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T H E M A G A Z I N E

MAY 2013

w w w . w i r e l e s s w e e k . c o m

T-Mo Talks Evolution toUn-CarrierPage 18

Mobile Games: Devs TurnFun into Profit Page 20

MOBILE PLATFORM WARS:What Does a Third Ecosystem Look Like?
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4 Up Front: A Wireless Baseball Metaphorfor the Ages

10 Review: BlackBerry Z10BlackBerry 10 has arrived in the form of the Z10. Its animpressive piece of hardware, with a slick UI, but is it enough

to save the once great BlackBerry brand?

12 LTE Network Self-Optimization: Looking tothe Past & FutureContributor Elliot Drucker looks at the challenges and

benefits of Self Optimizing Networks.

14 No Free or Easy Ride with Open SourceSoftware LicensingKeith Mallinson breaks down the world of open source

software and the legal complexities that go along with it.

18 T-Mobile on Why Going Simple Isnt EasyT-Mobiles Harry Thomas talks about his companys transition

from carrier to un-carrier.

20 Monetizing Mobile Games Proves Serious BusinessBen Munson looks at the many options available to mobile game

developers as they look to turn fun into profit.

Where Its At WirelessWeek.com

FEATURES

24 By the NumbersMobile money, phablets, LTE deployments, and M2M

25 Vu Digitals New Approach to SearchThe new Vu mobile app aims to decentralizesearch

COVER STORY 6

May 2013 Wireless Week 3

Android and iOS have a stranglehold on the smartphone

market right now. Is there room for another platform?

Mobile Platform Wars:

What Does a Third EcosystemLook Like?

Read these and other features, including WebExclusives, on our website at www.wirelessweek.com
http://wirelessweek.com/http://www.wirelessweek.com/http://www.wirelessweek.com/http://wirelessweek.com/


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By Andrew Berg

Senior Editor

In 2013,were going

to be talkingabout some

high-profile

mergers and

acquisitions

that aimto create a

third carrier

who can

finally match

batting

averages

with Verizon

and AT&T.

Time for Carriers to Swing forthe Fences

Up Front WirelessWeek.com

Its baseball season, and Charlie Ergen hasjust proven he can throw a knuckleballas well as R.A. Dickey. Wheres the cold

beer and peanuts? Its looking like this battlefor Sprint is headed into extra innings.

The industry has talked a lot about theneed for a third mobile platform, but in 2013were also going to be talking about somehigh-profile mergers and acquisitions thataim to create a third carrier who can finallymatch batting averages with Verizon andAT&T. Sprint and T-Mobile are both to becommended for the rehab work theyve doneover the past few years, but both carriersrealize they cant play triple-A ball forever.

You have to like the kind of game Ergen

plays. Hes a scrappy ballplayer. However,after stealing that huge chunk of AWSspectrum, you kind of hope he doesnt leaveit stranded. Thats what makes this play forSprint a suicide squeeze. Its all or nothing forDishs wireless hopes. Ergen needs a wirelessveteran to help him get that spectrum in play.

In the end, however, the tie-up betweenClearwire, Dish, Sprint, and Softbank isplaying out like a high-profile trade for the

ages, and were going to need more thanJay-Z to resolve this thing or its in dangerof turning into that famous Abbott andCostello skit, Whos on First? As it stands,both Dish Network and Softbank have madeoffers for Sprint. Meanwhile, Clearwirecontinues to take monthly funding to the tuneof $80 million from Sprint. Im guessing theCommissioner will be glad hes this one up tothe next guy.

And then theres T-Mobile. If CharlieErgen is a finesse pitcher, then John Legereis bringing the high heat. Legere has alreadythrown at AT&T for crowding the GSMmarket, and that recent cowboy TV spot isan inside brush off of Verizon Wireless andSprint as well.

Remember Ricky Vaughn, played byCharlie Sheen, from the movie Major League?Rickys nickname in that film was WildThing. He was the kind of pitcher that

batters hate to face because of his velocityand his control problems. LeGeres a little

like that. Hes unpredictable, but it looks likehe has the potential to stare down the heavyhitters. Well see.

As for AT&T and Verizon, theyre alittle like the Yankees and the Red Sox 10years ago. Theyre able to pick up the bigarms (Samsung, iPhone), and theyre alwayscontenders. And yet they sometimes incite inthe fans a need to root for the underdog.

Speaking of big arms, it should beinteresting to see what kind of controlSamsung and Apple can muster. WhileSamsungs Galaxy line has proved a crowdpleaser, itll be matching up against Apple.Still, Apple appears to be struggling with thecurve lately, which has sent the companys

market value sinking like rock. Is it possiblethat veteran relievers Nokia and BlackBerrymight get the nod from consumers?

In the end, the wireless industry has all themakings of an entertaining season. Legere andErgen, as well as Hesse, would like to shutoutthe big two, and theyve proved theyre willingto trade up to do it. Legeres lineup is prettymuch set, but Ergen and Hesse are going tohave to untangle the previously mentioned

negotiations with the Japanese Baseball Leagueif theyre going produce at all.

One things for sure, everyone on the fieldthis year is going to be looking for moreways to get on base, which if we continuewith this metaphor, can mean more growthopportunities. Whether that means sellingvirtual peanuts and popcorn, or dialingup HD Voice from the bullpen, everybodywearing the skippers jacket will be angling toboost revenue at the ballpark this year.

