wordcamp lisboa 2012 - marketing portugal - vasco marques
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Apresentação da comunidade Marketing Portugal no Wordcamp Lisboa 2012 www.vascomarques.netTRANSCRIPT
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Wordcamp Lisboa 2012#wclx12
Marketing Portugalwww.marketingportugal.pt
Vasco Marques
www.vascomarques.netFacebook.com/vascomarques.net
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Marketing Portugal em númerosvisitas em 2 anosvisualizações youtubefãs facebookgrupo linkedinseguidores twitterartigoseventoscolaboradores
200.000200.000
13.0006.2001.800+200
3024
Agência Financeira, TVI24, SIC Notícias, RTP…
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Site atual
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Comunidade
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Novo site
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Made - Responsive Review/Magazine
• Unique sidebar, comentários• Responsive, rápido e otimizado• Reviews, ratings (users)• Autores com bio, artigos relacionados• Destaques e muito personalizável• Menus e layout• Shortcodes, share panel float• 4 menus, 404 custom page.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Funcionalidades
• Newsletter automática (feedburner)• Manter utilizadores (relacionados, organizada)• Sistema de pontos• Diretório• Emprego e Networking• Fórum• Gestor de ideias• Conhecimento e comunidade.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Plugins gratuitos• BuddyPress, bbPress, cubepoints - comunidade• Events Manager - google calendar, maps,
widgets, utilizadores registados enviam eventos• Youtube channel gallery - widget• Download Monitor – organizar ficheiros• TubePress – canal youtube• Strx Magic Floating – Sidebar scroll• RSS Footer – links, HTML… (feedburner)• Nrelated flyout – sugere um artigo• Wp realtime sitemap – mapa do site.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Gratuitos aos milhões
• Contact Form 7 – formulário de contacto• Google Analytics - estatísticas• WordPress SEO by Yoast - SEO• Google XML Sitemaps – motores de pesquisa• Akismet – comentários spam• Gtranslate – PRO: SEF URLs• NextGEN Gallery – galeria de imagens• WP Super Cache – rapidez.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Integração com facebook
• Separador facebook através de WordPress• Separador facebook com site• WP Like Rewarder – like to download• Simple Facebook Connector – muitas opções• WP-FB AutoConnect (login, registo simples)
• Outras: facebook plugins, comentáriosbotões, stream,…
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Plugins pagos
• Popular Posts Bars – os mais vistos• Top Social Share Posts – os mais partilhados• Avia feedback box – gestor de ideias.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Outros aspetos
• Utilização de imagens atrativas• Organização, aumentar tempo permanência• Centrado nos interesses da comunidade• Reconhecimento de utilizadores mais ativos• category/marketing,marketing-pessoal,marketing-digital,marketing-interno…
• Widgets variam• Permalinks > Post name.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Dinâmica e conteúdos
• Imagens mais apelativas• É importante o que se faz e como se faz• Tags nos artigos• SEO: plugins, imagens, palavras, redirect, …• Formar os colaboradores.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Mobile
• App para colaboradores publicarem(criar categoria)
• Responsive• Wp Touch Pro.
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques
Próximos passos
• Beta• Feedback• Definir prioridades
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Wordcamp Lisboa 2012 | Marketing Portugal | Vasco Marques