PERSONAL BRANDINGSHAOXIA LIN

www.linshaoxia.com

A stable and reliable partner who can overachieve with higher standards and deliver innovative problem solution

1THE IDENTITYMY PERSONAL STORY

For a long time in my life, I could not fully accept who I am. I always wanted to be someone else. I am a Virgo and my blood type is A. Apparently, I don't have a sense of humor. But I wanted to be a fun and cool person so much. But the most common scene was that, I stood embarrassingly in a crowd after I shared a boring joke and listened to other people talking something is truly fun. I am a petite girl, and I have really short legs. But I always wanted to wear like a super model, to wear something fancy and chic but absolutely not fits my body type. So the most common scene was that, I overwhelmed by a huge coat or my legs looked extremely short. I am not good at math at all, but I wanted to be a girl who masters the knowledge in the field of economics. So I chose economics and actuarial science as my major during college and my academic life was kind of miserable. I could keep talking about this. But one thing is clear: I was not happy and suffered a lot. Gradually, I realized that always want to be someone else is actually making myself lose my uniqueness. Everyone is unique in this world. Rather than forcing myself to be some one else, I should accept my self, and become a better me. And thinking in the opposite way, the conclusions will be totally different: I may not be fun and cool. But I’m a good listener. I don’t have beautiful long legs, but I still could wear in a style that cover my weakness and show my strengths. And thanks to my interests in fashion and beauty industry, I found an internship in this field and my boss appreciates my fashion sense. I may not good at learning math and economics, but I’m not regret right now. If I didn’t choose a field that is not in my comfort zone, my vision will be much narrower than now. Right now, I still constantly lack of confidence, but I accept this and focus more on improving myself.

Embrace your uniqueness. Accept and love the person inside of you.

2 THE OFFERINGSKILLS AND CAPABILITIES

Strategy. Visual. Analytics. Operations.

DIGITAL • Social media marketing • Email — Mailchimps • SEO & SEM — Google Analytics, Google Adwords, Webmastertools

DESIGN • Photography • Adobe Photoshop & Indesign • HTML/CSS

DATA ANALYTICS • Excel (Formulas, Pivot Table) • SQL

Professional.• Presentational skills • Communication skills • Adaptability • Teamwork • Planning • Creativity

Personal.

3THE AUDIENCEMY IDEAL JOB & ENVIRONMENT

Strategist.Passionate about solving problems, transforming brands and business.

Digital Marketing Agency | Branding Agency

4THE BENEFITS

THAT PEOPLE ENJOY WHEN DEALING WITH ME

Responsible. Others can rely on my thoughtful advice that is dignified, discreet and well-informed. I never miss an action point. And they won’t find me coming to a meeting unprepared. I rarely make an impassioned plea or over-the-top sales pitch. Instead, I carefully outline rational arguments for my ideas.

Trustworthy. I am watchful of the details. I carefully analyze situations before making decisions. Even in high-pressure environments, I don’t feel overwhelmed and always systematically approach problems to find the best solutions.

Efficient. I am able to find the most effective path toward a goal and efficiently work through the daily to-do lists.

At my highest value, I deliver:

SUBTLE SOLUTIONS

5

THE POSITIONINGI AM…

Observant.

Assured.

I am hyper-aware. I can notice in people’s behavior when something is up, spot obstacles that put projects at risk before everyone else notices it. Attentive and alert, I recognize subtle diversions from standard processes.

I don’t act impulsively. When I am fully prepared, I am confident in my ability to make the right decisions on behalf of the team. Thoughtful and steadfast, I rely on my experience and analytical skills to make the right decision.

Logical.When making decisions, I am always weighing pros and cons, watching and reviewing details carefully. When I share an idea or opinion, I always try to make a point and I persuade others by selectively culling my words and actions.

Nuanced.I bring a delicate touch to interactions. Before meeting a prospective client, I carefully do my own research. Modest and unpretentious, I build credibility with rational arguments.

Unruffled.I keep an even keel in the midst of project setbacks and tough challenges. When the whole team panics about a situation, I could prepare a carefully-worded instruction to the team.

6 THE CREDITSREASON TO BELIEVE

7 THE COMMUNICATIONHOW THEY KNOW ME

I have strong presence in social media, including Facebook, Twitter, Instagram and personal blog.I prefer speak through visuals. Therefore, Instagram and the personal blog are my favorite channels.

Personal Blog.

Instagram.

Twitter. @shaoxiaL | Instagram. @shaoxia.lin Blog. www.linshaoxia.com Linkedin. www.linkedin.com/in/shaoxialin

THE PERCEPTIONTHE ASSESSMENT OF WHAT I GET 8

How do I perceive myself

How am I perceived

I’ve always

become a valued

member of the team. I

always remain focused on goals

and I am stead fast in the face of major challenges. I'm very

reliable and trustworthy. But sometimes I need to

speak up myself and contribute my valuable opinions. I shouldn’t

wait to be asked. I don’t like to promote myself. But in some

situations, they said, I need to highlight what I have accomplished.

As I said, I didn’t like myself before. I always lack of confidence about myself. Therefore, I only share my views when I am fully prepared and confident. But I’ve already realized my drawbacks and started to improve my confidence. I’m confident of my logic, creativity and the appreciation of the beauty.

9THE TAGLINETHE BRAND POSITIONING STATEMENT

A stable and reliable partner who can overachieve with higher standards and deliver innovative problem solution

A stable and reliable partner who can

overachieve with higher standards and deliver

innovative problem solution