with the success of its electronics business, samsung could have been recognized globally as an...
TRANSCRIPT
SamsungHospitality TV
November 2014
Franjo Kozole, Display PM
Enterprise Business Team
SamsungIntroduction
Enterprise Business Team
Corporate Citizenship
286,000+ Employees Operate in
220 Locations 2013 Revenue
￦ 229 bn
Global
8th Brand
Most Products
Ranked 1st in the
Markets
No.2R&D
Investment and Patent
Holder
Samsung Electronics Company (SEC)
Samsung Introduction
With the success of its electronics business, Samsung could have been recognized globally as an industry leader
Enterprise Business Team
Sam
sun
g’s M
arket Sh
ares by P
rod
uct
Mobile Phone Total
1
TVs
1
Refridgerators
1
Smartphones
1
LFD Monitors
1
SSD (Solid State Drive)
1
SEC’s Business Capabilities: Market Leadership
Samsung Introduction
SEC strives to lead the global market with cutting-edge technologies and exceptional products
※Source: Samsung Sustainability Report 2013
Enterprise Business Team
Advantagesof H-TV
Enterprise Business Team
Why Hotel TV?Advantages of H-TV
Then, Why Should Hotels Buy H-TV
though it’s 10~17% more expensive than C-TV?
Enterprise Business Team
Main Features Hospitality Display Consumer TV
Hotel Logo Display & Welcome Message O X
270˚ Swivel O X
Anti-theft Battery Cover & Mount Kit O X
Non-Flammable O X
Security Mode O X
Healthcare O X
Multi-code Remote Control O X
Variable Speaker-Out O X
Headphone-ID O X
Remote Jack Pack Compatibility O X
Software Clock & Clock Back-Up O X
Advantage 1: Advanced Hospitality Features
Advantages of H-TV
H-TV has various useful features designed for hotels
Enterprise Business Team
■ Welcome Message■ Logo Display
― Video Clip
― Hotel Logo
Only Broadcasting
VS.
Advantages of H-TV
TV contents can be easily created and managed Hotel Logo Display& Welcome Message
Consumer TV
Hospitality TV
Advantage 1: Advanced Hospitality Features
Welcome to Hotel Shilla
― Only texts can be shown
HC890VHC890HC770HC690HC670HC470HC460
Except Brazil/Argentina HC450
Enterprise Business Team
Advantages of H-TV
Stand swivel function provides perfect viewing experience
Hospitality TV
MAX 20˚
VS.
Consumer TV
20˚/60˚/90˚ Swivel Support
270˚ Swivel
Advantage 1: Advanced Hospitality Features
HC890VHC890HC770HC690HC670HC470HC460
Enterprise Business Team
Holes for screws locking stand and table
Advantages of H-TV
Anti-theft functions keep hotel’s assets safe
■ Mount Kit■ Remote Controllerwith Security Screw
Hospitality TV
ANTI-THEFT
Anti-TheftBattery Cover & Mount Kit
Advantage 1: Advanced Hospitality Features
― Can be loosened only with special screw drivers
HC890VHC890HC770HC690HC670HC470HC460
Except Brazil/Argentina/Europe HC673
※ Provided with Swivel Stand (N/A: all models / Other regions: 40”↑)
Enterprise Business Team
Advantages of H-TV
H-TV is safe from being on fire( C-TVs sold in Europe and North America are non-flammable )※
FLAMMABLE
NONFLAMMABLE
Consumer TV
Hospitality TV
SAFE
VS.
Non-Flammable
Advantage 1: Advanced Hospitality Features
HC890VHC890HC770HC690HC670HC470HC460
Enterprise Business Team
2012 2013 2014 (Exp.)0%
20%
40%
60%
80%
100%
41%48% 51%
H-TV C-TV ※ Source: IHS Q1 2014
Transition Trend (from C-TV to H-TV)Advantages of H-TV
More and more hotels are purchasing H-TV instead of C-TV
《 % of C-TV and H-TV Sold to Hotels (WW) 》
Enterprise Business Team
Why SamsungHospitality TV?
Enterprise Business Team
1st
for 8 consecutive years
(MS 33% in 2014 1Q)
1st
for 5 consecutive years
(MS 29% in 2014 1Q)
1st
for 5 consecutive years
(MS 34% in 2014 1Q)
(Source: Gfk) (Source: Display Search) (Source: IHS)
Market Proves: No.1 in Various Display Markets
Why Samsung Hospitality TV?
