with hp latex printing technologies opg delivers stunning ... · solution •...
TRANSCRIPT
At a glance
Industry: Sign & Display
Business names: OPG
Headquarters: Lanarkshire, Scotland
Websites: opgraphics.co.uk
Challenge
• Increaseordersandimproverevenuesduringunfavourableeconomicconditions.
• Create,printandinstallarangeofvisuallyimpactfulinteriordécorforrestaurantcustomer,CafeEataliano, on a strict deadline.
Solution
• HPLatexPrintingTechnologiesspearheadedby2012installationoftheHPDesignjetL26500Printer.
• HPPVC-freeWallPapertoproducevibrantwallcoverings.
Results
• Stunninginteriordécorgraphicspackagewhich,thankstotheuseofwater-basedHPLatexInks,wasinstalledtotightdeadlinesbeforetherestaurantopeningwithnoodoursfromprintedmaterials.2)
• ExpandedserviceofferingbyusingOPG’sheritageinfleetgraphicstobecomearecognisedsupplierofhigh-qualityindoorand outdoor print applications
• SupplementarybenefitsforOPG,aidedbyall-HPLatexinstallation:ISO140001environmentalmanagementsystemcertification,staffweretrainedintheHPEcoSolutionsTrainingProgramme.
With HP Latex Printing Technologies OPG delivers stunning graphics to order for Cafe Eataliano
“Wefinishedinstalling the entire graphics package forCafeEatalianoonaFridayandbythe Sunday, the restaurantwasfullofcustomers. Insofarasinteriorgraphics are concerned, it’s a caseofbeingseenandnotsmelt.” –AlanWatson,generalmanager,OPG
Efficientserviceandfastdeliveryofhigh-quality, mouth-wateringproductswithinstantjaw-droppingappeal–thesimilaritiesbetweengraphicsproducedwithHPLatexPrintingTechnologiesandthepizzabusiness.Ratherfittingthen,thattheCafeEatalianopizzeria,basedinHamilton,Scotland,shouldcallupontheservicesofall-latexprintserviceprovider,OPG,tofurnishitsnewpremiseswithfeast-sizedquantitiesofeye-catchingdécor.
Indeed,havingbuiltabusinessproducingfleetliveriesandvehiclegraphics,AlanWatson,generalmanager,OPGexplainssuchinteriorprojectsareincreasinglyprimefodderfortheLanarkshire-basedcompany.
“Theunfavourableeconomicclimatethatwebegantoendurein2008sawourfleetandvehicleordersfall,butweusedthatextratimetolookcloselyatourofferingsandthinkaboutwhatwemightdotobolsterrevenuesandimprovethecompany,”saysWatson.
Withinthreeyears,OPGhadreplacedtwosolventinkprinterswithtwoHPLatexPrinters,runningwater-basedHPLatexInksthatcontainnohazardousairpollutants1) andenableodour-freeoutput.Whiletheproductionofsuch odourless prints2)improvedtheworkingenvironmentandthroughputintheprintroom,thelevelofvehiclegraphicsorderswasstilllowerthanithadbeen.
Wide-format printing firepower expands service offering
Equippedwithitsnewwide-formatprintingfirepowerandtheobjectiveofturningbusinessaround,OPGdecidedtomaximisethepotentialofitsHPLatexPrintingTechnologiesbybroadeningitsskillssetwithanexpandedserviceoffering.Thecompanyapproacheditsvehiclegraphiccustomerstoofferindoorgraphicsfortheiroffices–asmartmovethatnotonlysawrevenuesimprove,butalsoenabledthe18-yearoldcompanytoestablishareputationasaproviderofhighqualityindoorandoutdoorprintapplications.
Havingreplacedthelastofitssolventink-basedprinterswitha61inHPDesignjetL26500Printerlastyear,OPG’sall-latexportfolioistailor-madeforprojectssuchastheCafeEatalianopizzeria.Asanewrestaurant,ownerManioLoiawaslookingtocreateaninstanthitwithcustomers,andrealisedthatavibrantandvisually-impactfuleatingenvironmentwasasequallyimportantasthequalityofthemenuitself.
LoiasubsequentlycontactedOPGtodiscusshisideafordesigningthethemeoftherestaurantonhisfamily’svineyardestateinTuscany,Italy,usingimagestoshowthehistoryofthe30-yearoldwine-makingbusiness.
HavinglistenedcarefullytoLoia’sideas,OPG’steamsetaboutcreatingtheartworkforafullinteriordécordesignpackagecomprisingnotonlyvibrant,digitally-printedwallpaper,butalsotextileprints,rollerblindsandilluminatedglasspanelgraphics.
Astherestaurantopeningquicklyapproached andturnaroundtimebecameapriority,OPG commissioneditssix-colourHPDesignjetL26500Printertospearheadtheprintjob.
Vibrant graphics that are seen and not smelt
Deliveringspeedsofupto246ft2/hr(22.89m2/hr),the HPDesignjetL26500Printernotonlyoffersfastthroughputtimes,butcanprinttoarangeofmaterialsthatarereadytofinishimmediately.Alongwithitsspeed,anotherkeybenefitunderscoredonthislatestindoorprojectis,accordingtoWatson,theprinter’sabilitytorunodourlessHPLatexInksthatcontainnohazardousairpollutants.Aswellasrestaurants,thismakestheinksidealforanylocationwheresolventbasedinkshazardousemissionsisaconcern–suchasschoolsandhospitals.
