers all over India and 2000

    sub dealers have strong hold in North and East but is expanding sales steadily in

    South and West region. A wide range of size starting from 100mmX100mm to

    300mmX400mm and continuous introduction of new exciting designs, close

    liaison with trade and loyal dealers and better service to customers is what

    distinguishes it and has placed the company within a very short span in forefront.

    Established branches are already at Delhi, Chandigarh, Bahadurgarh, Kolkata

    Mumbai, Indore, Bangalore, Hubli and Ahmedabad and propose to set up many

    more in the different regions of the country. The trends of last five years have

    been increasing prices and customers are willing to pay a premium to companies

    manufacturing high quality tiles. Even though there has been a reduction in the

    excise duty, and the benefit has been passed on to the consumer, companies can

    still increase price without an adverse effect on demand. There is no Govt. control

    on pricing. Pricing is mostly a result of demand/supply forces, and depends a lot

    on competition.

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    Future prospects for Orient Tiles

    As one of the fastest growing economies in the world, India has witnessed an

    unprecedented boom in the Construction and Retail Estate sector. Prices for

    commercial and residential lands are at an all time highs. City skylines all over

    India are dotted with hundreds of new construction projects. There is no doubt

    that as a national player and an important part of the supply chain to the

    construction sector, Orient Tiles has a wonderful opportunity to continue to

    aggressively expand its market share over the next few years.

    Tourism in India has been growing at a fast pace. There is an increasing demand-

    supply gap of hotel rooms both for regular and seasonal tourists and for event

    specific visitors such as to the Commonwealth Games 2010. As most leading

    architects and builders have pre-approved Orient for use at their new projects, the

    company expects to gain a significant share of this construction boom in the

    hospitality sector.

    Individual buyers across India are gaining rapid international exposure to new

    building materials, designs styles and product applications. Keeping this in mind,

    Orient Tiles is investing heavily in expanding its dealer network across India to

    make its high quality products available at the best retail outlets. This will lead to

    a direct increase in exposure of Orients brand to the individual home

    owners/buyers who are in the market for world-class tiles.

    Indias diverse demographics contribute to a huge market for attractive priced,

    budget tiles. Orient is quickly capitalizing on this relatively untapped market by

    expanding its product portfolio with the addition of outsourced tiles from Gujarat.

    To stay ahead in the creative field of special design and effects, Orient with its

    advances microprocessor controlled profile cutting technology to let their

    designers create masterpieces that are worthy of anybodys imagination.

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    SWOT ANALYSIS OF ORIENT CERAMICS AND

    INDUSTRIES LID.

    STRENGTHS

    The cost of production of tiles in India is 25-30 per cent lower compared with the

    US and Europe, mainly owing to labour costs.

    WEAKNESS

    Among the major weaknesses identified are non-availability of standard raw

    materials with uniform properties, manpower with low technical skills and limited

    facilities for technical skills and for technical education in ceramics production.

    OPPURTUNITIES AND THREATS

    Ceramics industry in India could gain through the construction boom in India, and

    the average growth rate of the ceramics sector at present stands at 12 per cent. A

    growth rate of 15 per cent is expected within a few years.

    Tourism in India has been growing at a fast pace. There is an increasing demand-

    supply gap of hotel rooms both for regular and seasonal tourists and for event

    specific visitors such as to the Commonwealth Games 2010.

    This apart, Indian ceramics industry is highly fragmented with very few large

    players and a big number of Small and Medium Enterprises (SMEs) face

    problems of poor economies of scale.

    Thirdly, unorganized tile sector in India accounts for 70% of the total production

    in India, which in some way possess major threat to major players.

    In spite of the odds, European players have invested in India in recent years and

    plan to continue doing so. For European companies the time of market entry is

    interesting as import duties have decreased and the trend is expected to continue.

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    CHAPTER 3

    DATA ANALYSIS

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    FINANCIAL AND COMPARATIVE ANALYSIS

    LIQUIDITY RATIO

    Liquidity ratio measures the short-term solvency, i.e. the firms ability to pay its

    current dues and also indicate the efficiency with which working capital is being

    used. Commercial banks and short-term creditors may be basically interested in

    the ratio under this group.

    Current Ratio or Working Capital Ratio

    Current Ratio is a relationship of current assets to current liabilities.

    Current assets mean the assets that are either in the form of cash or cash

    equivalents or can be converted into cash or cash equivalents in a short-time (say,

    within a years time) like cash, bank balances, marketable securities, sundry

    debtors, stock, bills receivable, prepaid expenses and short-term loans and

    advances. Current Liabilities means liabilities repayable in a short time like

    sundry creditors, bills payable, outstanding expenses and bank overdraft or cash

    credit.

    Computation: The ratio is calculated as follows:

    Current Ratio = Current Assets

    Current Liabilities

    Objective: The objective of calculating current ratio is to assess the ability of the

    enterprise to meet its short-term obligations promptly. In other words, it is used to

    assess the short-term financial position of the enterprise. Hence, it indicates the

    backing available to current liabilities in the form of current assets.

    As such, higher the current ratio better will be the situation. It is generally

    accepted that current assets should be two times the current liabilities, then only

    will realization from current assets be sufficient to pay the current liabilities on

    time and enable the firm to meet other day-to-day expenses. However, a blind

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    comparison of actual current ratio with the standard current ratio, may lead to

    unrealistic conclusions. A very high ratio indicates idleness of funds, poor

    investment policies of the management and poor inventory control, while a low

    ratio indicates lack of liquidity and shortage of working capital.

    Current Ratio 2002 2003 2004 2005 2006

    Orient Tiles 1.145 1.126 1.057 1.234 1.538

    Kajaria Tiles 2.02 1.99 1.543 1.043 1.211

    Somany Tiles 1.132 1.036 1.037 1.528 1.55

    C urrent Rat i

    0

    0.5

    1

    1.5

    2

    2.5

    2002 2003 2004 2005 2006

    Year

    Rat io

    Orien

    Kajar

    Soma

    Intra firm interpretation

    Current ratio of Orient Ceramics is showing an increasing trend after witnessing a

    decline in 2004.

    Inter firm interpretationOrient tile has the highest current ratio while Kajaria tile is witnessing a

    continuous decline over the last 5 years. Somany tile has the highest figure for the

    year 2006.

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    Quick Ratio or Acid-test Ratio

    Quick ratio is a relationship of liquid assets with current liabilities. It is a fairly

    stringent measure of liquidity.

    Liquid assets are those assets which are either in the form of cash or cash

    equivalents or can be converted into cash within a very short period. Liquid assets

    are computed by deducting stock and prepaid expenses from total current assets.

    Stock is excluded from liquid assets because it may take some time before it is

    converted into cash. Similarly prepaid expenses do not provide cash at all and are

    thus, excluded from liquid assets.

    Computation: The ratio is calculated as under:

    Liquid Ratio = Liquid Assets

    Current Liabilities

    Objective: The objective of computing liquid ratio is to assess the short-term debt

    paying capacity of the firm. A part of the current assets are not readily realizable

    or convertible into cash. Accordingly, the current ratio does not indicate

    adequately the ability of the enterprise to discharge the current liabilities as and

    when they fall due. Liquid ratio is considered as a refinement of current ratio asnon-liquid portion of current assets is eliminated to calculate the liquid assets.

    Thus it is a better indicator of liquidity.

