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WMP-CFM-IIIIM-Lucknow(Noida Campus)

Chandrabala Modi Academy:Case Analysis

Submitted to : Prof Neerja Pande

Submitted By :

Arvind Pandey WMP5013

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TRANSMITAL MEMO

TO: Mr. S.K. Bhattacharya, Principal, Chandrabala Modi Academy

FROM: Arvind Pandey

DATE: 20 th March 1995

SUBJECT: 'Crossing the Narmada: Action-Plan.

The purpose of this report is to help in making decision about organizing 'Crossingthe Narmada' event by the students of Chandrabala Modi Academy school as partof a campaign against drug use.

The benefits associated with the event as well as risks & mitigation have beenanalyzed through this report. An action plan has been chalked out in this report.

All the precautions & required homework for successful event has been planned inthis report.

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Executive Summary

As the society is suffering from growing drug use in smaller towns and there are possibilities of school children getting hit by the malaise. So theres a need of anevent that would bring about awareness in the school community on drug abuse.

The idea of organizing 'Crossing the Narmada' event is quite innovative &involving. If executed carefully it will certainly succeed in building awarenessagainst drug use, inculcating the spirit of adventure among the students, creating asense of camaraderie among the staff, bonding the parents with the school, thestudents with the teachers and creating good will for the school.

But there are some risks associated with it & we must have to visualize all the risks& plan carefully to mitigate this. We must plan the whole event in advance toavoid any miss happening.

Further a chunk of contingency plans is needed in case any unfortunate thinghappens.

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Contents

Situational Analysis ....................................................................................................................................... 5

Crossing the Narmada::Benefits .................................................................................................................... 6

Risks & Mitigations ........................................................................................................................................ 6

Action Plan .................................................................................................................................................... 7

Conclusion: .................................................................................................................................................... 8

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Situational Analysis

As the society is suffering from growing drug use in smaller towns and there are possibilities of school children getting hit by the malaise. So theres a need of of anevent that would bring about awareness in the school community on drug abuse.

As suggested by Mr. Srivastava, Deputy Superintendent of Police, and Mr.Srivatsan, President of the local Rotary Club that the school should do somethingto build awareness about the harmful effects of drug use, and that there should be acampaign against the use of drugs.

Organizing 'Crossing the Narmada' event is an important opportunity to build theimage of the school besides educating the children against the use of drugs.

The school had not organized an event like this before. There was the possibility of students getting hurt or even losing their lives, owing to inadequate preparation or last minute loss of confidence. Implementation of the decision involved convincingthe staff, students and parents, coaching the children to build stamina, co-ordination with the police, making arrangements for adverse contingencies, if any.

He was aware of the difficulty he would face in convincing the parents of the participating students. He was not sure how the management of the school wouldreact to his initiative.

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Crossing the Narmada::Benefits

It will certainly succeed in building awareness against drug use, inculcating the

spirit of adventure among the students, creating a sense of camaraderie among thestaff, bonding the parents with the school, the students with the teachers andcreating good will for the school. It could demonstrate the meaning of commitment, stretching ones abilities and pursuing dreams beyond the books. Itwill send a message to the parents that their children were capable of larger achievements and that they were undermining their potential. The event would beinnovative and involving. It would involve the community, the students, and thestaff passionately. This could have other spin off benefits like building a teamculture, inculcation of achievement orientation, and nurturing a favorable attitudein the neighborhood towards a new school.

Risks & Mitigations

There are some risks associated with it & we must have to visualize all the risks & plan carefully to mitigate this.

Theres a chance of stampede or mischief by outsiders so to avoid that police& local administration should be informed about the event and request themto arrange for proper security.

The college administration should see the Narmada bank & its flow. Theremight be a lot of differences between swimming in pool & in river. The risk factor is high so college administration should seek the support from thelocal fishermen community in arranging for safety boats and supportequipment like safety rings.

A mock drill with all safety precautions at bank of river is suggested. Identifying able swimmers and requesting them to be around to handle the

emergencies, if any. Taking care of any negative publicity or generation of fear psychosis among

the participants, staff, and the parents. Rains pose a major threat to the event. If river overflows then it might get

too risky to have such an activity. College administration should keepanother site ready where pooja and some other sports activities can beconducted.

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Action Plan

The students who would swim across would be identified well in advanceand trained for at least six weeks in the company swimming pool, to whichthe school had access. Their parents would be informed and requested to co-operate with the school.

The teachers would be requested to provide full co-operation to make theevent a grand success. Co-operation from the staff was needed for liasioning

with the parents, keeping the students motivated, making the administrativearrangements for security of the swimmers and keeping the crowd under control.

Keeping the media informed about the event. The purpose behind the eventneeded to be publicized in advance to build the tempo.

Organizing coaching camp to identify the swimmers and making themcompetent. This needed practice sessions for more than two hours everyday.

Local media would be invited to cover the event and build further publicity. Getting the all requisite logistics ready like banners, pooja material life-

guards, boats etc. On a scheduled day the entire school, along with the parents, would go to the

bank of river Narmada. En-route they would display banners and shoutslogans against drug use. On the bank they would perform pooja and seek the blessings of the river Goddess.

About thirty students would jump into the river and swim over to the other side.

Using the slogan - Down with Drugs. Join hands to fight against thismenace.

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Conclusion:

Although the college has no prior experience in organizing this type of event, The planned & careful execution of the event 'Crossing the Narmada will certainlygoing to help college as well as society.

It will help college by building awareness against drug use, inculcating the spirit of adventure among the students, creating a sense of camaraderie among the staff,

bonding the parents with the school, the students with the teachers and creatinggood will for the school. It could demonstrate the meaning of commitment,stretching ones abilities and pursuing dreams beyond the books. It will send amessage to the parents that their children were capable of larger achievements andthat they were undermining their potential.

But since a lot of risks involved, a very cautious approach is required. Follow allthe safety precaution, Do proper homework, Run a Mock-Drill & then rock withthe idea 'Crossing the Narmada.