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“WefinishedinstallingtheentiregraphicspackageforCafeEatalianoonaFridayandbytheSunday,therestaurantwasfullofcustomers,”heexplains.“Thiswouldn’thavebeenachievablewithoursolventprinters,becausethesmellwouldhavestillbeenunbearable,aswouldtheensuingconversationwithmycustomer.Insofarasinteriorgraphicsareconcerned,it’sacaseofbeingseenandnotsmelt.”
TheprintprojectundertakenforCafeEatalianosawOPGprintatotalofover40m2ofwallcoveringsusingHPPVC-freeWallPaper3).Thiswascomplementedbyeightdouble-sidedrollerblindsprintedwithablock-outmembrane,whichadorntherestaurant’swindows.
Inaddition,four900x2,440mmglasspanelbacklitgraphicswereprinteddirectlyonto3MFrostedCrystaland3MSelf-AdhesiveClearFilmandappliedtoglasspartitioningandbacklitPerspexpanels.3MSelfAdhesiveFront-litFilmwasappliedtoanaluminiumcompositepanelandaffixedtothewall.
Five800x550mmtextile-printedgraphicsproducedonDigiEco100percentPE210gmsknittedfabriccompletedthevariedensemble.Thistextilemediawaschosenbecauseofitssuperiorprintabilityaswellasitssoft,crease-free,light-stretchcharacteristics.Thetrimmedprintswerethenstretchedontocustom-madeanodisedaluminiumframes.
A firm favourite among customers
ForLoia,aninteriordécorprojectthatonlyafewweeksagoremainedavisionisnowfullyrealised.
“Theresultsarestunningandlooktotallydifferenttoanyotherrestaurant;notmywordsbutthoseofourcustomers!”heexplains.“Thegraphicsnotonlydecoratethe110-seatdiningareaitself,butcoverthewholeinterior,includingtheentranceandhallway.
“We’vebeenfully-bookedsinceopeningourdoors,andourcustomersalwaysremarkonthegraphics,scoringthemhighlyinthefeedbackformsweprovidethem,”hecontinues.
AccordingtoWatson,thisprojectepitomisesOPG’snewstrengthsregardingthecompany’send-to-endserviceoffering,whiledemonstratingthatcreativepotentialholdsnoboundswhenusingHPLatexPrintingTechnologies.Infactwhenitcomestofullyembracingtheopportunitiesofusingaprintprocessthatreducestheimpactontheenvironment,OPGisreapingtherewards.
Havingdisposedofitssolventprinters,thecompanyexpandeditslatexknowledgebycompletingthe HPEcoSolutionsTrainingProgramme.Thisconvenientdownloadabletraininghelpsprintserviceprovidersandtheircustomerslaythefoundationsforalong-termcommitmenttosustainability,honetheircompetitiveedgeandcreatenewopportunitiesforgrowth.
“Theresultsarestunning and look totallydifferentto any other restaurant;notmywordsbutthoseofourcustomers!” –ManioLoia,ownerofCafeEataliano
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©2013Hewlett-PackardDevelopmentCompany,L.P.Theinformationcontainedhereinissubjecttochangewithoutnotice.TheonlywarrantiesforHPproductsandservicesaresetforthintheexpresswarrantystatementsaccompanyingsuchproductsandservices.Nothinghereinshouldbeconstruedasconstituting anadditionalwarranty.HPshallnotbeliablefortechnicaloreditorialerrorsoromissionscontainedherein.
4AA4-6006EEW,CreatedApril2013
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1) ContainsnodetectedHazardousAirPollutantsaccordingtoEPAMethod311
2) Somesubstratesmayhaveinherentodour.
3) HPPVC-freeWallPaperprintedusingHPLatexInksisGREENGUARDChildren&SchoolsCertifiedSM (see greenguard.org) andmeetsAgBBcriteriaforhealth-relatedevaluationofVOCemissionsofindoorbuildingproducts (see umweltbundesamt.de/produkte-e/bauprodukte/agbb.htm).
Sustainability-minded ethos delivers success
“IthoughttheHPEcoSolutionsTrainingwassogoodthatnineofourpeoplehaveundertakenit,”saysWatson. “Notonlycanoperatorsbenefitfromthecourse,butalsothesalesteamandadministrativestaff.Havingafullunderstandingofthetechnologyandmarketshasenabledustorealiseourpotentialandbetterserveourcustomers.”
Additionally,reflectingthecompany’senergy-consciousethosanditsstancetodeliverprintviasustainablemeans,OPGwasrecentlyawardedthehighly-covetedISO14001environmentalmanagementsystemcertification.Thisindependentlyauditedaccreditationisusedbyorganisationsseekingtoimproveresourceefficiency,reducewasteanddrivedowncosts.
“ItgoeswithoutsayingthatourutilisationofHPLatexPrintingTechnologiesprovedpivotalinourachievementofbeingawardedISO14001,whichisanicebadgeofhonour,anddemonstratesourenvironmentalcommitmenttocustomers.Moreimportantly,itsuccessfullyopenedupnewrevenuechannelsduringoneofourbleakestperiodsandsincethenhascontinuedtotransformourabilitytoexceedcustomerexpectations.So,fromawiderbusinessperspective,onadailybasis,HPLatexPrintingTechnologyprovesitselfrightwhereitmatters,”Watsonconcludes.