    A higher liquidity ratio indicted that there is sufficient assets available with the

    organization which can be converted in the form of cash almost immediately to

    pay off current liabilities. Hence, higher the liquid ratio better will be the

    situation. A quick ratio of 1:1 is considered standard and ideal, since for every

    rupee of current liabilities, there is a rupee of quick assets. A decline in the liquid

    ratio indicates over-trading, which, if serious, may land the company in

    difficulties.

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    Quick Ratio 2002 2003 2004 2005 2006

    Orient Tiles 0.34 0.36 0.28 0.34 0.47

    Kajaria Tiles 0.77 0.68 0.59 0.35 0.43

    Somany Tiles 0.33 0.26 0.3 0.48 0.55

    Q u i c k R

    00 . 2

    0 . 4

    0 . 6

    0 . 8

    1

    2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6

    Y e a

    R a t i

    O r i e

    K a j a

    S o m

    Intra firm interpretation

    Quick ratio of Orient Tiles had decreased in 2004 but since then has been on the

    rise. The year 2006 has the highest current ratio which also means that the

    liquidity of the firm is increasing which is mainly due to the increase in sundry

    debtors.

    Inter firm interpretation

    Somany Tiles has the highest quick ratio in the year 2006 and is expected to rise

    in the future whereas for Kajaria Tiles the trend for the last 5 years shows a

    considerable decline.

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    Cash Ratio

    Cash ratio is a relationship of cash and marketable securities to current liabilities.

    Trade investment or marketable securities are equivalent of cash. Therefore,

    they are included in the computation of cash ratio.

    Computation: The ratio is calculated as follows:

    Cash Ratio = Cash & Bank Balance + Marketable Securities

    Current Liabilities

    Objective: Since cash is the most liquid asset, an enterprise must have to keep a

    high amount of cash and its equivalent to current liabilities.

    Cash Ratio 2002 2003 2004 2005 2006

    Orient Tiles 0.05 0.02 0.02 0.03 0.02

    Kajaria Tiles 0.07 0.06 0.04 0.03 0.05

    Somany Tiles 0.08 0.04 0.03 0.06 0.07

    C a s h Ra

    0

    0.02

    0.04

    0.06

    0.08

    0 .1

    20 02 2003 2 00 4 200 5 20 06

    Yea

    R a t i

    O r i e n

    K aja r

    S o m

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    Intra firm interpretation

    Cash ratio is showing a decreasing trend. It is influenced by the decrease in cash

    and bank balances and increase in current liabilities. Since the marketable

    securities are nil it has no effect on the cash ratio.

    Intra firm interpretation

    Cash ratio for Somany Tiles is decreasing but it still has the highest cash ratio in

    the year 2006. Orient Tiles has the lowest cash ratio of all the three companies.

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    Net Working Capital Ratio

    Net Working Capital is used as a measure of firms liquidity. The difference

    between current assets and current liabilities excluding short-term bank

    borrowings is called net working capital.

    Computation: The ratio is calculates as follows:

    Net Working Capital Ratio = Net Working Capital

    Net Assets

    Net WorkingCapital Ratio 2002 2003 2004 2005 2006

    Orient Tiles 0.15 0.13 0.06 0.23 0.35

    Kajaria Tiles 1.02 1.00 0.54 0.04 0.21

    Somany Tiles 0.13 0.04 0.04 0.53 0.56

    N e t W o r king C a p it al

    0

    0.2

    0.4

    0.6

    0.8

    11.2

    2002 2003 2004 2005 2006

    Y e a r

    R a t i

    O r i e

    K aj a

    Soma

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    Intra firm interpretation

    The net working capital ratio had decreased to 0.06 in 2004 but then has risen

    sharply to 0.35 by the end of financial year 2006.

    Inter firm interpretation

    Somany Tiles has the highest net working capital ratio which indicates that in

    comparison to the other two companies it has a greater ability to meet its current

    obligations.

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    LEVERAGE/SOLVENCY RATIO

    The term solvency implies ability of an enterprise to meet its long-term

    indebtedness and thus, solvency ratios convey the long-term financial prospects of

    the company. The shareholders, debenture-holders and other lenders of long-term

    finance/term loans may be basically interested in the ratio falling under this

    group. Following are the different solvency ratios:

    Debt-Equity Ratio

    The debt-equity ratio is worked out to ascertain soundness of the long-term

    financial policies of the firm. This ratio expresses a relationship between debt

    (external equity) and the equity (internal equity).

    Debt means long-term loans, i.e. debentures, public deposits, loans (long term)

    from financial institutions. Equity means shareholders funds, i.e. preference

    share capital, equity share capital, reserves less losses and fictitious assets like

    preliminary expenses.

    Computation: The ratio is calculated as follows:Debt-Equity Ratio = Long-term Debt

    Shareholders Equity

    Objective: The objective of debt-equity ratio is to arrive at an idea of the amount

    of capital supplied to the concern by the proprietors and of asset cushion or

    cover available to its creditors on liquidation of the organization. This ratio is

    sufficient to assess the soundness of long-term financial position. It also indicates

    the extent to which the firm depends upon outsiders for its existence. In other

    words, it portrays the proportion of total funds acquired by a firm by way of

    loans.

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    Intra firm interpretation

    Debt equity ratio of the firm is showing a decreasing trend. The ratio is decreasing

    due to decrease in secured loans and also due to increase in equity. In 2002, the

    firm had satisfactory debt equity ratio but since now it is decreasing the firm can

    afford to take more debts, without taking much risk.

    Inter firm interpretation

    Of all the three companies Somany Ceramics has the highest debt equity ratio i.e.

    2.41:1 as compared to Orient ceramics and Kajaria Ceramics which means that

    Orient ceramics and Kajaria ceramics can afford to take debt more freely and

    without taking much risk as compared to Somany Ceramics Ltd.

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    Debt Ratio

    Debt ratio is a relationship of Debt of a firm to its Capital Employed.

    Computation: This ratio is calculated as follows:

    Debt Ratio = Total Debt

    Capital Employed

    Objective: This ratio shows the proportion of interest bearing debt (also called

    funded debt) in the capital structure.

    Debt Ratio 2002 2003 2004 2005 2006

    Orient 1.47 1.54 1.56 1.56 1.63

    Kajaria 1.67 1.79 1.79 1.8 1.76

    Somany 1.61 1.52 1.51 1.45 1.44

    D e b t R a

    0

    0 . 5

    1

    1 . 5

    2

    2 0 0 2 2 0 0 3 2 0 0 4 2 0 0 5 2 0 0 6

    Y e a

    R a t i

    O r i e

    K a j a

    S o m

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    Intra firm interpretation

    This ratio is showing an increasing trend due to decrease in net working capital of

    the firm. In 2002 there was 47% debt in the capital structure which has now

    increased to 63%.

    Inter firm interpretation

    Kajaria ceramics has the highest debt ratio as compared to its competitors which

    means that it has maximum funded debt in its capital structure where as Somany

    ceramics has the minimum funded debt in its capital structure as compared to its

    competitors.

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    Interest Cover age Rati

    0

    1

    2

    3

    4

    2002 2003 2004 2005 2006

    Year

    Ratio

    Orien

    Kajari

    Soman

    Intra firm interpretation

    It can be seen that the companys interest coverage ratio is just about satisfactory

    and it is expected to rise further in the coming years, which is a good indicator for

    the company. This ratio though is not very appropriate measure of interest

    coverage because the source of interest payment is the cash flow before the

    interest and taxes, not the profit before interest and taxes. This indicates that the

    cash available for repayment of the interest will be more than the profit, as

    depreciation will also be added in profit (because it is a non-cash expense).

