wolfgang essentials 2017 - creating an audience strategy with google analytics
TRANSCRIPT
Audiences
List of cookies collected in Google Analytics that
represents groups of users who have been to
your website & you want to re-engage with
Shops regularly from your website (weekly, monthly)
Spends more than the average user
…or maybe both?
On every transaction
Every time they visited the website
“Thanks For Being A Loyal Customer”
€150+
€350+