Comments or story suggestions?Contact me [email protected]

4 Wireless WeekMay 2013
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At present, it takes some effort to imagine a world whereAndroid and iOS are not the clear frontrunners in theU.S. smartphone market. Sure, BlackBerry and Microsoftare fighting tooth and nail for a way back, but for now

and much to the dismay of those operators struggling to managesteep subsidiesApple and Google have a lock on just over 90percent of the U.S. market.

The carriers are not shy about admitting that theyre lookingfor a third ecosystem, and theyve proven that theyre willingto put significant advertising behind products that might drivecompetition amongst OEMs. Some estimates pegged AT&Ts

initial advertising budget for the Nokia Lumia launch at $150million, and Ralph De la Vega couldnt stop plugging the platformfor months. Hes right, of course, to put a shoulder behindMicrosoft and BlackBerry. Theyre still trusted, recognizablenames, and they both have experience in the smartphone game.But theyre not the only ones vying for a piece of the pie.

The big buzz at Mobile World Congress this year was arounda couple of different mobile operating systems, including themuch touted Firefox OS, as well as Samsungs Tizen. WhileFirefoxs play will probably be relegated, at least for now, to

emerging markets, Tizen might be just what the doctor ordered inSamsungs fight to best Apple.

How big does the third ecosystemhave to be?

Stephen Baker, vice presidentof industry analysis for consumertechnology at NPD Group, saysthat while carriers definitely aresearching for a third ecosystem,they may not need one that comesanywhere near the size of Androidor iOS.

No one ever asks how big thatthird ecosystem has to be, Bakersaid. At some level, just having big

companies committed to the market,like a BlackBerry or Microsoft, in that third, fourth position,that provides enough balance for the carriers to be able to notfeel beholden to iOS or to Google.

But even with Google and Android vying for consumerattention, Baker isnt entirely sure the carriers absolutely needa third and a fourth ecosystem given the many diverse Androidoptions available out there.

I think you can make a pretty good argument that givenhow varied the activity with Android is, youve already got

multiple ways to play one brand and one group off another,Baker says.

ANDREW BERG


Stephen Baker

Mobile Platform Wars: What Does

A

Some say theres only room for one more mobile platform, with Android and iOS helpingthemselves to the lions share of the market for the foreseeable future. If true, the onlyquestion is just who will get the crumbs.

BlackBerry 10If ever there was a long way to

market, BlackBerry, formerly

Research In Motion, managed

to find it. Delayed multiple times

and at the loss of consumer

confidence and one CEO,

BlackBerry 10 has finally arrived.

Based on QNX and featuring deep

integration of HTML5, as well as

beautiful UI work from Swedens

The Astonishing Tribe, BlackBerry

10 has actually impressed in

reviews. Even the hardware has

won some hearts. Still, many

wonder whether BlackBerry issimply too late to the party, with

too few quality apps, to sway

now devoted and entrenched

Android and iOS users.

Entners Take: If we ignore

the rest of the world, theyvedone a very good job.

Blackberrys new Z10 is a looker but is it enough?


7/28

Baker adds that smaller platforms like Firefox will have atougher time getting carrier support. The attractive part ofBlackBerry and Microsoft is the either have a lot of money and alot of brand, and Firefox just doesnt have either one of those.

Its still all about the appsIts a known fact that any mobile

platform has to bring with it thosemost popular apps, or its dead inthe water before it even started.

Roger Entner, founder of ReconAnalytics, eschews the idea that ithas anything to with how manyapps a given app store has anymore,but rather the quality of the apps itdoes have.

Its a fools game. Its a numbersgame thats irrelevant, Entner says,

noting that most people only haveabout 10 or 12 apps that they use regularly and for the mostpart those are well-known, big name apps.

The biggest obstacle for new providers to come in is thatpeople are hesitant to buy the same apps over and over again,Enter says. Nobody in this industry has come up with the ideaof giving customers $50 or $100 worth of free apps, he says.That would completely level the playing field. Here, buy aBlackBerry and have $50 worth of apps.

Enter agrees with Baker that Microsoft and BlackBerry

are the clear leaders behind Apple and iOS, but hes also notenthusiastic about how either has executed. Essentially, he

thinks both BlackBerry and Microsoft left the door open.Due to the lack of execution from the Microsoft camp,

and its too early to tell from BlackBerry, the race is wide open.Anybody can make it to be that third operating system,

Who loses out?The idea of a third ecosystem is dependent on the idea that

someone, namely iOS or Android, will end up losing marketshare to the newcomer. Given all the bad press Apple has hadrecently, its tempting to jump on that bandwagon and sayApple will lose out, but Entner argues otherwise.

I would be very careful not to discount Apple. In the sameway that Apple was overly glorified in the days of Steve Jobs.They are currently, unjustly criticized, Enter says. They are avery good company that has better usability than anybody else.

While he admits that Samsung has by necessity out-innovated Apple with the S3 and S4

Samsung is energized by chasing number one. They tried to

chase Nokia and now theyre chasing Apple. Theyre relentlessin that pursuit, and it makes them a very good company aswell, Enter said.

Of all the OEMs, its no secret that Apple and Samsungare dictating the terms of the market right now. Enter saysthats perhaps even more of a problem than finding that thirdecosystem, and he says it will have consequences down the line.

The biggest concern that I have is that when you look at theprofits in the industry, Apple and Samsung have more than 100Percent of the profits, he says. The rest of the industry is losing

money. Its inevitable that there will be a shake-up. Some folksare gonna die.