    Inter firm interpretation

    Of all the four companies Kajaria ceramics has the highest interest coverage ratio

    whereas Somany ceramics has the lowest.

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    ACTIVITY (TURNOVER OR PERFORMANCE) RATIO

    Turnover indicates the speed with which capital employed is rotated in the

    process of doing business. Activity ratio measures the effectiveness with which a

    concern uses resources at its disposal. The following are the important activity

    (turnover or performance) ratios:

    Inventory Turnover Ratio

    Inventory turnover ratio indicates the efficiency of the firm in producing and

    selling its product.

    Computation: The ratio is calculated as follows:

    Inventory Turnover Ratio = Cost of Goods Sold

    Average Inventory

    Objective: This ratio indicates the efficiency of management in turning over the

    company's inventory and can is often used to compare with other companies in

    the same field.

    InventoryTurnover Ratio 2002 2003 2004 2005 2006

    Orient 6.33 5.33 4.59 4.3 4.76

    Kajaria 5.22 5.07 5.76 6.28 6.07

    Somany 4.29 3.6 3.55 3.48 3.96

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    Invento ry T urnover R

    0

    1

    2

    3

    4

    5

    6

    7

    2002 2003 2004 2005 2006

    Year

    R a t i

    Orie

    Kajar

    Soma

    Intra firm interpretation

    The ratio (no. of times) had the highest figure in 2002 which was indicative of a

    good inventory management as compared to its competitors in the same year.

    Now in 2006, the figure is increasing indicating the increase in efficiency in the

    management of the inventory. This shows that the company is having sufficient

    amount of sales.

    Inter firm interpretation

    Kajaria ceramics has the highest inventory turnover ratio and Somany ceramics

    has the lowest. This indicates that Kajaria ceramics has the most efficient

    inventory management system as compared to its other two competitors.

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    Inventory Holding Period

    When the number of days in a year (taken as 360) is divided by the inventory

    turnover ratio, we obtain Inventory Holding Period.

    Computation: The ratio is calculated as follows:

    Inventory Holding Period = 360

    Inventory Turnover

    Objective: It shows how rapidly the inventory is turning into receivables through

    sales. A high inventory turnover is indicative of good inventory management.

    InventoryHolding Period 2002 2003 2004 2005 2006

    Orient 56.87 67.54 78.43 83.72 75.63

    Kajaria 68.96 71 62.5 57.32 59.3

    Somany 83.91 100 101.4 103.44 90.9

    Inventory Holding Period

    0

    20

    40

    60

    80

    100

    120

    2002 2003 2004 2005 2006

    Year

    No. of Days

    Ori ent

    Kajari

    Soman

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    Debtors Turnover Ratio

    When a firm extends credit to its customers, debtors are created. The liquidity

    position of the firm depends on the quality of the debtors to a great extent.

    Computation: This ratio is calculated a follows:

    Debtors Turnover Ratio = Credit Sales

    Average Debtors

    Objective: It indicates the number of times debtors turnover each year. The higher

    the value of debtors turnover, the more efficient is the management of credit.

    Debtor TurnoverRatio 2002 2003 2004 2005 2006

    Orient 9.41 8.42 7.79 7.66 7.11

    Kajaria 4.69 5.12 5.67 6.54 7.6

    Somany 10.15 9.22 8.89 7.62 7.6

    Debtors Turnover Rat i

    0

    2

    4

    6

    8

    10

    12

    2002 2003 2004 2005 2006

    Year

    Ratio

    Orient

    Kajari

    Soman

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    Intra firm interpretation

    Higher value of debtor turnover is indicative of efficient management of credit.

    However, for the firm the value is continuously declining over the past 5 years

    suggesting that the firm has a lenient policy of credit which has resulted in this

    decline.

    Inter firm interpretation

    Among the three, only Kajaria ceramics has witnessed an increase every year as a

    result of better credit granting policies given to its customers and this trend is

    expected to increase further. It is only for the other two companies that the figure

    has declined every year.

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    Intra firm interpretation

    The firm should try to reduce its debtors holding period which is slightly high. By

    this the funds which are blocked with the customers, and hence are becoming idle,

    can be reduced and that the money can be utilized for other profitable purposes.

    Inter firm interpretation

    Kajaria and Somany have a satisfactory holding period that indicates that not

    much of funds are blocked with the customers in comparison to the other

    company. Both these companies share the same holding period. Secondly, only

    Kajaria ceramics seems to bring down this value by a constant rate every year

    indicating an effective credit policy.

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    Fixed Assets Turnover Ratio

    Computation: The ratio is calculated as follows:

    Fixed Assets Turnover Ratio = Sales

    Net Assets

    Fixed Assets include net fixed assets, i.e. fixed assets after providing for

    depreciation.

    Fixed AssetTurnover Ratio 2002 2003 2004 2005 2006

    Orient 0.94 0.86 0.89 0.94 1.07

    Kajaria 0.87 0.9 0.97 0.92 0.94

    Somany 0.9 0.83 0.82 0.79 0.96

    F i x e d A ss e t s T u r n o v e r

    0

    0.5

    1

    1.5

    2002 2003 2004 2005 2006

    Y ea

    R a t i

    O r i e

    K a ja

    Soma

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    Current Assets Turnover Ratio

    Computation: This ratio is calculated as follows:

    Current Assets Turnover Ratio = Net Sales

    Current Assets

    Current AssetTurnover Ratio 2002 2003 2004 2005 2006

    Orient 2.59 2.23 2.21 1.96 1.96

    Kajaria 1.87 1.94 2.15 2.47 2.39

    Somany 2.22 2.19 2.3 2.09 2.17

    C urrent A ssets T urnover R ati

    0

    0.5

    1

    1.5

    2

    2.5

    3

    2002 2003 2004 2005 2006Year

    Ratio

    Orien

    Kajari

    Soma

    Objective: A high assets turnover ratio (fixed assets and current assets) indicates

    the capability of the organization to achieve maximum sales with the minimum

    investment in assets. It indicates that the assets are turned over in the form of sales

    more number of times. As such, higher the ratio better will be the situation.

    Intra firm interpretation

    Fixed asset turnover has increased in comparison to last year. It is mainly due to

    increase in sales, and also due to the decrease in fixed assets. For current assets

    turnover the ratio has marginally decreased. However it indicates that the firm is

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    able to achieve maximum sales with minimum investment in the assets and the

    assets are turned over in the form of sales more number of times.

    Inter firm interpretation

    Orient ceramics have the highest fixed assets turnover whereas Kajaria ceramics

    have the highest current assets turnover in comparison to its competitors.

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    PROFITABILITY RATIO

    Profit as compared to the capital employed indicates profitability of the concern.

    A measure of profitability is the overall measure of efficiency. The different

    profitability ratios are as follows:

    Gross Profit Ratio

    The gross profit ratio establishes the relationship of gross profit on sales to net

    sales of a firm, which is calculated in percentage.

    Gross Profit is the difference between net sales on one hand and either of the

    following on the other hand:

    a) Manufacturing cost or factory cost or production cost in case of

    manufacturing concerns.

    b) Cost of purchase, expenses directly related to purchase and the

    adjustments for stock variations if any, in case of trading concerns.

    Computation: This ratio is calculated by the following formula:

    Gross Profit Ratio = Gross Profit x 100

    Net Sales

    Objective: Gross Profit ratio is a reliable guide to the adequacy of selling prices

    and efficiency of trading activities. This ratio should be adequate to cover the

    administration and marketing expenses and to provide for fixed charges,

    dividends and building up of reserves. Following are the objectives of calculating

    this ratio:

    a) To determine the selling price so that there is adequate gross profit to

    cover the operating expenses, fixed charges, dividends and building to

    reserves.

    b) To determine how much the selling price per unit may decline without

    resulting in losses on operations of the firms.

