wizards team retail and in market playoff recap. champs front of store wizards presentation –wall,...

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Wizards Team Retail and In Market Playoff Recap

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Page 1: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Wizards Team Retail and In

Market Playoff Recap

Page 2: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Champs

• Front of store Wizards presentation– Wall, Beal, Pierce N&N– Monumental tee– Playoffs #dcRising tee

• Overall NBA Wizards apparel performing well– Wall blue Swingman #1

NBA apparel seller• NBA headwear selling well

– #1 Bulls– #2 Wizards (secondary

logo)– #3 Cavs

Page 3: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Dick’s Sporting Goods (NBA)

• Carrying all DC area professional sports teams plus college (Virginia Tech) – Apparel– Headwear– Novelty

• Carrying Wizards apparel and headwear• 2 All-Star Swingman jerseys (full price –

Wall and LBJ)• Carrying Bulls headwear (1 SKU)

Page 4: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Dick’s Sporting Goods (Nationals)

Page 5: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Dick’s Sporting Goods (Redskins/Capitals)

Page 6: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Dick’s Sporting Goods (MLS/Virginia Tech)

Page 7: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Foot Locker

• Little to no NBA presence in apparel• Limited NBA SKUs in socks and headwear

– Bulls, Bullets, Wizards• House of Hoops

– Wall art and product featuring NBA/Nike athletes (Durant, LeBron, Kobe, Kyrie)

Page 8: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Forever 21

• Little NBA presence in store• NBA product consists of a mix of women’s hoodies, tanks and shorts and is retailing at full

price in the following teams– Cavs– Clippers– Celtics– Knicks– Lakers

Page 9: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Game Stop

• NBA 2K15 marked down from $59.99 to $39.99

• Per store manager: NBA2K sales have slowed significantly

Page 10: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Kids Foot Locker

• No NBA team apparel– Carrying player

identified product and footwear

• Footprints and NBA Pro Zone floor graphics are still down and in good condition

Page 11: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

LIDS

• Overall NBA product is selling well• #1 selling team is Wizards (secondary logo and

HWC) followed by (#2 ) Nets and (#3) Bulls• NBA branded and player sublimated socks are

selling at a good clip (FBF)

Page 12: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Life In DC

• 1 location – Pentagon City Mall in Arlington, VA

• Several NBA SKUs including:– Draft caps– Wall N&N tees and

jerseys• Per store manager:

“Overall Wizards product is selling very well and has been consistently performing over the last few years – Can’t keep Wizards

product in stock since the start of the Playoffs

• Competitive product– Redskins, Capitals and

Nationals hoodies, hats and tees

Page 13: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Modell’s (Wizards)

• Extensive assortment of Wizards, Nationals and Capitals product– Jerseys– N&N tees– Novelty– Headwear– Women’s

• NBA Panini product at the cash wrap

Page 14: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Modell’s con’t (Nationals/Capitals)

Page 15: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Old Navy

• Only carrying MLB tees in boys and men’s– Yankees– Nationals– Red Socks

• No Wizards product at all• Selection of Marvel boys tees

Page 16: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Sports Authority

• Large selection of Wizards product – front of store placement– Apparel– Headwear

• Per store manager non-Playoff product selling better than #dcRising product

Page 17: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Sports Authority (Nationals/Capitals/Orioles)

Page 18: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Target Fan Central

• Carrying a mix of MLB, NBA, NHL and NFL product

• Mix of men’s, women’s, infant/toddler apparel, novelty and headwear

• Selection of novelty product and games

• Selection of Spalding balls in Sporting Goods section

Page 19: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Walmart

• No Wizards apparel in men’s, boys or produce

• No Nationals or Capitals product

• Carrying several SKUs of Avengers licensed tees

Page 20: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Wizards Team Store

Page 21: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Wizards Team Store (con’t)

Page 22: Wizards Team Retail and In Market Playoff Recap. Champs Front of store Wizards presentation –Wall, Beal, Pierce N&N –Monumental tee –Playoffs #dcRising

Wizards VIP suite level and arena kiosk