Wireless WeekMay 20137

Roger Entner

a Third Ecosystem Look Like?

Microsofts Windows 8The long-term results of Microsofts partnership with Nokia

are still unclear but theres little doubt it was the Finnish

OEMs name and slick hardware that has kept Ballmer and

company in the mobile game. With Windows 8, Microsoft is

hoping some of the popularity of its desktop OS will rub off

on its mobile platform. Windows 8 has arguably had more

developer support than has BlackBerry, which can make or

break an operating system. And theres even evidence that

perhaps Windows is starting to gain some traction. According

to the latest numbers from ComScore, Windows Phone actually

gained .2 percent market share in the three months between

November 2012 and February 2013, landing at 3.2 percent.

No, thats not a lot, but it at least suggests momentum.

Entners Take:Window Phone is the best operating system no

one is using. Due to the lack of execution from the Microsoftcamp, and its too early to tell from BlackBerry, the race is wide

open. Anybody can make it to be that third operating system.

Microsoft has carrier and OEM support, but Windows Phone is still not a lock.


8/28


Wildcard: Mozillas Firefox OSMozillas Firefoxs OS made was a hit at Mobile World Congress.

While its probably not ready for the high-end smartphone market,it could see traction in emerging markets. Based on HTML5,

whats perhaps most interesting about Firefox is the support it

has behind it. Mozilla has announced

18 carrier partners putting their

weight behind the new web-

based OS, as well as initial

devices from Alcatel OneTouch,

ZTE and LG, with Huawei to

follow. Operators committed to

the open Web device initiative

include: Amrica Mvil, China

Unicom, Deutsche Telekom,

Etisalat, Hutchison Three Group,

KDDI, KT, MegaFon, Qtel, SingTel,

Smart, Sprint, Telecom Italia

Group, Telefnica, Telenor,

Telstra, TMN and VimpelCom.The

first wave of Firefox OS devices

will be available to consumers

in Brazil, Colombia, Hungary,

Mexico, Montenegro, Poland,Serbia, Spain

and Venezuela, with additional devices to come. Again, this isnt

likely to take the United States by storm right now. However, asnetworks continue to get faster and improvements are made

in browser technology, you never know what the future holds.

TizenWith roots in the open-sourced

LiMo Foundation, Tizen ispublished under a closedSamsung license. This is oneto watch, as evidence mountsthat Samsung would loveto shift at least some of itsdependence on Googles Android

operating system. As previouslynoted, Samsung has alreadycommitted to producing high-endsmartphones around Tizen. Given

consumer adoption of its manyconnected products, including theGalaxy smartphone and tabletlines, the company just mightbe able to drive acceptance ofTizen. One thing Tizen has in itsfavor is the ability to run Androidapplications through a runtimeenvironment. Whether other OEMs would want to license the

platform from Samsung remains to be seen. One things forsure, Samsung has emerged as perhaps the only real competitorto Apple and an OS like Tizen could give it the kind of controlit needs/wants to continue producing innovative products.

Entners Take:Absolutely [Samsung] will give Tizen a try. Tizenis their answer to iOS. [Samsung] treated Googleand Androidlike a dirty word. It was mentioned only once when the S4 wasintroduced...They fully relegated Android to being the unseenmiddlewareBy the way, Facebook is trying to do exactly the same.

Firefox may be aimed at emerging markets, but who knows what the future will hold.

Samsung would like nothing more than to chart i ts own course with Tizen


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Review: Blackberry Z10Review: Blackberry Z10$200 with two-year contract from AT&T

Its not just the diehard fans whove growntired of the buzzards circling BlackBerry. Evenusers loyal to other OEMs and eco-systemsmust, at this point, have had enough of howthe Z10 and the new BlackBerry 10 operatingsystem it supports represent a do-or-diemoment for the Canadian smartphone legend.Despite continual decline in market share andthe recent subscriber losses, its still too soon

to predict BlackBerrys fate. But it is clear tosee, after spending some time with the Z10,that the company is making tangible stridestoward shaking off some vestiges of what aBlackBerry was and embracing what it can be.

The hardwareOn first impression, the BlackBerry oozes

elegance. The sleek slab of glass and plasticeasily outclasses the touchscreen bricksBlackBerry used to make, like the Torch. Itsprofile comes close to that of the Lumia 920,while its rounded corners echo the iPhone 5and its face closely resembles the HTC One.

The minimalist front shows off the 4.2-inch LCD display, a 2-megapixel camera anda red notification light between two thin stripsof matte black housing containing the ear

piece and microphone. The sides, consistentwith the phones .35-inch thickness, remainmostly untouched save for micro USB andHDMI ports, a center-mounted powerbutton on top with a headphone jacketnext to it and a silver volume rocker witha mute button in the middle. The back,marked only by some branding and an8 megapixel camera and flash side-by-side, has a wonderful, luxury car

interior feel to it. It feels solid enoughthat its easy to forget the back canbe popped off to access the battery,SIM and SD memory.

The whole package feelssophisticated and understated, whichultimately results in less immediate impact butensures its a phone that youll still be happyshowing off near the end of your contract.

The softwareMuch was made early on of BlackBerry

10s reliance on gesturesthe phonefeatures no buttons on the front, physicalor otherwise. Its a big departure from theOS paradigm to which BlackBerry formerlyassigned itself and requires a small windowfor learning the ropes. But once you get theflow, it essentially becomes intuitive.

