Wisconsin’s EffortWisconsin’s Effort

M. Raina ZwadzichM. Raina ZwadzichJulia ShermanJulia Sherman

Wisconsin's Parents Who Host Partners Department of Children & Families

Department of Health ServicesDepartment of Public Instruction

Department of TransportationWATODEN

Alliance for Wisconsin YouthWisconsin Clearinghouse for

Prevention Resources

Community Coalition & Law Enforcement Provide: Broad based community support Implementation of public information campaign Media advocacy effort

Community support for alcohol age compliance checks or party patrols

Receives: Materials Overtime reimbursement for police/sheriff

Training & web based support for coalition & police Radio advertising (for the public information campaign)

Our Plan Remind adults it is illegal to

pour, purchase or provide alcohol to underage youth.

Cooperate with law enforcement to punish adults who provide alcohol to youth.

Support community alcohol age compliance checks.

1. What is the problem you are highlighting? Adults who illegally purchase, provide or pour alcohol for youth other than their own children.

2. Is there a solution to it? If so, what is it? Adults who understand and respect the law will not allow illegal underage drinking in their home. Those who violate the law should expect legal consequences. Adults expect family and friends to respect the law and not provide alcohol to youth.

Media Advocacy Answers 3 Questions:

3. Who can make the solution possible? Our community and no one else. When people believe that purchasing, pouring or providing alcohol for underage youth is both illegal and unacceptable, that it will not be tolerated and will be reported to authorities, the problem will be controllable.

Radio advertising on the

Wisconsin Radio Network will support local public information & media advocacy efforts.

Law Enforcement’s Role1.Serving alcohol to any

underage individual except your child is illegal.

2.Alcohol consumption by youth presents an immediate hazard to both the child and community.

3. The goal is to deter the intentional purchasing, pouring or providing alcohol for youth.

Comprehensive Alcohol Risk ReDuction CARD Program

Wisconsin’s alcohol age compliance check program

WINS & CARDWINS

1. Goals: Reduce youth access to tobacco

2. State Compliance Program. Preparation for annual Synar check which impacts federal

funding.

3. Tobacco use presents a serious long term health

risk to youth.

CARD1. Goal: Reduce youth

access to alcohol.

2. Law enforcement program.

3. Underage alcohol use presents a clear and immediate danger to

the youth, their health & the community.

Alcohol age compliance checks identify retailers who sell alcohol to underage youth and encourages compliance with existing law.

These are not stings. Retail outlets are notified in advance about upcoming compliance checks.

Parents, older

siblings and other adults should not purchase pour or provide alcohol for youth.

No one has the right to endanger another person’s child. Report underage drinking parties to the police.

Make it family policy to report underage drinking to the police. It teaches youth to respect the law and keeps everyone’s children healthy & safe.

Help us prevent and reduce underage drinking.

Keep prom, graduation and summer fun alcohol free and safe for our youth.

This year: 50+ community coalitions operating public

information campaigns, alcohol age compliance checks and media advocacy.

2010 commitment to operate the campaign.