women in wine nov 2014 2
TRANSCRIPT
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Social media & mobile - it’s a whole new world!
@mikeratcliffe
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OK. So, what’s new?
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Mobile is eating the world!
Andreessen Horowitz
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There is no point in drawing a distinction between the future of technology and the future of mobile. They are the same. In other words, technology is now outgrowing the tech industry.
Andreessen Horowitz
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Another 1 billion people will come online in the next 5 years – all on smartphone
1995 2000 2014 20200
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People online
Smartphones
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In Africa and Asia, mobile usage is already 37% of total web usage.
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But, 70% of mobile phone users do not have a smartphone.
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Storage costs fell 99.8% and bandwidth costs dropped 98.4% from 1999 – 2014.
John Hagel, Deloitte
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What about the next generation?
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How do your kids communicate?
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How important is mobile for business?
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The US still controls #1-4 Google, Microsoft, Facebook, Yahoo and Wikipedia. China now owns #6-9 including
Alibaba, Baidu, Tencent, Sohu up from just one site in 2013.
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So, what are you doing about it?
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The basics:
• Do you have a website?• Does it work on your mobile?• Are you migrating to digital?• Do you have a social media strategy?• Is someone dedicated to managing it?
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Case study #1
How can social media be useful to you?
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Case study #1
How can social media be useful to you?
• Social media is perfectly Darwinian.• Use social media as your personal filter.• Always know things first.• Eventually it will replace a newspaper.
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Mike & Colleen’s rules of engagement
• Be real• Your message should reflect your brand• Even better, reflect your personality• Social media is marketing, not sales• Engage & communicate• Don’t always be perfect• Bring some humour!
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Case study #2
Track your progress!
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Social media marketing is cheaper, but that doesn’t make it easier. To be successful social media requires strong
leadership, deep engagement and constant application.
Mike Ratcliffe
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Case study #3
The Cape Wine Auction 2015
www.thecapewineauction.com www.facebook.com/thecapewineauction
www.twitter.com/capewineauctionwww.google.com/+thecapewineauction
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South Africa is geographically isolated, but we have never had such broad reach.
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Case study #4
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Case study #4
Are you staying in touch!
@Women_Wine_Ex@Daniel_Lyngrove @daisy_knowles @vilafonte
@pia_harris @winefairycc @Nbarnardwine @laurencohen @jeanritine @CorneaCSI @delaille7
@loveswine100 @Monde_Kub @georgieprout @kristinbasson @heatlie @Mayanvino @snieta @lasnyman1983
@FridayPhilosphy @pieraNA @jamiewyn @vineheart @rookiewino @normat @winesalittle @mikeratcliffe
@warwickwine
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Thank You
Follow my mom @NormRatPlease support @CapeWineAuction