Without a home button, a swipe up fromthe bottom of the phones frame becomes

the single tool for unlocking and backingout of applications. When using the phonehorizontally, like while taking pictures orplaying a game, I got a little frustrated withhow I had to return the phone to its upright

position to back my way out. And the sideto side swiping seemed a bit too sensitive attimes, causing me to swipe clear across thescreen I was trying to get to.

But it gets easier and then it gets fun, withthe phones dual-core 1.5 GHz processor upto the task of keeping the flow smooth. It wasespecially nice to flip so quickly to the Hub,a one-stop shop for all your communicationsneeds. At first it looks like a daunting pile-up of a unified inbox, but a quick swipe to

the left reveals an easy sub-category menu,making for much more efficient managementof everything from LinkedIn to voicemail.

The OS packs many more nice surprises

BY BEN MUNSON

Its too early to say if the Z10 is an absolute make-or-break moment for BlackBerry. But regardless

of how integral the devices success is to the companys future, its certain now BlackBerry has built a

smartphone that can compete with any other flagship device on the market.

The Z10,BlackBerrys all-touchflagship smartphone.

BlackBerry World, the companys lackluster digitalstorefront. Continued on page 26


11/28
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12/28

O

ne of the more interesting trends in the wire-less industry is development of technologies

for the so-called self-optimizing network(SON). Particularly in the case of LTE, it is

widely accepted that successful implementation ofSON features will be crucial if network capacity isto expand to meet anticipated growth in demand.With this in mind, it might be useful to take a lookat where SON stands now and what it might providein the future.

The Third Generation Partnership Project, (3GPP)is supposed to be developing standards that support

SON features in a multi-vendor LTE networkenvironment. The 3GPP first published TR 36.902 inlate 2009 as part of general LTE standards Release9. A few revised versions of that SON Release 9standard have been issued, but the last dates backto mid-2011. It provides only basic descriptionsof use cases that illustrate some of the potentialfunctionality of some SON features, and few if anyspecifics on how they might actually work. Since then3GPP has issued general releases 10 and 11 of its suite

of LTE standards, neither of which included an updateof TR 36.902.This seeming lack of progress on SON standards

should not be interpreted as disinterest in SONtechnology development. Indeed, major infrastructurevendors like Ericsson and Huawei strongly promotetheir existing and planned SON capabilities on theirpublic websites and at industry trade shows. Theseofferings provide an assortment of features thataddress virtually every aspect of network deploymentand operation, but those dealing specifically with the

LTE radio access network generally follow the keycapabilities discussed in the last published versionof TR 36.902. These include: configuration ofphysical cell ID; optimization of handoff parameters;determination of cell neighbor lists; optimization ofrandom access channel (RACH) parameters; and configuration andoptimization of inter-cell interference coordination (ICIC) features.

The first four of these standard SON features for LTE RANs cangenerally be thought of as automation of basic engineering functions inwireless networks. When a new base station is deployed, or an existing

one is reconfigured, functions such as identifying non-conflictingphysical cell IDs and determining neighbor lists have traditionally beenapproached as part of the engineering process. Automation obviouslyhas the advantage of reducing the engineering effort (and thus thecost) involved in eNodeB deployment and reconfiguration, but more

importantly it makes practical the widespread use ofvery small cells. Consider, for example, the technical andbusiness model of allowing a customer to buy a femtocelldevice at a local retail outlet, take it home, plug it in,

connect it to some sort of broadband Internet access,and turn it on with the expectation that it will operateproperly and fully integrated with the surrounding macronetwork. That obviously doesnt work if the processrequires case-by-case human engineering of air interfaceparameters. Automatic configuration of cell ID, RACHand handoff parameters, and neighbor lists is thereforecrucial to the plug and play model of small celldeployment, which in turn is a big part of the attractionof heterogeneous networks or Het-Nets, another

area thats currently the subject of intensive technicaldevelopment in the industry.

These four elements of self-configuration and self-optimization are certainly important. However, inmy opinion, by far the biggest potential win thatmight ultimately be derived from SON technology willcome from management of inter-cell interference. Iam not referring here to the currently used models forICIC, or even enhanced ICIC (EICIC), which are staticconfigurations based on simplistic RF propagation and

interference models. (See Are Het-Nets the Answer?Wireless Week August 2012.) Instead, I am envisioning afuture LTE interference management system based uponthe dynamically changing potential interference situationin the network.

To see how such a dynamic interference control systemmight work we can start by imagining an extensive LTEnetwork serving a vast distribution of mobile users. Atany given time, a random fraction of these users willbe actively engaged in data communications sessions.Most of the active UEs will be subject to potential

mutual uplink or downlink interference. From momentto moment, the mix of active users, their geographiclocations, and their data throughput demands willchange. Thats mostly what makes the potentialinterference situation dynamic.

Now lets assume that within this network there are three cells well call them A, B, and C with geographical RF propagationfootprints that significantly overlap. Based on the current ICIC model,to avoid potential inter-cell interference UEs in these three cells wouldhave to be assigned resource blocks from three different portions of

available network spectrum, at least for UEs located near the largelymythical cell edge. (See The Myth of the Cell Edge, WirelessWeek December 2011.) But there will be plenty of cases where, forexample, an active UE in cell A is located where it would be interferedwith by downlink co-frequency use in cell B, thus putting it at the cell

TechInsights


OOAs operators move aggressively to LTE, implementation of self-optimizing network features will

To see how

such a dynamic

interference

control system

might work we

can start by

imagining an

extensive LTE

network serving a

vast distribution of

mobile users.