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    c) Gross Profit Ratio, when compared to earlier years, if significantly

    different is a reason for the management to investigate the change.

    A high gross profit ratio may indicate that the organization is able to produce or

    purchase at a relatively lower cost. As such, a higher ratio will be desirable.

    Gross ProfitRatio 2002 2003 2004 2005 2006

    Orient 13% 14.35% 11.21% 12.64% 12.8%

    Kajaria 6.98% 9.68% 11.32% 15.36% 15.42%

    Somany 7.51% 3.43% 3.43% 4.74% 6.01%

    G r o s s P r o f i t M

    0

    5

    10

    15

    20

    2002 2003 2004 2005 2006

    Y e a

    P e r c e n t

    Or ie

    K aj a

    Soma

    Intra firm interpretation

    The gross profit ratio for the year ending March 2006 has increased as compared

    to the last two years. This is due to the fact that the company now has a 100%utilization rate of its production plant as compared to 97% a year ago. It is

    expected that the gross profit ratio will increase very significantly in the coming

    years.

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    Inter firm interpretation

    Kajaria ceramics has the highest gross profit ratio as compared to Orient and

    Somany ceramics respectively which indicates that the operating expenses of

    Kajaria ceramics is less. Thus Orient and Somany ceramics should try to increase

    its gross profit ratio.

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    Net Profit Ratio

    The net profit ratio establishes the relationship between net profit and net sales,

    expressed in percentage form.

    Net Profit is derived by deducting administrative expenses and marketing

    expenses, finance charges and making adjustments for non-profit expenses and

    incomes.

    Computation: This ratio is calculated as follows:

    Net Profit Ratio = Profit after tax x 100

    Net Sales

    Objective: The net profit ratio determines the overall efficiency of the firm.

    Net Profit Margin 2002 2003 2004 2005 2006

    Orient 3.07% 2.57% 1.77% 2.98% 3.11%

    Kajaria 1.15% 4.15% 5.02% 8.49% 8.01%

    Somany 2.16% -1.2% -0.82% -0.56% 1.08%

    Net Profit Margin

    -2

    0

    2

    4

    6

    8

    10

    2002 2003 2004 2005 2006

    Year

    Per centage

    Ori ent

    Kajari

    Somany

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    Intra firm interpretation

    Net profit ratio has increased significantly over the last two years. The reason for

    this being that the company has achieved 100% production efficiency of its plant.

    This ratio is expected to rise in the coming years as the firm expects higher net

    sales and high increase in profit in the fiscal 2007.

    Inter firm interpretation

    Of all the three companies Kajaria ceramics seems to increase its net profit

    margin drastically which however went down a little in 2006. It can also be

    noticed that the percentage change in net profit ratio is more than the percentage

    change in the gross profit ratio which however indicates that for the company

    apart from raw materials other expenses have also increased. Somany ceramics

    registered a sharp decline in 2003 and continued to remain so till 2005.

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    Return on Equity (ROE)

    Computation: This ratio is calculated as follows:

    Return on Equity = Profit after Tax

    Shareholders Equity

    Objective: ROE is calculated to see the profitability of the owners investments.

    Return onEquity 2002 2003 2004 2005 2006

    Orient 9.12% 11.13% 15.48% 9.09% 8.24%

    Kajaria 31.35% 9.10% 7.30% 4.65% 4.81%

    Somany 14.77% -16.44% -31.95% -26.63% 16.29%

    Return On Equity

    -40

    -30

    -20

    -10

    0

    10

    20

    30

    40

    2002 2003 2004 2005 2006

    Year

    Percentage

    Orient

    Kajaria

    Soman

    Intra firm interpretation

    ROE has been on a decline since 2005, which indicates that the firm is not using

    resources effectively. Since this ratio is of great interest to the present and

    prospective shareholders and also of great concern to the management that has the

    responsibility to maximize the owners welfare.

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    Inter firm interpretation

    Somany ceramics after a relatively poor performance for the past three

    consecutive years has registered a stupendous growth indicating the efficiency in

    managing the resources. On the other hand, Kajaria ceramics have the lowest

    ratio.

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    Return on Capital Employed (ROCE)

    Return on Capital Employed measures the profitability of the capital employed in

    the business. A high ROCE indicates a better and profitable use of long term

    funds of owners and creditors. As such, a high ROCE will always be preferred.

    Computation: The ratio is calculated as:

    Return on Capital Employed = Profit after tax + Interest on fixed liabilities x 100

    Capital Employed

    Return on

    CapitalEmployed 2002 2003 2004 2005 2006

    Orient 14.48 13.37 7.91 11.34 15.81

    Kajaria 11.39 13.66 15.22 18.02 16.75

    Somany 10.06 5.18 5.45 6.54 9.72

    R e tur n o n C a p i t al E

    0

    5

    10

    15

    20

    2002 2003 2004 2005 2006

    Y e a

    R a t i o ( i n

    Or i

    K aj

    Som

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    Intra firm interpretation

    Return on Capital Employed shows an increasing trend due to increase in PBIT

    (profit before interest and tax). It is expected to grow significantly for the year

    2006-07. As such, a high ROCE is always preferred as it increases the value of

    capital employed by the firm for its business operations.

    Inter firm interpretation

    Barring Kajaria ceramics, the other two firms are showing increasing trend due to

    increase in their PBIT respectively. Orient ceramics has the highest ROCE

    followed by Somany and Kajaria respectively.

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    Earnings Per Share

    EPS is a widely used ratio to measure the profits available to the equity

    shareholders on a per share basis. EPS is calculated on the basis of current profit

    and not on the basis of retained profits.

    Computation: The ratio is calculated as follows:

    Earnings Per Share = Profit After Tax (PAT)

    No. of Equity Shares

    Objective: As such, increasing EPS may indicate the increasing trend of current

    profits per equity shares. However, EPS does not indicate how much of the

    earnings are paid to the owners by the way of dividends and how much of the

    earnings are retained in the business.

    Earnings PerShare 2002 2003 2004 2005 2006

    Orient 6.54 5.47 4 7.44 9.06

    Kajaria 1.79 6.6 8.94 16.83 3.73

    Somany 6.43 0 0 0 4.49

    Earnings Per Shar

    0

    5

    10

    15

    20

    2002 2003 2004 2005 2006

    Year

    Orient

    Kajari

    Soman

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    Intra firm interpretation

    Earnings per Share has shown a steep rise which is mainly due to increase in

    profits offered to shareholders on a per share basis or increase in retained earnings

    in the business. Therefore the firm should try to continue with its increase in EPS.

    Intra firm interpretation

    Kajaria Ceramics has shown the sharpest decline in EPS as compared to its other

    two competitors. Since Somany ceramics posted a net loss for three consecutive

    years therefore EPS is zero. Orient ceramics is able to maintain its increasing

    trends.

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    CONCEPTS OF WORKING CAPITAL

    There are two concepts of Working Capital Gross and Net.

    Gross Working Capitalrefers to the firms investment in current assets. Current

    Assets are the assets which can be converted into cash within an accounting year

    and include cash, short-term securities, debtors, bills receivable (accounts

    receivable or book debt) and stock (inventory).

