With Millionaire Investor Kevin Harrington !& Millionaire-Maker Loral Langemeier

• 5-Time New York Times Bestselling Author

• Multi-million-dollar wealth expert

• Helped create thousands of millionaires • International business

owner • CEO & Founder of

Live Out Loud

Loral Langemeier

• Chairman of As Seen On TV, Inc. • Launched more than 500 products

with cumulative sales of more than $4

billion • CEO of Home

Shopping Network Direct

Kevin Harrington

• Original Shark on “Shark Tank” • Founded Quantum International

• Worked with celebrities in the world such as Billie Mays, Kris and Bruce Jenner, the

Kardashians, Hulk Hogan, Paris Hilton, George Foreman, Montel Williams, and many more.

• Throughout his career, he’s established the Entrepreneurial Organization (EO) and the

Electronic Retailing Association (ERA).

Kevin’s Accolades

What You’ll Learn Here • How To Crowd Fund

• How To Pitch To A Shark • How To Land An Investor

• How To Explode Your Business • How To Put Together An All-Star Team

What Makes Loral And Kevin DifferentUnlike most other investors, they’ll tell you why your

business didn’t get funded, why the sharks didn’t bite. !

This information is incredibly useful for improving your future pitches nailing down a proposal that works.

www.SharkMadeMillionaires.com

Loral & Kevin’s Shark-Made Millionaires Tour

• How To Make Money • How To Expand

• How To Presell Correctly • How To Launch Rich

• How Do You Pitch To A Shark? • How Do You Create A Pitch?

• What’s The Perfect Pitch? • You’ll Have The

Opportunity To Pitch To Us

What You Need To Know• Putting your business model together is your starting point.

In other words, what are the one, two, three or four things that

you can sell to someone?

Make A List Of Things You Can Potentially Sell

!1) 2) 3) 4) 5)

What You’ll Get Here That You Won’t "Get In The Shark Tank

• You’ll learn why things weren’t funded. • Kevin: There were more than 50,000 people in the

few years I was a part of Shark Tank who applied to be on the show. Less than 500 were selected to pitch. The rest were not selected because they didn’t have “the

perfect pitch.” • Once they got on the show, they did not know how to

get a shark to invest. • Many more opportunities

and potential here.

1) Attention-Getting Statement"2) "3) "4)"5)"6) "7)"8)"9)"10)

• This bold statement grabs attention and gets someone to stop in their tracks.

!Examples:

• Ginsu - It slices, it dices, and never loses its edge. • Proactiv Skincare - Get the clear skin you deserve. • Flavorwave Oven - From frozen to fresh in an hour.

Case Study: The “Billion-Dollar Sound”"

• Tilia International created the Foodsaver and was bought by

Jarden for $160.

• Jarden is now worth $4.84 Billion

Make A List Of Potential Attention-Grabbing Statements For Your Product Or Service

!1) 2) 3)

1) Attention-Getting Statement"2) Mass Market Focus"3) "4)"5)"6) "7)"8)"9)"10)

Mass Market Focus"• What is the true earning potential of a niche market?

• Move beyond the “niche.” • What is the earnings potential within your target

market? • How can it expand over time to impact revenue?

Case Study: Tony Little’s Target Training"

• Tony was a bodybuilder and targeted bodybuilders with his training

• Kevin talked to Tony and got him to expand his target focus to all general

exercisers. • Tony shot 6 one-hour DVD’s called “Target Training For The Masses.”

• Made $300 million in sales.

Identify Your Target Market. Brainstorm Ways You Can Open It To The Masses:

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4)"5) "6)"7)"8)"9)"10)

What Problem Can I Solve?"• If you can solve the pain, there can be a big gain.

• The minute you can identify a problem and you have a solution to that problem, that is something

innovative Sharks want to invest in.• What is the earnings potential within your target

market?

Case Study: Flavorwave Oven" • Problem: 80% of American households

don’t know what they’re going to have for dinner by 4 PM

• Most food is frozen and most people don’t plan to defrost.

• Flavorwave Oven uniquely solves the problem as an infrared cooking

solution.

Make A List Of Problems Your Product Or Service Can Solve:

1) 2) 3) 4) 5)

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5)"6)"7)"8)"9)"10)

Know The Numbers"• How much capital is needed?

• What is the competitive landscape? • What is the market potential?