Elliott Drucker

BY ELLIOTT DRUCKER

LTE Network Self-Optimization:LTE Network Self-Optimization:


13/28

Wireless WeekMay 2013 13

play a big part in expanding network capacity.Looking to the Past & FutureLooking to the Past & Futureedge, but would not be bothered by co-frequency use in cell C. Atthe same time there may very well be an active UE in cell C that couldtolerate simultaneous co-frequency use in cell A. Those two UEs oneeach in cells A and C could then be allocated common downlink

resource blocks without excessive mutual interference. Extended toevery active UE in an LTE network, such resource allocation based onreal-time UE positioning could affect a substantial increase in averagespectrum reuse density and a corresponding increase in networkthroughput capacity and QoS. In its ultimate form, the dynamic systemwould optimize every downlink and uplink resource block allocationin every cell in both frequency and time domains so as to minimize RFinterference.

This level of dynamic interference control will require two keyelements. The first is complete real-time information about potential

interference situations that have to be avoided. The most practical wayto get this information is for each active UE to measure and reportdownlink signal levels from all potentially interfering cells, somethingthat is actually within the capabilities of todays LTE UEs.

The second required element as a mammoth system of high speedprocessing that takes the downlink measurements from UEs, translatesthem into RF path loss, takes into account the current throughputdemand for each UE and each cell, and then, in real time, optimally

allocates resource blocks for upcoming frame periods.Such real time dynamic optimization may seem impossibly complex.

It probably is today, but in a few years this system might be completelypractical. Its also possible that slightly less optimal results can beachieved with much less complexity. In any event, I believe thatdynamic interference control is where future SON development effortswill reap the greatest rewards.

Elliott Drucker has over 30 years of experience in the wirelessindustry, beginning in 1979 when, as an R&D engineering manager, he

participated in the development of test mobile equipment used in thefamous AT&T AMPS cellular trial system in Chicago. Elliot foundedDrucker Associates in 1992 and has been a regular contributor toWireless Week since 1998.

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Purveyors of competitive and market-leadingproducts and services in IT and telecom arehighly reliant upon the technological innovationsof many others. These offerings typically

abound with technologies developed by many different

organizations. Superlative technologies are by definitionunique and characteristically without close substitutes.For example, leading smartphones need to employmany standard-essential patented technologies forLTE and video coding encoding, as well as non-SEPtechnology pinch-to-zoom, swipe-to-scroll on multi-touch displays and more.

Implementations require a sophisticated and highlyinterdependent mixture of hardware, firmware andsoftware.

This brings with it a liability to pay dues to thosewho own the IP rights to the various technologiesemployed. That cannot simply be ignored or wishedaway by implementing algorithms in software or underopen source licensing arrangements. This is illustratedby the recent licensing agreements by Google for theAndroid mobile operating system, the Chrome PCoperating system and the VP8 video codec.

OPEN SOURCE AND OTHER INFRINGEMENTS

Open source software arrangements in which code is

contributed, modified and used freely without royaltypayments are very appealing to many developers andimplementers; but this does not absolve parties, whovoluntarily agreed to such commitments, from de jure obligationsexternally.

While royalty payments seemingly challenge or even threaten theexistence of open source business models, Google and implementersof its open source offeringssome of whom, including Samsungfor example, have done exceedingly well with these programsareagreeing to cough up.

Android and Chrome are Google-controlled operating systemswith open source software development and licensing. Accordingto Microsoft, the two operating systems employ technologies ithas patented. Smartphone vendor ZTE and contract manufacturerFoxconn have recently joined Samsung, HTC and Acer in signing up to

Microsofts patent licensing program. ZTEs agreement,for example, provides access to patents coveringphones, tablets, computers and other devices runningGoogles Android and Chrome operating systems.Microsoft has forged licensing deals with nearly all ofthe worlds largest Android smartphone vendors andmanufacturers. Also according to the company, 80

percent of Android smartphones sold in the U.S. anda majority of those sold worldwide are covered underagreements with Microsoft.

Microsoft has filed lawsuits for patent infringementagainst various Android device makers includingGoogle-owned Motorola Mobility. Tit-for-tat litigationwith Motorola asserting H.264 video and 802.11 WiFipatents against Microsofts Xbox360 and WindowsPCs has been extensive and prominent.

On the basis of a decision announced April 25,

2013 by U.S. District Judge James Robart in Seattle,Microsoft should pay Motorola about a half-cent perunit for video- decoding technology and 3.5 cents forwireless technology in compensation for Motorolasrelatively small share of the many SEPs to thesestandards. According to Microsoft, that equals about$1.8 million a yearmuch less than the 2.25 percent ofthe retail price Motorola Mobility initially demandedwhich would have instead cost billions of dollars.Microsoft, who, in press reports, supposedly negotiatedroyalties for Android with HTC and Samsung in the

$5-$15 range, is clearly heartened by such differences.However, one should note that unofficial figures suchas the latter should be treated with great caution: all

terms and conditions (e.g., netting off charges with cross-licensing)were not revealed and these figures might not reflect final agreements.

