AIRPORTS

AIRPORTS

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Woods BagotAviation Experience

As architects and designers, we are motivated to push the boundaries of what an airport can do for all its stakeholders and deliver an exceptional passenger experience that will drive the airports’ commercial success.Woods Bagot has spent the last three decades designing airport facilities across the globe. Over this time the real cost of air travel has fallen by 60% and the number of travellers has increased tenfold. By 2050 it has been estimated that 16 billion passengers will fly every year along with 400 million tonnes of freight. This rapid growth and the increasing importance of the industry to the global economy will bring significant challenges. Delivering the required infrastructure and meeting the needs of a passenger market that will expand and diversify in an extraordinary way will be top of the list.

Woods Bagot has significant experience and expertise in all aspects of airport design including: master planning and urban design, brief writing and stakeholder management, terminal planning, architecture, interior design, wayfinding, brand identity and research.

Finally, Woods Bagot operates as one Global Studio committed to working without boundaries. Our clients benefit from our international expertise that is always supported by a local team that understands the regional cultural context of each project.

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Woods Bagot’s integrated specialist capability

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Master Planning & Urban Design

Brief Writing & Stakeholder Management

Terminal Planning

Architecture

Interior Design

Wayfinding

Brand Identity

ResearchPhoto taken by JL and made available under an Attribution Non-Com

mercial-Share-Alike 2.0 License

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56 Global Aviation Projects

16 Woods Bagot Global Studios

San Francisco New York

London

San Francisco Intl. Airport (SFO)

Tom Bradley Intl. AirportLos Angeles (LAX)

Santos Dumont Airport

John F. KennedyIntl. Airport

Heathrow AirportGatwick Airport

Luton AirportBristol AirportCardiff Airport

Birmingham AirportLiverpool Airport

Dublin AirportBelfast City Airport

London Biggin-Hill AirportLondon Southend Airport

Southampton AirportCarlisle Airport

Newcastle AirportTeesside AirportBrussels Airport

Thessaloniki Airport

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Dubai

Singapore

PerthMelbourne

BrisbaneSydney

CanberraAdelaide

Abu DhabiDoha

ShanghaiBeijing

Hong Kong

Mauritius Airport

Bangkok AirportHo Chi Min City AirportBelitung Island AirportChangi AirportChristmas Island Airport

Malé Airport

Baku AirportKuwait AirportBahrain AirportKKIA Riyadh, Saudi ArabiaAbu Dhabi AirportDubai AirportSeeb Airport

ChengDu AirportQingdao Liuting Airport

Mactan Cebu Airport

Fiji Airport

Darwin Airport

Canberra AirportSydney AirportBrisbane AirportCoolangatta AirportCairns Airport

Auckland AirportChristchurch Airport

Hong Kong Airport

Adelaide AirportMelbourne Airport

Port Hedland AirportNewman AirportPerth Airport

Domodedovo Airport

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BE OUR GUEST

Woods Bagot Project: The Stables Club, Sydney

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A memorable guest experience with an authentic ‘sense of place’

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Curating the Guest Experience:The Choreography of SellingBy Frank Alvarez, James Berry and Matt Findlay of Woods Bagot

“Our design approach is redefining the relationship of airports to the people who use and work in them, and to the towns and cities which they serve.”

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The repositioning of airports from being anonymous international hubs to demonstrably defining a clear ‘sense of place.’

Increasingly, airports want to communicate a strong image of regional identity to users which is reflected not only in the overall look and feel and the architecture, but also in the sort of products and services which can be purchased in the retail and F&B areas.

The growing influence of global providers of shopping centres helping to shape the way in which the retail offer at airports is designed, to maximise opportunities for passengers to use their pre-boarding time for shopping and dining.

Companies have been partnering with airport operators for some time to improve the retail offer

The number of people travelling by air will double to over 12 billion by the 2030s, all of whom begin and end their travels at airports. To meet this enormous demand, airport design has been undergoing a fundamental overhaul. This is taking place both in terms of the delivery of new terminals and the upgrading of existing buildings and infrastructure.

