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WordPress Al Popowski www.alkatdesign.com

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WordPress. Al Popowski. www.alkatdesign.com. Same Page. Not an Expert HTML- Front Page, Dreamweaver, WordPress My Opinion Relevant? Yes, No, Maybe, Sometimes Same Question – Different Answer There is No Right Answer. WordPress. Common Questions Design Themes Plugins Options Seo. - PowerPoint PPT Presentation

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WordPress

WordPress

Al Popowskiwww.alkatdesign.comSame PageNot an ExpertHTML- Front Page, Dreamweaver, WordPressMy OpinionRelevant? Yes, No, Maybe, SometimesSame Question Different AnswerThere is No Right Answer

WordPressCommon Questions DesignThemesPluginsOptionsSeo

RememberWhat Is True Today,May Not Be True Tomorrow,But May Be True Next Week!Themes Govern ActionsFree = WYSIWYG

Before DesignPurposeAudienceDesignColorsStyleFlowWeb Browsers

Web Site StylesPersonalInformationalE-CommerceCommunityClassified AdsGallery ChurchPlan Layout

Plan Pages

Coaching Tips For ClientsRemind them why they hired youBe on the same pageCommunication, CommunicationMake sure you have all the requirementsOverestimate then deliver earlyAnswer questionsKeep In Touch

Plain & Simple

DONT

Colors Text SizeLorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Sequim is the Gateway to the Olympic National Forest TheOlympic National Forest covers 633,000 acres, which blankets the foothills of theOlympic Mountains and surrounds much of the Olympic National Park. The Dungeness Trail and the Gray Wolf Trail start in Sequims backyard and are good day hikes. A page from the City Sequim SiteDesignColor & Size CriticalContent is KingSplash, Flash, & Marque, Pros and ConsPurpose of siteNavigationReaders Dont want to guess

PagesHomeAbout UsPrivacyContact UsLinks

Home PageContent Should Fit Your SiteFast LoadingLimited ContentCatch Your AttentionNavigation Home PagesInformation Home Pages

Dont Make The User ThinkWhy Am I HereWhy Should I Stay HereWhere Do I Want To GoHow Do I get ThereHow Do I Get BackWhy Did They Call It ThatIs That Clickable, Button Not TextKeep Coming BackChange Content oftenArticles and Information NewslettersContestsFree ItemsRSS Feeds

PagesMenus no more than 7Use Sub MenusInformation SpecificShort Lines No ParagraphsDont change Fonts, ColorsLarge FontPictures replace text

Speed It UpDon't use html image scalingUse smaller sized imagesChoose a better hostMake small pagesDon't use Flash moviesUse CSS instead of tablesCross Browser Testing

Promoting Website ImportantCustomers get Right InformationUpdatesDomain Name Reflects Your CompanyDomain Name Short As PossibleYour customers need to type your domain inLonger domains are harder to rememberRegister With Search Engines

AdvertiseBusiness CardsReturn Address LabelsEmail SignaturesLinksFriendsForums, Social MediaOrganizeAll files in one directoryAll Images in one directory404 PageCheck LinksAdd to CalendarCheck StatisticsWeb DesignerDont forget existing & former clientsKeep up with new thingsKnow who your customers areKnow where your customers areMarketing your business is importantSpring CleaningUpdate DataClean Out Old FilesRemove Unused PluginsCheck Links, Link CheckerBack It UpUpdate Plugins, Themes

How To Develop a Marketing Strategy

Describe your company's unique selling proposition"Melts in your mouth, not in your hand"Define your target marketWrite down the benefits of your products or servicesDefine your marketing methodsInternet marketing, direct marketing, or public relations?5 Mistakes Made in Marketing

Lack of Research and TestingImproper Focus and PositioningMarketing without a USP (unique selling proposition)"When your package absolutely, positively has to get there overnight"Failing to Capture Repeat CustomersLack of Focus on Potential Customer's Needs

ComplaintsIt takes too long to view/download pagesClicking links or text that do not workErrors from pages that use Java, Javascript, ActiveXNot compatible with all browsersSites too many graphics or useless graphicsAdvertising bannersSites that require me to register with themComplaintsNot being able to find the informationNot being able to find a page I know is out thereContent that is out of dateNot being able to return to a pageNot being able to determine where I amNot being able to visualize where I have beenNot being able to visualize where I can go

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