Android has also flourished despite Apples resistance. Applesdeceased founder and former CEO, Steve Jobs, was quoted in hisauthorized biography as saying: I will spend my last dying breathif I need to, and I will spend every penny of Apples $40 billion inthe bank, to right this wrong. Im going to destroy Android, because

its a stolen product. Im willing to go thermonuclear war on this.While Apples cash pile has multiplied since then, Android has alsogone from strength to strengthdespite litigation and licensingpaymentsto take 70% of the 700 million unit smartphone marketin 2012.

Analysis

If I have seen further [than certain other men] it is by standing upon the shoulders of giants.

-- Sir Isaac Newton (16421727), British physicist and mathematician referring

to his dependency on Galileos and Keplers work in physics and astronomy.

BY KEITH MALLINSON

Android andChrome are

Google-controlledoperating systemswith open sourcesoftware develop-

ment and licensing.According to

Microsoft, the twooperating systems

employ technologiesit has patented.

Keith Mallinson

No Free or Easy Ride with OpenSource Software Licensing


15/28

STATE-OF-THE-ART VIDEO ISNT EASY

Absent indemnities to implementers, the WebM project website has misleadingly stated for several years that the codecs WebMsupports (VP8 video and Vorbis audio) require no royalty paymentsof any kind. In addition, the projects web site states you can dowhatever you want with the WebM code without owing moneyto anybody. High-performance video codecs employ many and

various state-of-the art technologies. These are developed inan intellectual community comprising scores of companies anduniversities, including thousands of technologists. Most of theseorganizations are clearly unwilling to contribute their patentedtechnologies on a royalty-free basis. Leading open standards inthis field include H.264 which is substantially licensed with anaggregate royalty of up to 20 cents per device through a patentpool administered by MPEG LA with 29 licensors, 2,600 SEPs and1,200 licensees. These licensors tend to be content with this fairlylow royalty rate because they are also predominantly downstream

licensees including manufacturers and service providers.It was unsurprising that several of these patent ownersconcluded the competing VP8 codec was infringing their patentsgiven the development environment described above. Googleinitially attempted to thwart MPEG LAs attempts, announcedMarch 2011, to formulate a VP8 patent pool with an antitrustaction. But the antitrust authorities were having none of it. Thereis no reason in antitrust or patent law why these patent ownersshould not seek to assert their rights bilaterally or through a pool.Instead, in March 2013 Google agreed to license 11 patent ownersfor VP8 through administrator MPEG LA, who said that as part

of this licensing agreement with Google, it would cease seeking tocreate a VP8 pool.

The patent peace did not last long. Within a couple of weeks,Nokia said publicly it believed VP8 infringed some of its patents. Italso described the codec as a proprietary technology that offersno advantages over H.264 and that Google is attempting toforce it on others as part of its WebM project. Nokia said it isunwilling to license its patents for use with this codec. It is quiteentitled to block a standard in this way if its patents are valid andinfringed. Whereas participants to standard-setting organizations

are typically required to commit to offer licenses under (Fair)Reasonable and Non-Discriminatory terms, no such obligationwould apply to non-participants such as Nokia. With nothinglike the level of demand Android commands, VP8 will continue tostruggle significantly with such impediments.

This announcement is intended solely for the recipient as part of a description of our investment banking capabilities, is notand does not constitute an offer to sell or a solicitation of an offer to buy any securities of any issuer referenced herein in anyjurisdiction. RBC Capital Markets is a registered trademark of Royal Bank of Canada. RBC Capital Markets is the global brandname for the capital markets business of Royal Bank of Canada and its affiliates, including RBC Capital Markets, LLC (memberFINRA, NYSE and SIPC); RBC Dominion Securities Inc. (member IIROC and CIPF) and RBC Europe Limited (Authorised by thePrudential Regulation Authority and regulated by the Financial Conduct Authority and Prudential Regulation Authority). Registered trademark of Royal Bank of Canada. Used under license. Copyright 2013. All rights reserved.

October2012

Value Undisclosed

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has sold certain wirelessoperating assets in NM-6 to

Verizon Wireless

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16/28


In 2012, Congress passedthe Tax Relief Bill that

included, under Title 6,allocating the 700-MHz

D Block to the existing PublicSafety broadband spectrumgiving Public Safety a na-tionwide license for 20 MHz(10X10 MHz), setting up anindependent board to buildand manage the network (FirstNet), and al-locating $7 Billion to fund the network from

future spectrum auctions. That $7 billion isnot nearly enough money to build out thisnetwork, which is being planned to cover asmuch of the populated areas of the UnitedStates as possible, and then using satellitecommunications to provide coverage to whatis being called 100 percent of the states, ter-ritories, and tribal areas.

The law also provides for public/privatepartnerships so that public companies can helpfund the network build-out and operationsby leasing unused spectrum from the PublicSafety community. Some of those designing thisnetwork believe that even in the major metroareas there will be excess spectrum that canbe used by commercial operators on a second-ary basis. By secondary, I mean that if PublicSafety needs all of the network capacity in agiven area for an incident, it will have the abili-ty to pre-empt any other traffic on the networkand take control of the entire spectrum. I have

my doubts about the amount of spectrum thatwill really be available to secondary users inthe major metro areas, but it is clear that undernormal conditions there will be spectrum avail-able in suburban and rural areas.