Our own approach as architects is redefining the relationship of airports to the people who use and work in them, and to the towns and cities which they serve.

From our experience, the following trends will shape the airports of tomorrow:

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Woods Bagot Project: Qantas First Class Lounge, Sydney, Collaboration with Marc Newson

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The emergence of a wider choice of landside facilities—not only retail but other alternative revenue drivers.

Other alternative revenue drivers such as golf courses (e.g. the SkyCity Nine Eagles course at Hong Kong International Airport) or combined shopping, business and recreation centres (e.g. the Munich Airport Center), are responding to the growth of populations living in close proximity to airports who increasingly regard these well-connected transport hubs as upmarket extensions of their local high street offers. Schiphol in The Netherlands was one

The implementation of new technologies (especially via mobile devices), which contribute to the creation of a particular consumer experience and enhance a shopper’s choice in, and control over the retail offer.

An example of this implementation of new technology is the introduction of hundreds of ipads at Delta terminals in US airports which assist travellers with placing their F&B orders. In addition, smart technology which recognises the presence of

at particular airports in return for a larger share of the investment potential that long-term growth in passenger numbers is likely to yield. This is an arrangement that will continue to evolve over the next decade.

of the first airports to exploit this opportunity and the planned Project Jewel at Changi in Singapore will take this to another level providing a new ‘retail theme park’ in an extended Terminal 1 building, partly to serve the significant numbers of transfer passengers but also to provide a new retail experience for Singaporeans arriving by train from the city.

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passengers within airport terminals—usually synched to their personal mobile devices—is already fundamentally changing our approach to the design of the next generation of airports. In a growing number of markets, passengers will be allocated unique digital identities, significantly reducing the number of stages required in the boarding process.

This will allow airport operators to focus on providing expanded landside retail facilities which maximise the potential for passengers, airport staff and visitors to shop in a way that is not feasible in the configuration of most existing terminal buildings. This reconfiguration could help to draw in more ‘local’ shoppers—people living within 10-15 kilometres of an airport—who increasingly regard it as an extension of their local retail environment.

Woods Bagot Project: Qantas Pacific British Airways Business Lounge (LAX)

In recent years, the airport offer has moved away from a more generic—even ‘global’—shopping experience towards balancing efficient operations and creating an ‘authentic’ retail experience—or one which reflects the experience of a shopping environment in a location close to the airport. Global brands are less in evidence, replaced with local providers and products.

Underpinning these developments are strong forecasts for increases in passenger numbers in the future. Annual growth in global aviation passenger volume is projected at 4.1 per cent over the next two decades, according to the Airports Council International’s 2013 ACI Traffic Forecast Report. This creates a clear opportunity to drive more income from airport retail. But to do this, airports must focus on creating the right ‘mood’ and a mindset for ‘guests’—rather than passengers—to want to shop. Our experience suggests that a satisfied airline passenger is

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someone who is given the opportunity to shop in comfort and style at the airport, rather than someone pressurised into spending money on a limited product range in an uninspiring environment. Another trend we may start to see emerging is the development of partnerships between airline alliances and operators of large retail facilities in terminal buildings.

Under the existing model, the link between a retail offer and an airline is generally made only during flight time. However, the opportunity exists to reassess how this model could shift towards an integrated delivery approach in airport terminal areas and how this would impact on the sort of products offered inside the aircraft. Analysis undertaken by the airport market research firm DKMA supports this.

The typical high street shopping experience should be the driver for new airport retail design; an approach that offers shoppers a sense of being in a unique space with its own identity and sense of place. Creating this can be achieved through careful and thoughtful design. Our experience at Woods Bagot suggests that airport terminal design needs to focus on three central components: Catering to the ‘guest experience’; developing a sense of ‘city pride and identity’ around an airport’s retail and dining offer; and encouraging a memorable transit for passengers. If the retail offer is well designed and

integrated with the rest of the airport design from the outset, it can have a huge impact on the ability of retailers at airports to engage passengers and keep them focused on the shopping experience for longer. It also puts them in a far stronger position to optimise the use of new consumer technologies which are increasingly shaping shoppers’ buying decisions.

