TRUSTED PARTNER IN DATA, MARKETING AND TECH

WISDOM is a hybrid agency that combines data, strategy andtech to deliver excellent services to our clients. With expertisein a wide array of fields, we have been able to seamlessly blendthese areas with a touch of data, branding, marketing and techthis is where we stand out from the crowd. We have valuableexpertise in this regard, and we have an actionable wealth ofexperience that is geared at generating results.

About Us

Our Vision

Our Philosophy

Our Mission

Our be lie f that WISDOM is the ult imate att r ibute . We cont inually s t r ive to

produce results and de liver immense value trans forming data and ins ights into

act ionable wisdom nuggets .

We aim to make WISDOM the favor ite and most wide ly patronized market ing

f irm in Vietnam. Although s ize matters , so does popular ity . We also aim to

apply our wealth of exper ience to make avail able kno wledgeable c lients that

will be aimed at creat ing value in our serv ice de livery .

WISDOM aspire to become the f irs t market ing f irm in V ietnam where

partnership is t ruly based on a return-on-inves tment bas is . We wil l achieve this

by apply ing g lobal knowledge and process to our operat ions and rais ing the

expectat ion of our clients each year .

OurBusiness

Our Values

Authentic Try Harder End Result

We are being true to our

ourselves by apprec iating our

staff’s effort and caring for

the wel fare of our cl ients

sincerely.

A large part of our innovations

is insp i red by the passion of

our staff that is a lways r eady

to go the extra mi les to

foresee the end-r esu l t then

del iver the best services.

Our Team

BOD

Account

Client Service

Project Management

Strategy

Planning

Supervision

Art

Art Direction

Interactive

Content

Direction

Curation

Media

Buying

Optimization

Back office

Finance

Human Resource

Phoenix Capital Group mainly focuses on two

areas: consulting/advisory and asset management.

We recently added another segment that

specializes in marketing and investor relations.

Ou

r Grou

p

Our ServicesOur services are based on four fundamental mainstays on which our business principles thrive.

• Market Research

• Online Survey

• Data Warehouse

• Visualizat ion &

Intepretat ion

• Brand Strategy

• Logo Deve lopment

• Brand Evaluat ion

• Visual Ident ity

• Brand Voice

• Brand Management

• Market ing Strategy

• Market ing Campaigns

• Market ing Collateral

• Promot ional Products

• Event

• Act ivat ion

• Press Re leases

• Dig ital Market ing

• Social Media Market ing

• Content Market ing

• Media Planning

• Webs ite Deve lopment

• Search Opt imisat ion

• Text Message

• Online L is t ing

• Dig ital Analy t ics

• Email Automat ion

• Market ing Automat ion

DATA BRANDING MARKETING TECH

Our Work

Our Clients

FEATUREDPROJECTS

Research

Branding Strategy

Marketing Strategy

Digital Business Strategy

Solut ion: based on our intensive market analysis, we’ve

managed to completely modern ize the company’s brand

indenti ty system, develop a strategic framework for al l

marketing activi ties unti l 2020.

Sit uat ion: Xuan Hoa was going through a business

transformation from state-own to jo int-stock company.

Besides, the new brand also needed a re-posi tion ing to

h igher segment.

Scope of wor k :

- Data research : primary res earch extensively on product end-user

together with interviews of all stakeholders to set d i rection for

brand growth and product development

- Brand ing: a holi stic brand strategy with a 5-year time f rame

toward international brand status

- Marketing: a new marketing strategy with focus on d igi ta l p latform

and new product design together with production optimisation

advised by Japanese experts from Toyota

- Tech : new wesb i te and track ing systems, the soc ia l p latfrom

provides feedbacks for product improvement

Result: We are proud of being an exc lusive strategic agency

of Xuan Hoa Furn i ture for the period 2016 -2020 to bu i ld

and supervise all marketing-related activi ties. The

transformation immediately received good feedbacks from

customers and boosted sales volume over the top .

Situation: Together with the attempt to introduce a new brand

identity system that is modern and beautiful, Xuan Hoa also

need a new website that follow the brand guidelines and up to

date for e-commerce technology

Solution: New website was built based on the web strategy

frame of WISDOM, enhanced by e-commerce functions and

mobile CMS application

Result: Newly launched in July 2017, the new website make

good impression with audience and support total branding effort

Social Content

Marketing Concept

Communications Strategy

Social Content Planning

Solut ion: beside a new brand just launched , what

more the company needed was to get c loser to

customers in a way that was formal yet friend ly to

increase brand preference. For financ ia l sector which

is heavi ly ROI-driven , the company’s boards also

requ i red a short-term eff ective approach with

effective turnaround for marketing budget spend and

returns.

Sit uat ion: VFM was launching new financ ial products

cal led Systematic Investment Plan (SIP) with the

intent to make i t as easy as possib le to the non-

investor peop le.