The idea that the Public Safety spectrum(band 14) could act as spillover LTE spectrumfor commercial networks appears to be a win-win for both Public Safety and commercialnetwork operators. Care will have to be taken

when setting up the agreements between thenetwork operators and FirstNet. How manycommercial users can the network supportwhile still providing primary data and videoservices for the Public Safety community? How

Sharing Proves Key to SuccessfulPublic Safety NetworkBY ANDREW SEYBOLD many commercial network opera-

tors will share the spectrum in keymetro areas? What will the impacton cost be for the commercial

operators to have devices that arecapable of band 14 services? Thesequestions will have to be reviewedand answered by the networks andFirstNet, and allowances will needto be made for increased PublicSafety usage over time. As morePublic Safety applications come

online and as more first responders come ontothe network, the greater the percentage of the

total capacity they will need.The good news for the commercial opera-

tors is that Public Safety usage patterns will bethe reverse of commercial users. That is, com-mercial networks send more data and videodown to devices than users send back up to thenetwork. In the Public Safety environment, itappears that most of the data and video will besent from the field devices back to the networkso it can be shared with dispatch centers andincident commanders. Another point in favorof this type of network sharing is that duringnormal patrol activities, the network will notbe heavily loaded, and when there is an inci-dent (typical daily types of robberies, hostagesituations, traffic accidents, etc.) it will belimited to a single cell sector or a couple of cellsectors and access to the network over a largerarea will not be adversely affected.

In rural America, where network opera-tors struggle to find a business model that will

make it practical to build commercial net-works, the private/public aspect of the PublicSafety broadband network will be a biggerwin for both parties. Networks can be built inareas where they were never before economi-cal; there will be more spectrum for the com-mercial operators to use; the percentage of timethe network will be available to their custom-ers will be much higher; and with cost-sharing,commercial customers should have access to

LTE for mobile as well as fixed, in-the-homeand office usage. By the way, this was one ofthe selling points we used when talking tomembers of Congress about reallocating the DBlock to Public Safety. Many in Congress have

districts where a large percentage of the area isrural and their constituents do not have accessto any type of broadband service today. Manyof the commercial operators already have

assets that can be used for the Public Safetynetwork, and backhaul to and from these siteswill be less expensive for both parties if it isshared between multiple organizations.

Commercial operators need more spectrumand cannot wait the 4-5 years it will take forthe FCC to auction and clear new spectrum.Public Safety needs to build this network asquickly as possible. The fact that public/privatepartnerships have been authorized by the law,

and that spectrum is a scarce resource shouldwork to everyones advantage as the network isbeing deployed. FirstNet has stated that it envi-sions a dual build-out approach, building outmetro and rural areas at the same time. As aresult, extending broadband into rural Americajust became easier for commercial operators,and in metro areas there is the possibility thatsome of the LTE traffic on the commercial net-works can be offloaded to this network duringtimes of commercial network congestion.

However, it is important for commercialoperators to understand that they are leasingspectrum from the Nationwide Public SafetyBroadband Network that may not alwaysbe available. FirstNet holds the license andPublic Safety is FirstNets primary customer.Therefore, Public Safety will have access to thespectrum even when secondary users will not.The reason Public Safety needs its own dataand video network is because during major

incidents commercial networks tend to becomeovercrowded with too many demands forservice and not enough capacity to go around.Using the Public Safety network, Public Safetyusers assigned to an incident will have fullpriority and true pre-emptive access to thenetwork. Even with this caveat, commercialnetwork operators that partner with FirstNetwill end up with access to this spectrum mostof the time.

Join Us At Andrew Seybold WirelessUniversity, May 20 at CTIA 2013. For moreinformation please go to http://www.andrews-eybold.com/events/wireless-university.

Seybolds Take

Andy Seybold
http://www.andrewseybold.com/events/wireless-universityhttp://www.andrewseybold.com/events/wireless-universityhttp://www.andrewseybold.com/events/wireless-universityhttp://www.andrewseybold.com/events/wireless-university


17/28

NationalAssociation

ofHomeBuilders


18/28

BY BEN MUNSON

Its probably too soon to draw a line in

the sand between the wireless worldnow and how it was before T-Mobile

put a stop to device subsidies. Butthe newly branded un-carrier has set abold new course that could send disruptingwaves through the industry depending onhow consumers react to the new businessmodel. Wireless Week recently spoke withHarry Thomas, director of marketing at T-Mobile, to find out how difficult the move to

simplicity really was.

Wireless Week:

The idea behind the un-carrier is tosome degree aimed at offering consumersa radical break from the traditional 2-yearcontract model. Were there specific indicatorsthat pointed to a U.S. consumer base that wasready for a major change?Harry Thomas: We started with, What arethe major pain points for consumers in ourcategory overall? Two-year contracts werea big pain point at the top of the list forconsumers. When we launched un-carrier

with John Legere,he talked about

how strangeour industryis and really,thats one ofthe pieces,

these two-yearcontracts.We workedour waydown the list

of pain points: devices are too expensive,contracts are two years but the devices comeout every year, how do I make that work? Welaunched a lot of moves but were not goingto stop there. Were continuing to stay closeto consumers to find out what their issuesare and just continue to break down those

restrictions.

WW: What other patterns are you seeingwith customer complaints as you continue tolisten?Thomas: You use the word complaints andI think thats one source of whats going onin the industry, but we look at different waysof getting input from consumers, whether itscalls directly to us, input from our frontline

and what theyre hearing, focus groups,surveys, third-party data and even just generalchatter out on social networks. You do hearconsumers talk a lot about this category andwhat irks them.