“Successful airport retail in the future will offer shoppers a sense of being in a unique space with its own identity and sense of place.”

Woods Bagot Project: DFS Concessions (JFK Airport)

Woods Bagot Retail Project: Ginger & Smart, Sydney

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Qantas First Lounge*Sydney, Australia

*Collaboration with Marc Newson

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Qantas Cathay Pacific British Airways Business LoungeLos Angeles International Airport, Los Angeles, CA

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Qantas Cathay Pacific British Airways Business LoungeLos Angeles International Airport, Los Angeles, CA

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Qantas Business LoungeCanberra, Australia

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Perth Airport Virgin Domestic Pier

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AT A HUMAN SCALE

Photo taken by Pweil and m

ade available under an Attribution Non-Comm

ercial 2.0 License

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We need to radically re-think how airport terminals are designed. Technology is changing how we use the space and the mega airports have become dysfunctional environments devoid of human scale.

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Right-Sizing the Airport TerminalBy Richard Spencer and Matthew Lynch of Woods Bagot

“The design of new airports will respond better in the future to the commercial pressure of making every space pay for itself as well as the changes brought about by new technologies...”

The design of new airport terminals is changing and they will look increasingly different in the future, according to James Berry, Global Director of Transport at Woods Bagot.

Trend: The Drive for a New Model

Citing new research conducted by the studio’s aviation specialists, Berry says that “the design of new airports will respond better in the future to the commercial pressure of making every space pay for itself as well as to the changes brought about by new technologies and processes.” Existing terminals will also be under pressure to reconfigure to respond to these drivers.

For example, technology-driven processes have dramatically affected the check-in process, and yet the spaces that are allocated to this process often does not reflect the gains that have been made in efficiency.

“The trick,” says Berry, “is to redesign the check-in and bag-drop areas to better reflect how they are being operated and to liberate space for functions that better drive revenues.” This means an adjustment of spatial priorities to recognise the greater space demands of the security screening process and the increased importance of the airside retail and food and beverage offerings.

“Check-in halls in particular are often over-scaled—a legacy inherited from a time when checking in was the key moment in gaining ‘permission to fly’,” says Richard Spencer, Design Director for aviation projects at Woods Bagot. “Staffed counters and customer service desks at the airport were the only mechanism available to passengers to do this.”

“Since then,” says Spencer “the passenger experience has been transformed—many travellers now arrive at the airport already checked-in and they prioritise getting through the

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stressful experience of security screening over shopping and eating landside.” This discrepancy between size and utilisation often results in underutilisation in some areas and overcrowding in others—both of which represent a significant overhead cost for airport owners and tenants through lack of efficiency and negative impact to the passenger experience.

Innovation 1: Re-zone the Halls

Fortunately, the cost burdens associated with space misallocation and underutilisation can be stayed.

“We’ve observed a compaction of the check-in hall as passengers purchase tickets remotely and check-in off-site, as airlines share service spaces and as self-service bag-drop becomes the norm,” says Spencer. “We then see, where possible, the repositioning of the landside/airside boundary enabling the reallocation of space to retailers and concessionaires beyond the security point.”

“Airports that right-size their departure facilities will benefit from an increase in operational efficiency,” says Spencer.

Innovation 2: Reimagine the Airside

So how does this theme of increased revenue from the space provided airside combine with greater passenger comfort?“The task is to minimise single-purpose space that is not continuously occupied,” says Spencer, “and one of the worst culprits for this is the traditional gate hold room.”

Why?

Because passengers in a hold room are effectively lost to the commercial opportunities in the departures area and hold rooms are often not continuously occupied.

“Aggregation of space is the key,” says Spencer. “Combining seating areas and concessions into comfortable integrated spaces with good sightlines to multiple boarding points can create real synergies between spatial efficiency, passenger comfort and enhanced revenue.”