Samsung is No.1 in display markets (C-TV, LFD, and H-TV)
C-TV LFD H-TV
Enterprise Business Team
’12 ‘13
4%↑1,711 1,779
‘12 ‘13
17%↑
540
633
15 / 52
※ Source: IHS Q2 2014
(K unit)
Market Proves: Samsung Excels in H-TV Market
Why Samsung Hospitality TV?
Samsung is leading the growth of the H-TV market
MarketSamsung
Enterprise Business Team
2012 2013 2014 Q1
30.2%33.0% 33.7%
23.4%24.8%
27.3%
9.7%8.0% 7.4%
※Source: IHS Q2 2014
NO.
1
Market Proves: No.1 H-TV Maker
Why Samsung Hospitality TV?
Samsung has been always No.1 in the H-TV market
《 Hospitality TV World Wide Market M/S 》
Enterprise Business Team
Reliability Familiarity Design• Most well-known TV brand • Luxurious design for hotels• The most robust TV
Reasons to BuyWhy Samsung Hospitality TV?
Samsung H-TV has three main strengths: reliability, familiarity, and design
Enterprise Business Team
Reasons to Buy 1: Reliability
Why Samsung Hospitality TV?
Samsung TVs must pass 164 QA tests and 52 safety tests
Temperature Endurance TestFrom -30 to 60℃ ℃
The Most Robust TV
Drop Test4 steps of 25~100cm drop tests
37dB
40dBGlobal Standard
Samsung Standard
EMI TestApply EMI test standard
stricter than the global one
(FCC and CISPRO standard)
《 EMI Test 》
※ EMI: Electronic Magnetic Interference. It is an unwanted signal affecting circuits and preventing them from working in the way that was intended. In general methods are sought to reduce the level of the interference.
Enterprise Business Team
Reasons to Buy 2: Familiarity
Why Samsung Hospitality TV?
Guests are prone to feel more satisfied seeing a Samsung H-TV in their ho-tel roomMost Well-known TV Brand
The Most Popular TV in the WorldGlobal M/S 33%
(2014 Q1)
High Expectations for the TVRoughly two out of three guests expect
the same or better technology of TV
than they have at home
※ Source: IPSOS survey
31% 31%33%
16%19% 19%
Samsung
LG
2012 2013 2014 Q1
75%
60%
TV of the same technologyas they have at home
TV of the Better technologythan they have at home
《 Guests Expectations for the TV in the Hotel 》
《 C-TV M/S WW 》
Enterprise Business Team
Reasons to Buy 3: Design
Why Samsung Hospitality TV?
Luxurious Design for Hotels
The ONE and ONLY
CURVED H-TV
in the World
Samsung H-TV itself is an excellent ornament
The TV that’s
Changing Hospitality
The TV that Enhances
the Elegance of
Hotel Rooms
Enterprise Business Team
Only Samsung 1: Home MenuWhy Samsung Hospitality TV?
Home Menu is a free information page for Standalone H-TVs withouthospitality solutions, which is provided only by Samsung
Home Menu
1 Welcome Message *
2 Hotel Info *
5 Function Icons *
4 Live Channel on PIG Screen
3 Date & Time Info
NO OTHER BRANDS provide specialized info page for standalone H-TVs
Enterprise Business Team
Only Samsung 2: Curved Smart H-TV Why Samsung Hospitality TV?
Samsung has the Only Curved Smart H-TV which provides the best viewing experience to hotel guests
Perceived screen is larger than the actual screen
AB
C
Distance : A=B=C
Viewing distance is the same across the whole screen
Metal FinishFull-HD
Arch Stand Logo Lighting
NO OTHER BRANDS have Curved Smart H-TV for Luxury HotelsCurved Screen
Enterprise Business Team
Solutions
Enterprise Business Team
What does H-TV market really want?
