Matthew Eleweke

CAS 110

WORD ASSOCIATION ASSIGNMENT

List 20 words an yard makes you think of, then indicate which one(s) inspired your ad and how. Place your

final print advertisement on the next page large and legible. Turn in as a pdf document.

FULL NAME:

LIST OF 20 WORDS YOU ASSOCIATE WITH THE WORD, “YARD.”

1. Grass

2. Ruler

3. Measurement

4. Unit

5. Flowers

6. Dirt

7. Lawnmower

8. Stick

9. Mulch

10. Trees

11. Sun

12. Water

13. Green

14. 3 feet

15. Birds

16. Butterfly

17. Shovel

18. Fertilizer

19. Maintenance

20. Weed-whacker

WHICH WORD(S) INSPIRED YOUR ADVERTISEMENT

A) Word(s): Measurement, unit, stick, and 3 feet.

B) Explain how it/they inspired your ad. What was your thought process?

My initial thought process was to associate a unit or measurement into the ad, because that is easy

to associate with money and donations. In the image are stairs made out of a bundle of yardsticks. A yard

is also another way of saying three feet, and in the image are 3 stairs that symbolizes that. Instead of taking

the grass is green approach of the word yard, I decided to use the number, unit, measurement approach of

the word, which I found to be easier to associate with money and donations. Based on one yard equaling

three feet, I came up with donation amounts of $120,000, $240,000 and $360,000, which symbolizes 12

inches, 24 inches, and 36 inches (1 foot, 2 feet, 3 feet).

PLACE YOUR FINAL ADVERTISEMENT HERE