The shape of typical concourses—be they piers or satellites —needs to change to achieve this. For example, detailed analysis of passenger behaviour, the boarding process and prospective flight schedules undertaken by Woods Bagot for a project at Perth Airport (IATA:PER) is expected to achieve area savings of up to 30% compared to a traditional concourse layout while still achieving the optimum level of service during busy periods (as specified by the IATA).

A final word from Berry: “The trick for all these areas is balancing the diverse needs of travellers, the airlines and the airport—we need to accommodate the exacting frequent flyers who want the most seamless route to their aircraft, and we need to satisfy passengers that expect the full-service experience of a grand departure and a warm welcome. And all passengers expect a memorable experience where orientation is intuitive, and where queues are infrequent and brief.”

“Aggregation of space is key, combining seating areas and concessions into comfortable integrated spaces with good sightlines to multiple boarding points can create real synergies between spatial efficiency, passenger comfort and enhanced revenue.”

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Perth Airport Virgin Domestic Pier

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Perth Airport International Departures Expansion

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Perth Airport Forecourt

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Wynyard WalkSydney

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Terminal 5 KKIARiyadh, Saudi Arabia

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Nadi AirportFiji

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Heydar Aliyev International AirportBaku, Azerbaijan

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San Francisco International Airport

T1 New Boarding Area B By Carsten Voecker, DirectorWoods Bagot San Francisco Studio

“We drew on our strength in the aviation, hospitality and retail sectors to create a transformational journey for the traveller and rejuvenate one of the great North American airports.”

Recently appointed to design the new Terminal 1 Boarding Area B at the San Francisco International Airport, Woods Bagot partnered with HKS and Design Builders, Austin Commercial and Webcor Builders, to develop a design proposal as part of a competition. The design concept, Air Pavilion, is characterized by the building’s transparency and the ease of flow of travellers with intuitive wayfinding carefully crafted into the interior architecture. From curbside to airside, continuity of expression and experience is ubiquitous in the design.

We achieved this by freeing space, floor area and volume, along with technology to liberate the guest journey. Continuity of experience, use of the vertical, high-tech high-touch and sense of place formed the underlying principles of the concept.

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Perth International AirportMaster Plan

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China Southern Airlines Airport CityGuangzhou, China

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China Southern Airlines Airport CityGuangzhou, China

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Beijing – 10:45 AM

Perth – 10:45 AM

Brisbane – 12:45 PM

San Francisco – 6:45 PM

Melbourne – 1:45 PM

New York – 9:45 PM

Sydney – 1:45 PM

Hong Kong – 10:45 AM

Dubai – 6:45 AM

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Sydney – 1:45 PM“Woods Bagot ensured our project was globally benchmarked by mobilising the best people, research and ideas to collaborate with us and deliver an outstanding result.”

© Woods Bagot 2015

Photo Credits

Front Cover Photo: “Falling with Style”© 2014 By Hardi Saptura and made available under an Attribution Non-Commercial 2.0 License(creativecommons.org/licenses/by-nc/2.0)

Photo on Page 3: “Globe in Hands”© 2008 By J L and made available under an Attribution Non-Commercial-Share-Alike 2.0 License(creativecommons.org/licenses/by-nc-sa/2.0)

Photo on Page 20-21: “James Turrell Skyspace: “Air Apparent” ASU Campus, Tempe AZ”© 2012 By Pweil and made available under anAttribution Non-Commercial 2.0 License(creativecommons.org/licenses/by-nc/2.0)

Contact

James BerryGlobal Aviation DirectorWoods BagotMobile: +61 420 948 050Mobile: +44 780 290 8614james.berry@woodsbagot.com

Carsten VoeckerDirectorWoods BagotPhone: +1 415 277 3012Mobile: +1 415 971 1427carsten.voecker@woodsbagot.com

Cover photo taken by Hardi Saputra and made available under an Attribution Non-Com

mercial 2.0 LicenseFORM PATTERN LIGHT