    Net Working Capitalrefers to the difference between Current Assets and Current

    Liabilities. Current Liabilities are those claims of outsiders, which are expected to

    mature for payment within an accounting year, and include creditors (accounts

    payable), bills payable and outstanding expenses. Net working capital can be

    positive or negative. A positive net working capital will arise when current assets

    exceed current liabilities. A negative new working capital occurs when current

    liabilities are in excess of current assets.

    Focusing on management of Current Assets

    The gross working capital concept focuses attention on two aspects of current

    assets management:

    1. How to optimize investment in Current Assets?

    2. How should Current Assets be financed?

    The consideration of the level of investment in current assets should avoid two

    danger points excessiveorinadequate investments in current assets. Investment

    in current assets should be just adequate to the needs of the business firm.

    Excessive investment in current assets should be avoided because it impairs the

    firms profitability, as idle investment earns nothing. On the other hand,

    inadequate amount of working capital can threaten the solvency of the firm

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    because of its inability to meet its current obligations. It should be realized that

    the working capital needs of the firm may be fluctuating with changing business

    activity. The management should be prompt to initiate an action and correct

    balances.

    Another aspect of the gross working capital points to the need of arranging funds

    to finance current assets. Whenever a need for working capital fund arises due to

    the increasing level of business activity or for any other reason, financing

    arrangements should be made quickly. Similarly, if suddenly, some surplus funds

    arise they should not be allowed to remain idle, but should be invested in short

    term securities. Thus, the financial manager should have knowledge of the

    sources of working capital funds as well as investment avenues where idle funds

    may be temporarily invested.

    Focusing on management of Liquidity

    Net working capital is a qualitative concept. It indicated the liquidity position of

    the firm and suggests the extent to which working capital needs may be financed

    by permanent sources of funds. Current assets should be sufficiently in excess of

    current liabilities to constitute margin or buffer for maturing obligations within

    the ordinary operating cycle of business. In order to protect their interests, short-

    term creditors always like a company to maintain current assets twice the level of

    current liabilities. However, the quality of current assets should be considered in

    determining the level of current assets vis--vis current liabilities. A weak

    liquidity position posses a threat to the solvency of the company and makes it

    unsafe and unsound. A negative working capital means a negative liquidity, and

    may be harmful for the companys reputation. Excessive liquidity is also bad it

    may be due to mismanagement of current assets. Therefore, prompt and timely

    action should be taken by the management to improve and correct the imbalances

    in the liquidity position of the firm.

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    OPERATING AND CASH CONVERSION CYCLE

    A firm should aim at maximizing the wealth of its shareholders, so the firm

    should earn sufficient returns on its operations. Earning a steady amount of profit

    requires successful sales activity. The firm has to invest enough funds in current

    assets for generating sales. Current assets are needed because sales do not convert

    into cash instantaneously. There is always an Operating Cycle involved in the

    conversion of sales into cash.

    There is difference between current and fixed assets in terms of their liquidity. A

    firm requires many years to recover the initial investment in fixed assets such as

    plant and machinery or land and building. On the contrary, investment in current

    assets is turned over many times a year. Investment in current assets such as

    inventories and debtors (accounts receivables) is realized during the firms

    operating cycle that is usually less than one year.

    Operating cycle is the time duration required to convert sales, after the conversion

    of resources into inventories, into cash.

    The operating cycle of manufacturing company involves three phases:

    Acquisition of resources such as raw material, labour, power and fuel.

    Manufacture of the product which includes conversion of raw materials

    into work-in-progress into finished goods.

    Sale of the producteither for cash or on credit. Credit sales create account

    receivable for collection.

    These phases affect cash flows, which most of the time, are neither synchronized

    nor certain. They are not synchronized because cash flows usually occur before

    cash inflows. Cash inflows are uncertain because sales and collections which give

    rise to cash inflows are difficult to forecast accurately. Cash outflows, on the

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    other hand, are relatively certain. The firm is, therefore, required to invest in

    current assets for smooth, uninterrupted functioning. It needs to maintain liquidity

    to purchase raw materials and pay expenses such as wages and salaries, other

    manufacturing, administrative and selling expenses and taxes as there is hardly a

    matching between cash inflows and outflows. Cash is also held to meet any future

    exigencies. Stock of raw materials and work-in-progress are kept to ensure

    smooth production and to guard against non-availability of raw material and other

    components. The firm holds stock of finished goods to meet the demand of

    customers on continuous basis and sudden demand from some customers. Debtors

    are created because goods are sold on credit for marketing and competitive

    reasons. Thus, a firm makes adequate investment in inventories, and debtors, for

    smooth, uninterrupted production and sale.

    Length of Operating Cycle

    The length of the operating cycle can be calculated in two ways:

    a) Gross Operating Cycle

    b) Net Operating Cycle

    a) Gross Operating Cycle

    The Gross Operating Cycle of a manufacturing concern is the sum of Inventory

    Conversion Period and Debtor (receivable) Conversion Period. Thus, Gross

    Operating Cycle is given as follows:

    Gross Operating Cycle = Inventory Conversion Period + Debtors Conversion Period

    Inventory Conversion Period is the total time needed for producing and selling the

    product. It is the sum of (1) raw material conversion period (2) work-in-progress

    conversion period (3) finished goods conversion period.

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    Raw Material Conversion Period it is the average time period taken to

    convert material into work-in-progress. Raw material conversion period

    depends on (a) raw material consumption per day, and (b) raw material

    inventory. Raw material consumption per day is given by the total raw

    material consumption divided by the number of days in the year (say 360).

    The raw material conversion period is obtained when raw material inventory

    is divided by raw material consumption per day.

    Raw Material Conversion Period = Raw Material Inventory

    [Raw Material Consumption] /360

    Work-in-progress Conversion Period it is the average time taken to

    complete the semi-finished or work-in-process. It is given by the following

    formula:

    Work-in-process Conversion Period = Finished Goods Inventory

    [Cost of Production] / 360

    Finished Goods Conversion Period it is the average time taken to sell

    the finished goods. It can be calculated as follows:

    Finished Goods Conversion Period = Finished Goods Inventory

    [Cost of goods sold] / 360

    Debtors Conversion Period it is the average time taken to convert debtors

    into cash. It represents the average collection period. It is calculated as

    follows:

    Debtors Conversion Period = Debtors

    [Credit sales] / 360

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    b) Cash Conversion or Net Operating Cycle

    Net operating cycle is the difference between Gross Operating Cycle and

    Creditors (payables) Deferral period.

    Credit Deferral Period it is the average time taken by the firm in paying its

    suppliers. It is calculated as follows:

    Creditors Deferral Period = Creditors

    [Credit Purchases] / 360

    In practice, a firm may acquire resources (such as raw materials) on credit and

    temporarily postpone payment of certain expenses. Payables, which a firm can

    defer, are Spontaneous Sources of Capital to finance investment incurrent

    assets, the Creditors Deferral Period is the length of time the firm is able to defer

    payments n various resource purchases.

    Net Operating Cycle is also referred to as Cash Conversion Cycle. It is the net

    time interval between cash collections for sale of the product and cash payments

    for resources acquired by the firm. It also represents the time interval over which

    additional funds, called working capital, should be obtained in order to carry out

    the firms operations. The firm has to negotiate working capital from sources such

    as commercial banks. The negotiated sources of working capital financing are

    called Non-spontaneous sources. If net operating cycle of a firm increases, it

    means further need for negotiated working capital.