• Where will the money go? • What is the bottom line growth number?

What Investors Look For"• Some investors are shrewd and want to know exactly

where there money is going. • Take all things into consideration, get your research

done, and make itemized lists of where all of the money will go.

List Your Capital Expenses For Any Amount Of Money You Would Request From A Shark

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6)"7)"8)"9)"10)

Uniqueness• How do you take on the problem in a different way

than your competitors? • Do you have intellectual property or patents? • How is your market currently underserved?

What Will Draw A Shark"• If you’re able to present a problem many people have

and have a unique method of solving this problem, investors will fall head over heels with this idea.

• These are ideas that could end up in the hundreds of millions in revenue with the proper team.

Identify Ways That Your Product Or Service Is Unique From Your Competitors

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6) Define The Transformation"7)"8)"9)"10)

Define the Transformation"• You know the problem – how does your product

create the result? • What is the “average” result?

• What are the BIG results?

Examples:"• The Biggest Loser TV show:

It will transform 400-pound people into healthy people in a

matter of months. • Proactiv Skincare: It will clear your skin in a matter of weeks.

Be Careful What Transformation You Promise:"• Due to FTC laws, you must be very truthful and forthcoming in the transformation you promise.

• Simple things such as opting someone into your email list without their consent can result in a

$16,000 fine from the FTC. • Per the FTC, your advertisements must be

truthful and have evidence that the results being advertised are true.

What Transformation Will Your "Product Or Service Lead To?

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6) Define The Transformation"7) Get Visual"8)"9)"10)

Get Visual" • How do you demonstrate the use of your product or

service? • What makes it easy and simple to use for anyone?

• Does your product or service have multiple functions?

• Showing the ease and great functionality of your product is extremely powerful.

What Ways Can You Visually Make Your Product Or Service More Appealing?:

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6) Define The Transformation"7) Get Visual"8) Team & Leadership"9)"10)

Team and Leadership"• Who is on the team?

• What is their experience? • How do they have knowledge of the industry? • What are the “big picture” business needs? • What are the “day to day” business needs?

Sharks Want To Know:"• What is your and your team’s experience?

• Your track record? • Have you done this before?

• Are all of your bases covered? (accounting, marketing, management, day-to-day needs, etc.)

Who In Your Current World Would Be On Your Team?

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6) Define The Transformation"7) Get Visual"8) Team & Leadership"9) Better Testimonials"10)

Better Testimonials"• Get different types of testimonials.

• Consumer Testimonials: From the people who buy your products.

• Professional/Industry Testimonials: Get testimonials and demonstrations from industry

experts (also covers the FTC bases) • Editorial Testimonials: Get interviewed, reviewed,

and evaluated by publications. • Clinical Testimonials: What third parties have

experience with the business?

Who Can You Get Different Types Of Testimonials From For Your Product Or Service:

1) 2) 3) 4) 5)

1) Attention-Getting Statement"2) Mass Market Focus"3) Identify The Problem You Solve"4) Know The Numbers"5) Your Unique Approach"6) Define The Transformation"7) Get Visual"8) Team & Leadership"9) Better Testimonials"10) Celebrity Appeal

Celebrity Appeal" • Take on celebrities to do one or all of the functions

listed above – testimonials, demonstration, marketing, or more.

• What is the publicity plan? • How will you make it “famous?”

Example:"• Suzanne Somers & the Thigh Master

Celebrity Appeal" • This can single-handedly make your product

because people generally trust celebrities. • Don’t have money to sign a celebrity? You don’t need it! Kevin has gotten masses of celebrities to

endorse products he’s backed without giving them a dime. That’s the art of the deal."

Why Else You Need A Shark"• They have an unbelievable rolodex & can connect you with resources that will explode your business.

3 Additional Tips From Kevin On Simplifying These 10 Steps: Tease, Please & Fees"

1) Tease: Develop the attention-getting statement.

2) Please: Solve problems.

3) Fees: Being able to make the

sale and make the money at the end.

Opportunities To Pitch Real Sharks"• Have a million-dollar idea? You can apply to pitch

Kevin & Loral live at their international Shark-Made Millionaires Tour.

• Even if you are not selected to pitch, you can attend this tour for free and gain valuable information by

seeing other people make their pitches.

www.SharkMadeMillionaires.com