- Communicat ions : a new sub-brand for SI P w as invented – the VF-

iSav ing , together with communciat ion campa ign to launch the new

product . The voice was best tuned for audiene which was working

profess ionals , not inves tors by the earthly def ined term of investments .

Also, it was based pr im ar ily on performance market ing to mon itor and

nurture qualif ied leads

- Content : executed on social plat form of Facebook, the content plan

spoke the language of daily life , n ot invesment . The strategy pos it ioned

Facebook’s fanp age as the content hub for learning about the new

concept of “ f inancia l f reedom” and how to ach ieve it through r igorous

per iodical inves tment commitment

- Media: excuted on Facebook, search eng ines of Goog le and media

display plat forms , all t raf f ic was dr iven back to webs ite and landing

page of reg is t rat ion for t racking and further off line consultancy

- UX & UI Opt imisat ion: furthermore , we POW also consulted the

webs ite des ign in order to achive higher convers ion rate by improve

goal sett ing for analy t ics and fr iendlie r user inteface and s itemap. The

work is on progress .

Scope of work:

Result : VFM is now the #1

investment fund in the market. We

have more to say i f you ask but

noth ing speaks louder than th is.

Branding Strategy

Marketing Strategy

Tech

Solut ion: We immediately real i zed what ORP ne eded

was a fu lly digi ta li sed business operations system with

priori ties of content plann ing and d igi tal marketing.

Since our audiece is n iche and recurring, the business

model a lso requi res a certa in level of automation to

shorten the time gap between each engagement and

increase the personal i zation of content

Sit uat ion: One Road Publi sh ing (ORP) is a newly

estab l i shed business enti ty in Vietnam focusing on

financ ial news to gu ide the Western investors through

c lutter. Of course, th is i s strategic partnersh ip in

which we bui ld everyth ing from scratch .

Scope of wor k :

- Brand ing: a enti rely new brand identi ty system was created , based

on the insp i ring story of the Acient Si lk Road which connected the

East and West

- Marketing: performance marketing with regional scale was what

they needed. The marketing focused heavi ly on soc ia l media and

search optimisation to col lect and optimised for better leads

- Tech : websi te with a l ight-speed content up load ing and

management. The si te also came handed with the integrated email

and media automation which extracted data from multiple channels

to so l idi fy single customer portra i ts which further generate better

action

Result: we are sti l l on the progress to ach ive the fi rst

10,000 subscribers for the year 2017 but so far so good.

BRANDING

Branding Strategy

Marketing Strategy

Solut ion: What the bank needs is clear guidance of how to

communicate the new brand effectively to all marketing staff

and employees, making it easy to understand. In order to

achieve that, brand terms needed to be translated into normal

language for each silos of the bank and trained along the way of

daily work.

Sit uat ion: NCB had been through a transformation via

acquisition. The bank needed a new brand strategy that truly

can speak for what they are also a commnications plan that

follow and support trade activities at branches and internaly.

Scope of wor k :

- Brand ing: after the visual re-brand ing, a brand strategy is a lso in

p lace to ensure harmony of the brand identi ty and brand language.

Executing NCB brand strategy is not just about defined elements

of how it look , i t’s a l so about how to make NCB appealing to

customer via consistent brand language and communications

- Marketing: a general concept for the whole year 2017 and the

years to come was crated after in tensive interview with interal

stakeholders to suport and bu i ld brand values

Result: We established brand preference of NCB as a digital bank for

Vietnamese which is truly personalised and smart. The brand strategy

was also able to correct the mis-conception of NCB of being a foreign

bank.

MARKETING

Media Planning

Situation: The bank repositioned as friendly and innovative bank. They decided on the new

concept and looked for social strategy that is suitable for younger audience

Solution: One of the most outstanding achievements with VIB was the creation of “Teddy

Bears” to be friendly but inspired characters for “Completed Dreams” campaign

Scope: Sociall & Content & Media Management

Result: The use of “Teddy Bears” image was so successful that it contributed more than

10.000 leads and increased 10% of sales conversion on that period.

WISDOM had been Facebook retainer partner for VIB in 3 years. Under our management,

the fanpage grew up from 60,000 fans to more than 120,000 fans, monthly contributing 50

– 100 potential sales deals in retail banking.

Social Media Content Planning Media Planning

IT HAS BEEN OUR HONOR TO BE ALONGSIDE VIB FOR 3 YEARS SINCE 2014.

Situation: Nova Land always looks for digital media partner with the most

effectiveness to work with them on performance marketing campaign

Solution: We cooperated with Nova Land on Marketing Qualified Lead basis which is

the closest to actual sales on acquisition funnel

Scope of work:Media Planning, Website, Online PR

Result: WISDOM worked with Nova Land for 4 projects from strategic planning to

media execution, we have been working alongside with both Novaland’s sales &

marketing teams to achieve their sales target.

