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WITC ASHLAND STORE LAYOUT & DESIGN PROJECT Gina Tran BURTL-229 Visual Merchandising

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Target Customers College Professors College Students with the majors of: Administrative Professional, Business Management, Dietary Manager, Early Childhood Education, Emergency Medical Technician, Emergency Medical Technician Paramedic, Farm Business and Production Management, Finance, Individualized Technical Studies, Information Technology - Network Specialist, Machine Tool Operation, Marine Repair Technician, Nursing Assistant, Nursing - Associate Degree, Occupational Therapy Assistant, Office Support Specialist, Paramedic Technician, Supervisory Management, Technical Studies Journey worker, Therapeutic Massage, and Welding

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Mission Statement WITC Ashland bookstore will be offering their students a fast and affordable way to get tools they need to succeed and clothing to show their school spirit.

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Model Stock & Services School supplies: textbooks, writing utensils, paper goods, planners, binders, etc. Clothing: sweats, t-shirts, athletic attire Accessories: scarves, lanyards, key chains, etc. Medicine: pain killers, cold medicine, allergy medication Electronics: webcam, mouse, keyboard, headphones, flash- drive Coffee Beverage fridge Tea Snacks Printing/scanning/cop ying services Model StockServices Plan

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Store Sign

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Floorplan

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Exterior Store Front

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Interior Front Wall

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Interior Left Wall

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Interior Back Wall

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Interior Right Wall

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Fixture/Equipment Budget Summary Adding new door= $4,000 Additional Counter= $2,000 Beverage fridge = $300 Two four-way racks = $600 3 new shelving units = $900 Total = Roughly 7,800$

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Conclusion WITC Ashland bookstore will lead to great success because of its new innovative design and easy access to self services. More merchandise will be offered to the target customer and in return the WITC Ashland bookstore will maximize profits. Questions?