wordpress meetup brussels | wordpress, just another interface

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  • Hi WordPress Meetup Brussels

    Bas van der Lans, July 14th

  • 26%

  • Bas van der Lans Van Ons

    Van Ons, @delans

  • Sites, shops and other cool stuff.

    iBeacon Apps, Connections with f.e. Exact, Salesforce & AFAS.

  • Plaatje mooie site.Bas van der Lans, 9 maart 2016

  • Lanching rockets from a farm.

    Rijke weboplossingen zo duidelijk als een koe. Rich web solutions as clear as a cow.

  • 2 Cases with Rich Connections.

    WordPress, Just Another Interface

  • Plaatje lelijk blog.Bas van der Lans, 9 maart 2016

  • Plaatje mooie site.Bas van der Lans, 9 maart 2016

  • Tesla with WordPress as an Interface?

  • 2006 to 2013: Focus on Websites.

    BAU: Make them fast. SEO. Strong call-to-actions. Responsive as f*ck.

  • More and more tools Website with WordPress

    Administratie with Exact Online

    CRM with Salesforce

    Mailings with Mailchimp

    Business processes SAP of AFAS

  • Shift from promotional to business processes.From WordPress (of alternatives) to SAP, Exact Online,


  • Everything integrated. One holistic experience

    for everyone. Businesses, Departments, People, Tools.

  • From promotional to business processes

    Other targets

    Other people and business units involved

    In real life those departments are in total war.

  • The Perfect Wedding.Het mariage between WordPress, ERP- and CRM-


  • Two WordPress Cases with Connections

    The mariage between WordPress, ERP- and CRM-solutions.

  • Case 1: Dinalog Schiphol

    9.000 Logistic Superheroes Connected.

  • Assignment

    Platform for 9.000 users

    1 Fte for user management and Salesforce content manager

    11 content categories

  • Content Authorization

    Subscription to Events

    Users Profile info


  • Resultaat WordPress as interface for Salesforce

    No FTes for website management.

    No FTes for CRM management.

    Everybody in the organisatie is active as a Business Consultant (Sales was already in charge of CRM processes).

  • Quickstart WordPress & Salesforce?

    Find a customer with Salesforce

    Make a website with Gravity Forms

    Check out the plugin

  • Case 2: Van MokumBeautiful design brands in 3 WooCommerce shops,

    feeded from one Exact Online Instance!

  • Customers Orders



  • Customers Orders



  • Van Mokum

    Q2 2015: Store voor B2B orders in Nederland

    Q4 2015: Store voor B2B orders in Duitsland

    Q1 2016: Store voor B2C orders in Nederland

  • Products Stock

  • Workflow Products based on Classifications in Exact Online

    Stock positions from Exact Online

    Syncing Images between WooCommerce instances.

    Unlimited amount of shops, maande from one ERP instance. Platform independent.

  • Nowadays 60% of the orders are placed online.

    This saves 20 minuten per order. Time they can invest in acquisition and support in stead of time-consuming data-entry.

  • New sites launched in no-time.

    Saves 70% in costs per site.

  • Grow your Business by Connecting WordPress. Capitalize your dataset!Example: Brand Stores, leasen aan partners and

    suppliers. wijnwinkel.nl:


  • Learnings Grow in our business and business of our customers is in

    making perfect connections.

    Different tools used by different people.

    Working with Middleware makes you less dependent of platform and infrastructure quality.

    Keep-it-Simple: always try to make simplex connections. Triangles are killing.

  • From Promotion to Business Processes

    Webshops - f.e. white-label - filled from your ERP.

    Let your users keep CRM-data up-to-date.

    Let your users subscribe to events.

    Less FTes needed for data-entry.

    Keep Content up-to-date from business processes and workflows that are already there.

  • The Future of WordPress is Connected.

    Lets win the battle of the interface!

  • Lets win the battle of the interface!

    How to get 50% in 2030 and 100% in 2050?

  • Thanks! Lets connect?

    Van Ons, @delans bas@van-ons.nl


  • Slides? van-ons.nl/brussels

    Bas van der Lans, July 14th, 2016