Digital marketing concept Media planning Social content Website production

Subaru AWD Experience Day 2014

Situation: Product launching for the new Subaru

Solution: WISDOM proposed the performance strategy to relieve the pressure on

registrations for the test-drive. The strategy was also supported via digital

communications.

Scope: Performance marketing, social media, online PR

Result: 450 Participants vs 200 expected from client. The campaign generated 5

immediate sales on that launching date.

Digital marketing concept Media planning Social content Website production

Social Marketing

Campaign: Pocari nhé!, Valentine

Activities: Social media, Facebook,

Marketing

Archievement:

Engagement /month: 183.230

Social Media

Situation: Corele V. is the domestic lingerie producer with a French style and quality.

The company inherits passion from its founder and technology from all its global

partners before launching its own product line customised for Vietnamese women.

The request was to communicate French quality with affordable pricing but still retain

the high position of brand

Solution: Content strategy on social platform was what we did together with offline

event and product gifts. In the end, nothing is better at tailor-made solution as

Facebook and that is what we want to achieve when attach this new brand with this

new platform.

Result: The fanpage creates a soft feminine feeling for brand and provides valuable

instructions for “wearing it right” with the V-shaped program. Despite the limited

number of fans, posts are highly engaged and shared

Social Media

Situation: Crescent Mall continuously look for method to increase real traffic to

stores

Solution: The key success factor of this campaign lied on the tracking method

and how to convert digital trafffic from sites and social platform into real store

traffic

Scope: Social Media, Google Display Network, Adwords

Result: WISDOM surpassed the store traffic commitment in two events

- Website Clicks: 14,000/Month

- Engagement: 32,000/Month

Social Media

Tết Tràn Trong Tim

Situation: Topcake is a newly launched brand in Vietnam, who focused mostly on

digital platform to develop its brand and business

Solution: One of the key campaigns during the year for Topcake was Tet. WISDOM

was in charge of promoting this new brand on social platform and committing traffic

to page.

Scope: Social marketing as key activities, WISDOM employed many games and

rewarding schemes to drive traffic to microsite and eventually to store.

Result: Successful execution to introduce Topcake on digital platform

- Click to link game per month: 32,000

- Engagement: 50,000

Social Media

Situation: Dunkin’ Donuts is an iconic American brand. However, the cultural

gap make the products distant to Vietnamese customers

Solution: Promote opening of Dunkin’ Donuts using both online & offline PR

with a focus on Facebook

Scope: Social media

Social Media

Situation: Domino’s Pizza is the No. 1 delivery pizza chain in the world. In

Vietnam, Domino’s Pizza apllies the same concept and promote them all on

digital platform

Solution: Promote Domino’s Pizza using viral clip and focus on Facebook Client

expectation and KPI: 50,000 fans at 8% engagement, 50 online orders a day

Scope: Social media

Result: 53,000 fans at 9% engagement, 65 online orders a day

Social Media

Cheese Burger 1k

DILLY BAR X’MAX Situation: Dairy Queen is American brand which was newly launched in

Vietnam

Solution: WISDOM established and maintained the social platform for a funny

spirit of DQ

Scope: Social media, Facebook, Marketing

Result:

Engagement /month: 13,020

Click /month: 30,000

Social Media

Social Hunting New Store Opening

Situation: Location Store Marketing

Scope: Microsite production, Social Media, Facebook Marketing

Social Media

Hậu Giang Restaurant launching

Scope: Social media with game

Result: Engagement: 7,675Click to website: 10,579Register for promotion code: 4,511

Social Media

The week’s ice-cream flavor

Situation: Is proposed by WISDOM executed in 6 months with bring exellence

result for dales in store

Scope: Social

Social Media

Other Services

Situation: Paktor intended to launch new app for singles on mobile platform. The

requirement was to create talkability across social platform and push for downloads

Solution: A fun viral clip was launched on social video platform YouTube

Result:

415,000 Views on Youtube

Media planning

Changing Diabetes in Vietnam

Scope:

Online PR: Editorials on Vnexpress, Dantri, tuoitre, Thanhnien, and 30+ online

newspapers

Television: FBNC – 3 Spots news, HTV9 -2 Spots news, HTV7 – 3 Spot news,

VTV1 – 4 Spots news

Radio: VOV 3 Spot news

Social Media: 20 KOLs sharing (MC Phan Anh, Khan Van PR, Anh Tu Sang, Ha

Okia...),

Social Media PR Article

TECH

Website Production

Scope: Website

Result: A new website with e-

commerce function integrated with

style following the new brand

guidelines

Website Production

Scope: Website

Result: A new website with new

style following the new brand

guidelines

LET’S TALK!Shoot us an e-mail at info@wisdom.com.vn

Old-fashioned phone calls work too 028 710 999 78