    There are two ways of calculation of cash conversion cycle. One is that

    depreciation and profit should be excluded in the computation of cash conversion

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    cycle since the firms concern is with cash flows associated with conversion are

    cost; depreciation is a non-cash item and profits are not costs.

    A contrary view is that a firm has to ultimately recover total costs and make

    profits; therefore the calculation of operating cycle should include depreciation,

    and even the profits.

    The above operating cycle concepts related to a manufacturing firm. Non-

    manufacturing firms such as wholesalers and retailers will not have the

    manufacturing phase. They will acquire stock of finished goods and convert them

    into debtors and debtors into cash. Further, service and financial enterprises will

    no have inventories of goods (cash will be their inventory). Their operating cycles

    will be the shortest. They need to acquire cash, then lend (create debtors) and gain

    convert lending into cash.

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    Determinants of Working Capital

    Nature of Business

    The working capital requirement of the firm is closely related to the nature of its

    business. A service firm, like an electricity undertaking or a transport corporation,

    which has a short operating cycle and which sells predominantly on cash basis,

    has a modest working capital requirement. On the other hand, a manufacturing

    concern like a machine tools unit, which has a long operating cycle and which

    sells largely on credit, has a very substantial working capital requirement.

    Seasonality of Operations

    Firms, which have marked seasonality in their operations usually, have high

    fluctuating working capital requirements. If the operations are smooth and even

    through out the year the working capital requirement will be constant and will not

    be affected by the seasonal factors.

    Production Policy

    A firm marked by pronounced seasonal fluctuations in its sales may pursue a

    production policy, which may reduce the sharp variations in working capital

    requirements.

    Market Conditions

    The market competitiveness has an important bearing on the working capital

    needs of a firm. When the competition is keen a large inventory of finished goods

    is required to promptly serve customers which may not be inclined to wait

    because other manufacturers are ready to meet their needs. In view of competitive

    conditions prevailing in the market, the firm may have to offer liberal credit terms

    to the customers resulting in higher debtors. Thus, the capital requirements tend to

    be high because of greater investment in finished goods inventory and accounts

    receivable. On the other hand, a monopolistic firm may not require larger working

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    capital. It may ask customer to pay in advance or to wait for some time after

    placing the order.

    Condition of Supply

    The time taken by the supplier of raw material, goods, etc. after placing an order,

    also determines the working capital requirement. If goods as soon as or in a short

    period after placing an order, then the purchaser will not like to maintain a high

    level of inventory of that good. Otherwise, larger inventories should kept e.g. in

    case of imported goods.

    Business Cycle Fluctuations

    Different phases of business cycle i.e. boom, recession etc. also affect the working

    capital requirement. In case of recession period there is usually dullness in

    business activities and there will be an opposite effect on the level of working

    capital requirement. There will be a fall in inventories and cash requirement etc.

    Credit Policy

    The credit policy means the totality of terms and conditions on which goods are

    sold and purchased. A firm has to interact with two types of credit policies at a

    time. One, the credit policy of the supplier of raw materials, goods, etc., and two,

    the credit policy relating to credit which it extends to its customers. In both the

    cases, however, the firm while deciding the credit policy has to take care of the

    credit policy of the market. For example, a firm might be purchasing goods and

    services on credit terms but selling goods only for cash. The working capital

    requirements of this firm will be lower than that of a firm, which is purchasing

    cash but has to sell on credit basis.

    Operating Cycle

    Time taken from the stage when cash is put into the business up to the stage when

    cash is realized. Thus, the working capital requirement of a firm is determined by

    a host of factors. Every consideration is to be weighed relatively to determine the

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    working capital requirement. Further, the determination of working capital

    requirement is not once a while exercise; rather a continuous review must be

    made in order to assess the working capital requirement in the changing situation.

    There are various reasons, which may require the review of the working capital

    requirement e.g., change in credit policy, change in sales volume, etc.

    Issues in Working Capital Management

    Working capital management refers to the administration of all components of

    working capital cash, marketable securities, debtors (receivables), and stock

    (inventories) and creditors (payables). The financial manager must determine

    levels and composition of current assets. He must see that right resources are

    tapped to finance current assets, and that current liabilities are paid in time.

    There are many aspects of Working capital management which make it an

    important function of the financial manager.

    Time working capital management requires much of the financial

    managers time. Investment working capital represents a large portion of the total

    investment in assets. Actions should be taken to curtail unnecessary

    investment in current assets.

    Criticality - working capital management has great significance for all

    firms but it is very critical for small firms. Small firms in India face a

    severe problem if collecting their dues debtors. Further, the role of current

    liability is more significant in case of small firms as, unlike large firms,

    they face difficulty in raising long-term finances.

    Growth the need for working capital is directly related to the firms

    growth. As sales grow, the firm needs to invest more in inventories and

    debtors. Continuous growth in sales may also require additional

    investment in fixed assets.

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    Liquidity vs. Profitability; Risk-Return Trade-off

    A larger investment in current assets under certainty would mean a low rate of

    return on investment for the firm, as excess investment in current assets will not

    earn enough return. A smaller investment in current assets, on the other hand,

    would mean interrupted production and sales, because of frequent stock-outs and

    inability to pay creditors in time due to restrictive policy.

    Given a firms technology and production policy, sales and demand conditions,

    operating efficiency etc., its current assets holdings will depend upon its working

    capital policy. It may follow a conservative or an aggressive policy. These

    policies involve risk-return trade-offs. A conservative policy means lower return

    and risk, while an aggressive policy produces higher return and risk.

    The two important aims of the Working capital management are:profitability and

    solvency, used in the technical sense, refers to the firms continuous ability to

    meet maturing obligations. If the firm maintains a relatively large investment in

    current assets, it will have no difficulty in paying claims of creditors when they

    become due and ill be able to fill all sales orders and ensure smooth production.

    Thus, a liquid firm has less risk of insolvency; that is, it will hardly experience a

    cash shortage or a stock-out situation. However, there is a cost associated with

    maintaining a sound liquidity position. A considerable amount of the firms funds

    will be tied up in current assets, and to the extent this investment is idle, the firms

    profitability will suffer.

    To have higher profitability, the firm may sacrifice solvency and maintain a

    relatively low level of current assets. When the firm does so, its profitability will

    improve as fewer funds are tied up in idle current assets, but its solvency would

    be threatened and would be exposed to greater risk of cash shortage and stock-

    outs.

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    Estimating Working Capital Needs

    Current Assets Holding Period: To estimate working capital requirements

    on the basis of average holding period of current assets and relating them to

    costs based on the companys experience in the precious years. This method is

    essentially based on the operating cycle concept.

    Ratio of Sales: To estimate working capital requirements as a ratio of sales

    on the assumption that current assets change with sales.

    Ratio of Fixed Investments: To estimate working capital requirements as a

    percentage of fixed investment.

    Policies for Financing Fixed Assets

    A firm can adopt different financing policies vis--vis current assets. Three types

    of financing may be distinguished:

    Long-term Financing: The sources of long term financing include

    ordinary share capital, preference share capital, debentures, long-term

    borrowings from financial institutions and reserves and surplus (retainedearnings).

    Short-term Financing: The short-term financing is obtained for a short

    period less than one year. It is arranged in advance from banks and other

    suppliers of short-term finance in the money market. It includes working

    capital funds of banks, public deposits, commercial papers, factoring of

    receivables etc.

    Spontaneous Financing: It refers to the automatic sources of short-term

    funds arising in the normal course of a business. Trade (suppliers) credit and

    outstanding expenses are examples of spontaneous financing.