Enterprise Business Team
“I need a UI different from other hotels”
Market Analysis: Needs
2014 Samsung Hospitality TV―Solutions
Hotels want to have their own unique UI, which Live Channel system can-not provides
Enterprise Business Team
SINC (IPTV)
REACH (Coax)
Hotel Home Menu
Partner Solution (IPTV)(H.Browser)
Samsung Proposal
Market Analysis: Expectation
2014 Samsung Hospitality TV―Solutions
★★
★
★★★
★★★★
★★★★★
PAST PRESENT
Set-Top-BoxSolution
FUTURE
Set-Top-BoxSolution
Live Channel
Set-Top-BoxSolution
Live Channel
Simple solutions such as Samsung SINC and REACH are perfect ways to meet hotels’ needs
Live Channel
SimpleSolution
※ Set-Top- Box Solution: Hotel Information Service, Pay-Per-View
Enterprise Business Team
LYNK™REACH
Coax Cable
HD Home MenuHospitality Browser
IP network
Samsung H-TV Solutions2014 Samsung Hospitality TV―Solutions
Samsung has four H-TV solutions that meets various needs of hotels
Enterprise Business Team
Selected 8 of 15
Live
Channel
Samsung H-TV Home Menu2014 Samsung Hospitality TV―Solutions
Home Menu is a specialized function provided only by H-TV (No network required)
HC890VHC890HC770HC690HC670HC470HC460
Except Brazil/Argentina HC450
Enterprise Business Team
• Low-Cost DRM solution
• Enhanced Contents Protection Technology
– Fast-recover CAS Problems
– On-line Key Renewal TV/STB
• A New Solution to Replace H/W-based
Pro:Idiom• Eco-system Expansion
– Head-end Providers
– System Integrators
Samsung LYNK™ DRM2014 Samsung Hospitality TV―Solutions
Samsung LYNK provides highly efficient and affordable CAS/DRM solution
Samsung LYNK DRM Benefits of LYNK DRM
HC890VHC890HC770HC690HC670HC470HC460
Except China/HK
Enterprise Business Team
Luxury
Premium
Advanced
Standard
2013 2014
HC890
HC670
HC690
HB460
HB890
HB690
Display Size Design
Luxury (34mm)
Slim (49mm)
Slim (49mm)
Features
SINC 3.0
SINC 3.0, Clock Accessory
REACH 3.0, Clock Accessory
HA590
HA570HA470
HB670
Normal (93mm) SINC 2.0
Normal (93mm) REACH 3.0,HB460 + HP + HP-ID + RJ12
Continue
22 28 32 39 40 46 55 75
22 28 32 40 48 55 65 75
28 32 40 48 55 65 75
28 32 40 46 55 65 75
28 32 40 46 55 65 75
HC900
HC350 Normal (93mm) Value Maximized28 32 40 48 55 65 75
― ―28 32 40 46 55 65 75
Edge LED
Direct LED
Slim Direct LED
Apr
Apr
Apr
TBD
TBD
Continue 22 28 32 39 40 46 55 75
Continue
2014 H-TV Line-up2014 Samsung Hospitality TV―TV Line-up
Enterprise Business Team
Grand Hyatt Santiago, Chile(UN40B6000)
Hilton Surfers Paradise, Australia(UN40B6000)
The Blackstone Group, USA(LN32C450, 50,000units)
InterContinental Caracas, Venezuela(LN32D467)
MGM Grand Hotel, USA(LN40D560, 20,000units)
All around the globe, guests can enjoy their stay at hotels
through the best Samsung H-TVs
Enterprise Business Team
Park Hyatt Milano, Italy(UE40D5500)
Capital Plaza(ACCOR), UAE(LED 40”,46”,55”)
MGM Grand Hotel, USA(LN40D560, 20,000units)
Grand Hyatt Santiago, Chile(UN40B6000)
Somerset Saigon(ASCOTT), Vietnam(LA37D560)
All around the globe, guests can enjoy their stay at hotels
through the best Samsung H-TVs
Disclaimer: This presentation contains preliminary information that may be changed substantially prior to final commercial release of the software described herein.
The information contained in this presentation represents the current view of Samsung Electronics on the issues discussed as of the date of the presentation. Because Samsung Electronics must respond to changing
market conditions, it should not be interpreted to be a commitment on the part of Samsung Electronics, and Samsung Electronics cannot guarantee the accuracy of any information presented after the date of the presentation.
This presentation is for informational purposes only. SAMSUNG ELECTRONICS MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
Samsung Electronics may have patents, patent applications, trademarks, copyrights, or other intellectual property rights covering subject matter in this presentation. Except as expressly provided inany written license agreement from Samsung Electronics the furnishing of this information does not give you any license to these patents, trademarks, copyrights, or other intellectual property.
© 2012 Samsung Electronics. All rights reserved.
Thank You