wordpress seo & optimisation

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WordPress SEO & Optimisation

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  • WordPress SEO & Optimisation Strategies

    A4UExpo London, October 2008

  • Joost de Valk

  • Open Source

    Apple

    WordPress SEO

    Geek

    TheologyIBMS

    BloggerSpeaker

    Marketeer

    Online marketeer

  • http://yoast.com

  • http://orangevalley.nl

  • Todays agenda1 WordPress & SEO2 Promoting Your Blog3 Getting more subscribers4 Conversation Optimization

    And maybe, some bonus tips.

  • WordPress & SEO

  • Essential Plugins

  • HeadSpace2

    http://urbangiraffe.com/plugins/headspace2/

    - Titles- Meta Keywords and Descriptions- More Tags- And SO much more.

  • Template tip #1Your title should look like this:

    Nothing more, nothing less. HeadSpace or any other SEO plugin will take care of the title.

  • Redirection

    http://urbangiraffe.com/plugins/redirection/

    Use it for all your redirection needs.

  • YARPP

    http://mitcho.com/code/yarpp/

    Yet Another Related Posts Plugin

    Related posts based on tags, categories,post content, etc.

  • SEO Friendly Images

    http://www.prelovac.com/vladimir/wordpress-plugins/seo-friendly-images

    Auto-magically optimise alt and title tags.

  • Clean Slugs

    Sign up for my mailing list and get it!

    Auto-magically optimise your post slugs.

  • RSS Footer

    http://yoast.com/wordpress/rss-footer/

    Take advantage of those scrapers!

  • Structure for SEO

  • Template tip #2Your blog title and subtitle should only be and on your front page! Everywhere else, and and is good enough.

    To do that, do something like this in your header.php:

    Yoast

    Yoast

  • Template tip #3

    Add a description to your categories:

  • Yoast Breadcrumbs

    http://yoast.com/wordpress/breadcrumbs/

    Let users and spiders find the way home!

    Roy Huiskes - Internal Linking16.30 - Platinum 7

  • http://yoast.com/wordpress/robots-meta/

    Robots Meta- Noindex, follow your archives, search pages, etc.- Authenticate with webmaster tools- Nofollow ancillary links- Etc. etc.

  • http://www.seoegghead.com/blog/seo/stop-seo-death-by-pagination-p118.htmlor http://wordpress.org/extend/plugins/wp-page-numbers/

    PaginationBecause a search engine cant skip pages.

  • More info on WP SEO?http://yoast.com/articles/wordpress-seo/

  • Promoting your blog

  • Because just praying wont work

  • So Join In The Conversation

  • Go where your readers go.

  • If you bait...

  • Use the good stuff.

  • Do Guest Posts.

  • Competing is more important than....

  • So now youve got visitors

  • Lets turn them into fans

  • Your Subscribe ButtonCant be BIG enough.

  • Offer e-mail too

  • Remind people. After each post.

  • Pick easy scores:- comment redirect

    (http://yoast.com/wordpress/comment-redirect/)

    - comment relish

  • Now weve got a conversation

  • Lets keep it going!

  • Heres 10 steps to improve the conversation on your blog

  • Step 1:Ask for comments.

  • Step 2: Thank people for commenting.

  • Step 3: get to know your readers.

  • Step 4: answer all questions, and respond to all feedback.

  • Step 5: Reward good remarks.

  • Step 6: keep people involved.

  • Step 7: dont distract them.

    Separate track- and pingbacks from comments:http://yoast.com/wordpress-theming-pushing-trackbacks-down/

  • Step 8:Fight spam, always.

  • Step 9: Keep It Stupid Simple (to comment)

  • Step 10:Measure, improve, and repeat

    Use Blog Metrics:http://yoast.com/wordpress/blog-metrics/

    Google AlertsTwitter Ego Searches

  • Are you a good Housekeeper?http://yoast.com/serious-blogging-questions/

  • 3 bonus tips!

  • Prevent fruitless searching

    Improve the WordPress search experience:http://yoast.com/wordpress-search/

  • Aim for speed

    Optimize your template:http://yoast.com/speed-up-and-clean-up-your-wordpress/

  • check themes before installing

    http://yoast.com/perfect-wordpress-theme/

  • Joost de Valkjoost@yoast.com

    http://yoast.comhttp://www.orangevalley.nl

    http://twitter.com/jdevalk

    Sign up to my WP mailing list!http://yoast.com/mailing-list/