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    The real choice of financing current assets, once the spontaneous financing have

    been fully utilized, is between the long-term and short-term sources of finance.

    Depending on the mix of short-term and long-term financing, the approach

    followed by a company may be referred to as:

    Matching Approach

    Conservative Approach

    Aggressive Approach

    Matching Approach

    The firm following matching approach (also known as Hedging approach) adopts

    a financial plan which matches the expected life of the sources of funds raised to

    finance assets. For e.g., a ten-year loan may be raised to finance a plant with an

    expected life of ten years. The justification for the exact matching is that, since

    the purpose of financing is to pay for assets, the source of financing and the assets

    should be relinquished simultaneously. Using long-term financing for short-term

    assets is expensive, as funds will not be utilized for the full period. Similarly,

    financing long-term assets with short-term financing is costly as well as

    inconvenient as arrangement for the new short-term financing will have to be

    made on a continuing basis.

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    Aggressive Approach

    An aggressive policy is said to be followed by the firm when it uses more short-

    term financing than warranted by the matching plan. The firm finances a part of

    its permanent current assets with short-term financing. The relatively more use of

    short-term financing makes the firm more risky.

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    THE OPERATING CYCLE AND WORKING CAPITAL

    The working capital management of a firm depends, to a great extent up on the

    operating cycle of the firm. The operating cycle may be defined as the time

    duration starting from the procurement of goods or raw materials and ending with

    the sales realization. The length and nature of the operating cycle may differ from

    one firm to another depending on the size and nature of the firm.

    The investment in working capital is influenced by four key events in the

    production and sales form:

    Purchase of raw materials

    Payment of raw materials

    Sale of finished goods

    Collection of cash for sales

    (Source: http://www.ediindia.org/)

    http://www.ediindia.org/http://www.ediindia.org/
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    Operating Cycle Period: the firm begins with the purchase of raw material,

    which are paid for after a delay, which represents the accounts payable period.

    The firm converts raw material into finished goods and then sell the same. The

    time that, elapses between the purchase of raw material and the collection of cash

    for the sales is referred to as the operating cycle. The length or time duration of

    the operating cycle of any firm can be defined as the sum of its inventory

    conversion period and the receivable conversion period.

    1. Inventory Conversion Period (ICP): The time tag between the purchase of

    raw material and sale of finished goods is the inventory conversion period. In

    the manufacturing firm the ICP consists of Raw Material Conversion Period

    (RMCP), Work-in-Process Conversion Period (WPCP), and the Finished

    Goods Conversion Period (FGCP). RMCP refers to the period for which the

    raw material is generally kept in stores before it is used to the production

    department. The WPCP refers to the period for which the raw material

    remains in the production process before it is taken out as a finished unit. The

    FGCP refers to the period for which finished goods remain in the stores before

    sold to a customer.

    2. Receivables Conversion Period (RCP): It is the time required to convert

    the credit sales into cash realization. It refers to the period between the

    occurrence of credit sales and collection from debtors.

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    The total of ICP and RCP is also known as Total Operating Cycle Period (TOCP).

    The firm might be getting some credit facilities from the supplier of raw material,

    wage earners, etc. This period for which the payment of these parties are deferred

    or delayed is known as Deferral Period (DP). The Net Operating Cycle (NOC) of

    the firm is arrived at by deducting the DP from the TOCP. NOC is also known as

    Cash Cycle.

    RMCP = (Avg. raw material stock/total raw material stock)*360

    WPCP = (Avg. work-in-process/ total work-in-process)*360

    FGCP = (Avg. finished goods/ total cost of goods sold)*360

    RCP = (Avg. receivables/ total credit sales)*365

    DP = (Avg. creditors/ total credit purchases)*365

    In respect of these formulations, the following points are noteworthy:

    a) The Average value in the numerator is the average of opening balance

    and closing balance of the respective item. However, if only the closing

    balance is available, then even the closing balance may be taken as the

    Average.

    b) The figure 360 represents the number of days in a year. It is taken for

    the purpose of ease in calculation.

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    c) The total figure in the denominator refers to the total value of the item in

    a particular year.

    d) In the calculation of RMCP, WPCP, and FGCP, the denominator is

    calculated at cost-basis and the profit margin has been excluded. The

    reason being that there is no investment of funds in profits as such.

    The working capital is calculated for the Orient Ceramics and Industries Ltd.

    on the next page and final holding month for the inventories, debtors and

    creditors are given in the table on page 92 (done as a part of formulation of

    Credit Monetary Assessment).

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    TOTAL OPERATING PLAN

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    BALANCE SHEET

    31-Mar-06 31-Mar-05 31-Mar-04 31-Mar-03 31-Mar-02

    I Sources of Funds

    1 Shareholders' Funds

    a) Share Capital 46800000 46800000 46800000 46800000 46800000

    b) Reserves & Surplus 311632842 277571085 254965420 246926239 232175126

    358432842 324371085 301765420 293726239 278975126

    2 Loan Funds

    a) Secured Loans 341631793 422226436 459714381 536449132 579635839

    b) Unsecured Loans 65277612 65126016 51565966 40002966 49747966

    406909405 487352452 511280347 576452098 629383805

    3 Deferred Tax Liability (Net) 69799835 86020167 95925572 103375725 96016225

    TOTAL 835142082 897743704 908971339 973554062 1004375156

    II Application of Funds

    1 Fixed Assets

    a) Gross Block131446594

    8 1296783214124499393

    9122137232

    0 1186214360

    b) Less: Accumulated Dep. 796866805 691936142 587870273 488980150 401851403

    c) Net Block 517599143 604847072 657123666 732392170 784362957

    d) Capital Work-in-progress 12367553 5979234 15874166

    517599143 604847072 669491219 738371404 800237123

    2 Current Assets, Loans & Advances

    a) Inventories 302581377 286356858 270348448 209654699 175637720b) Sundry Debtors 218613540 175249922 137327170 145360133 98373292

    c) Cash & Cash Balances 7529947 13521928 9036845 7249883 15735703

    d) Other Current Assets 234831 329229 692168 423453 1094048

    e) Loans and Advances 129762563 89759465 37929382 44930951 50184855

    658722258 565217402 455334013 407619119 341025618

    Less: Current Liabilities & Provisions

    a) Current Liabilities 244656371 223127082 181714829 156776859 126267997

    b) Provisions 96522948 48193688 34139064 15659602 12878223

    341179319 271320770 215853893 172436461 139146220

    Net Current Assets 317542939 293896632 239480120 235182658 201879398

    Miscellaneous Expenditure 2258635TOTAL

    835142082 898743704 908971339 973554062 1004375156

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    PROFIT AND LOSS ACCOUNT

    31-Mar-06 31-Mar-05 31-Mar-04 31-Mar-03 31-Ma

    INCOME Sales

    Less: Excise Duty recovered on sales 1400620319 1196455422 1101150054 1026231178 100411

    Net Sales 103250837 83240148 93974937 116341703 12219535

    EXPENDITURE Other Income 1297369482 1113215274 1007175117 909889475 881916

    Increase/(Decrease) in stocks 12766478 20373228 13191274 34754088 153283

    4679684 42870378 20595033 37258673 319057

    1314815644 1176458880 1040961424 981902236 929150

    Purchases (Traded Goods)

    Manufacturing and Other Expenses 8421836 18915277 14618602 9753542 173523

    PROFIT Finance Charges (Net) 1076315188 960573288 856757422 752977082 704170

    Depreciation 50907926 45734377 46210407 71841563 771264

    105717715 105443182 103456929 102027589 808135

    1241362665 1130666124 1021043360 936599776 879462

    Profit before tax

    Add: Provision for Current Tax 73452979 45792756 19918064 45302460 496880

    Add: Provision for Deferred Tax[charges/(releases)] 44000000 19,000,000 7900000 9200000 450000

    Add: Provision for Fringe benefit tax -17220332 -8905405 -7450153 9684387 145665

    Add: Profit after Tax 3200000

    Add: Adjustments in respect of Fixed Assets sold 43473311 35698161 19468217 26418073 306214

    Adjustments in respect of Revaluation Reserve 186050

    Income Tax adjustments for earlier years 9396679

    APPROPRIATION Prior Period Adjustments (Net) -111413 46765 -2978325 -2835239

    Balance Brought Forward -761949 -4672673 -1059236 171984 101746

    98470394 85864729 82825548 107065526 917925

    Profit available for Appropriation

    141070343 116936982 98256204 140217023 123617

    Proposed Dividend

    Provision for Tax on Dividend 7488000 7488000 6552000 6552000 655200Transfer to General Reserve 1050192 978588 839475 839475

    Surplus carried to Balance Sheet 10000000 10000000 5000000 50000000 100000

    122532151 98470394 85864729 82825548 107065

    Basic/Diluted Earnings Per Share (Rs.) 141070343 116936982 98256204 140217023 123617

    9.1 6.64 3.3 7.08 6.54

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    CREDIT MONETARY ASSESSMENT

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    Opening Statement

    31.03.05 31.03.06 31.03.07 31.03.08

    audited Audited projctns projctns

    GROSS SALES

    Domestic sales 115.98 136.17 163.86 242.21

    Export sales 2.69 2.73 4.00 6.00

    Trading Sales 0.98 1.16 34.00 79.60

    Total 119.65 140.06 201.86 327.81

    Less excise duty 8.32 10.32 12.43 18.39

    Deduct other items

    Net sales ( item 1 - item 2 ) 111.33 129.74 189.43 309.42

    % age rise (+) or fall (-) in net 10.53 16.54 46.01 63.34sales compared to previous

    year (annualised)

    Cost of Sales

    Raw materials (including 40.84 42.55 73.64 136.16

    stores and other items used

    in the process of manufacture)

    (a) imported 3.21 5.69 6.85 10.13

    (b) Indigenous 37.63 36.86 66.79 126.03

    Other spares 9.86 11.45 13.14 18.44

    (a) Imported 1.54 1.24 1.49 2.20

    (b) Indigenous 8.32 10.21 11.65 16.24

    Power and fuel 17.96 19.58 23.14 35.36

    Direct labour 3.80 4.04 5.61 9.18

    (Factory wages & salary)

    Other mfg. Expenses 2.21 1.47 1.80 2.33

    Depreciation 10.54 10.57 9.24 11.25

    SUB TOTAL (I TO VI) 85.21 89.66 126.57 212.72

    ADD: Opening stocks-in-

    Process 1.29 1.41 0.97 1.10

    Sub-total 86.50 91.07 127.54 213.82

    Form II : Sheet 2 31.03.05 31.03.06 31.03.0731.03.0

    8

    0 audited Audited projctns projctns

    Deduct : Closing stocks-in-

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    process 1.41 0.97 1.10 1.66

    Cost of Production 85.09 90.10 126.44 212.16

    Add : Opening stock of

    finished goods 12.93 17.08 17.99 18.91

    SUB-TOTAL 98.02 107.18 144.43 231.07

    Deduct closing stock of

    finished goods 17.08 17.99 18.91 29.88

    SUB-TOTAL ( Total cost 80.94 89.19 125.52 201.19

    of sales)

    Selling general and administrtive

    expenses 23.28 29.39 47.02 81.14

    SUB-TOTAL (5+6) 104.22 118.58 172.54 282.33

    Operating profit before interest 7.11 11.16 16.89 27.09

    ( 3-7 )

    Interest 4.57 5.09 6.64 10.06

    Operating profit after interest 2.54 6.07 10.25 17.03

    ( 8-9 )

    Add other non-operating income

    (a) Misc. Income 1.89 1.15 1.36 2.00

    (b)Export Incentives 0.15 0.13 0.19 0.29

    (c) Sale of Key Man Policy - - - -

    (d)

    Sub-total ( income ) 2.04 1.28 1.55 2.29

    Deduct other non-operating expenses

    (a)Prior Period Adj. 0.46 0.09 - -

    Sub-total ( expenses ) 0.46 0.09 - -

    Net of other non-operating 1.58 1.19 1.55 2.29

    income/expenses

    Profit before tax/loss[10+11(iii)] 4.12 7.26 11.80 19.32

    Provision for taxes 1.01 3.00 4.06 7.26

    Net profit/loss ( 12-13 ) 3.11 4.26 7.74 12.06

    (a) Equity dividend paid-amt

    (Already paid+ B.S. provision) 0.85 0.85 1.06 1.06

    (b) Dividend Rate 16.00 16.00 20.00 20.00Retained profit ( 14-15 ) 2.26 3.41 6.68 11.00

    Retained profit/Net profit (% age) 72.67 80.05 86.30 91.21

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    Liabilities Statement

    (Rs. in Crores)

    31.03.05 31.03.06 31.03.07 31.03.08

    audited Audited projctns projctns

    CURRENT LIABILITIES

    1 Short-term borrowings from

    banks(including bills purchased,

    discounted & excess borrowing

    placed on repayment basis)

    (i.) From applicant banks 25.83 27.73 33.00 48.00

    (ii.) From other banks

    (iii) Of which BP & BD

    SUB TOTAL 25.83 27.73 33.00 48.00

    2 Short term borrowings from

    others

    3 Sundry Creditors (Trade) 13.21 13.37 17.13 26.46

    4 Advance payments from custo- 2.46 2.61 3.76 6.11

    mers/deposits from dealers

    5 Provision for taxes

    6 Dividend payable 0.85 0.85 1.06 1.06

    7 Other statutory liabilities 1.51 1.48 2.13 3.46

    (due within one year)

    8 Deposits/instalments of term 10.70 5.88 12.30 9.25

    loans/DPGs/Debentures,etc.

    (due within one year)

    9 Other current liabilities &

    provisions(due within 1 Yr)

    (specify major items) 6.41 8.40 8.13 9.44

    EXPENCE PAYABLE

    E OTHERS 6.41 8.40 8.13 9.44

    Deffered payment for sales tax.

    (due within one year)

    SUB-TOTAL (B) 35.14 32.59 44.51 55.78

    TOTAL CURRENTLIABILITIES 60.97 60.32 77.51 103.78

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    Assets Statements

    (Rs. in Crores)

    31.03.05 31.03.06 31.03.07 31.03.08

    ASSETS audited audited projctns Projctns

    26 Cash and bank balances 1.07 0.29 1.37 1.27

    27 Investment (other than long 0.28 0.46 0.50 0.60

    term investment)

    (i) Government & other

    Trustee Securities

    (ii) Fixed Deposits with Banks 0.28 0.46 0.50 0.60

    28 (i) Receivables other than 14.27 19.52 33.65 54.64

    deferred & exports (include

    bills purchased and

    discounted by Banks)

    (ii) Export receivables(include

    bills purchased and

    discounted by banks)

    29 Instalments of deferred

    receivables(due with in one yr.)

    30 Inventory: 28.63 30.26 33.29 50.44

    (i)Raw materials(including stores 5.47 6.44 7.80 11.22

    & other items used in the