WW: What was the process in thinking aboutthe right time to switch to Simple Choice?Thomas: A few weeks ago we thought wehad critical mass of a few things we couldtalk about that were working toward withhelping consumers with all these restrictionsand changing the way this category works. It

really was, Lets build up a few things. Letsnot talk about necessarily only one thing. Tomake things more simple is actually difficultwork. Anyone who says it would be easy tomatch probably isnt very close to how ourindustry works and how difficult it is. We hadto do a lot work behind the scenes in termsof our billing systems, our activation systems,our commissions, financial analysis. Thisindustry has a lot of structure built around it

that matched the old model. So we needed tobuild some systems that match our new un-carrier model.

WW: What have been the main challenges in

CEO John Legere emphatically pushed for a disruption to the traditional carrier businessthe confusion and frustration out of business as usual is hard work.T-Mobile on Why Going


Harry Thomas

CEO John Legere addresses the press at T-Mobiles Un-carrier event in New York.


19/28

May 2013 Wireless Week 19

model as T-Mobile became the Un-carrier. But it turns out takingSimple Isnt Easyadjusting to the no-subsidies model?Thomas: I think our biggest challenge is

going to be that there is an established wayin our category that the players are used totalking about buying service and phones andthe consumers are used to being talked toabout it. Our biggest challenge is changingthat conversation and reorienting peoplearound what we feel is a more rationalapproach.

WW: How has this new model affected the

consumer experience at T-Mobile?Thomas: Were getting great feedback bothanecdotally from our frontline and directlyfrom consumers but also, in terms of thetraffic that weve been seeing since we madethe un-carrier announcement. Traffic hasbeen up so we think it has been working, themessage is resonating. It does help that wesimplified. Having a simple set starting withone rate plan and then options you can add toit really helps in that conversation as well.

WW: In lieu of overage charges, T-Mobilecustomers are throttled back to 2G when theyexceed their data limit, correct?Thomas: They are throttled back to slowerspeeds. I would say 2G is more a network

descriptor than it is a descriptor about speed.But yeah, what people would traditionallythink of in terms of slower speed.

But we also have unlimited that does notreduce speeds in any way, which is unique.

Nowhere else can you get unlimited 4Gdata on a nationwide network. You have tochoose one or the other with our nationalcompetitors. Either get a nationwide 4Gnetwork and no options to do unlimiteddata on that or you can get unlimited 4Gbut, guess what, the network isnt quitenationwide yet.

WW: Has the unlimited offering put anyunforeseen strain on your network?

Thomas: No, no unforeseen strain. Weanticipate what kind of usage consumers aregoing to have with these plans as well as withthe devices that were selling. With the latest4G devices and the speed that we offer weexpect and we are seeing that consumers willuse a lot more data because its just a richerexperience.

WW: As long as were talking about consumer

experience, given the publics love for CarlyFoulkes and the sadness about not seeingher anymore, was there any handwringingabout launching a new ad campaign with-out her?

Thomas: [Laughs.] There are always goingto be people who will react to change inthat way. But we feel that theres a lot moresentiment toward the things that matter themost. Your device price, your contract, thesimplicity of rate plans and the opportunity toget unlimited all certainly outweigh any angstthat someone may have over missing theirfavorite TV spokesperson.

WW:John Legere is obviously not a behind-

the-scenes CEO. How necessary was that kindof leadership for T-Mobile as it thought aboutits future?Thomas: Obviously, John is his ownindividual and has his own style that wouldbe difficult for others to emulate. But werefortunate to have him as a CEO and thebiggest reason is that he actually representsthe passion that all the employees havetoward doing the right thing for the consumer.

While hes unique and can command thestage and can be more straightforward thaneven our frontline employees can be, whathe matches with our culture is being thatadvocate for the consumers.

T-Mobiles new ads show the carrier breaking away from the pack.

This industry has a lot of

structure built around itthat matched the old model.

So we needed to build some

systems that match our

new un-carrier model.


20/28


ompeting for a job that comes with ashot at a trip to outer space sounds likemore of a game than an interview.Maybe it even sounds a little crazy.

It makes sense to Rob Emerich, CEO ofPaeDae. His startup is focused completely on

games and so it stood to reason that when thetime came for PaeDae to find a new softwareengineer, it might as well have some fun with it.

This is what our company does. We giverewards to consumers, sometimes fantastical,sometimes more everyday, said Emerich.Why not do it with our next hire?

PaeDae is a white-label company offeringmobile game developers an SDK for integratingconsumer rewards into their existing games.Its an inventive way of tackling the difficulties

with monetizing mobile games. Consumers getprizes, consumer partners get positive exposureand mobile developers get money for addingthe lightweight software to their games. Just likePaeDae offers players incentives to keep pluggingaway at games, developers need incentives (i.e.income) to keep making those games.

Emrich explains the meaning to consumers

like this: When we win something or weearn something, were much more likely tofind value in that thing.

Those rewards come from PaeDaes brandpartners and range from free soft drinks tochances to win larger prizes, to the ability tomake a charitable donation. Emrich said itsbeen well-received by consumers.

That kind of positive experience forconsumers invariably provides a benefit todevelopers as well. But Emrich said theres

more for than just that for developers.In addition to the PaeDae software, hiscompany offers a service called Bartr thatallows developers to trade ads. For every adpromoting a different app a developer runson their app, they get to run a similar ad onsomeone elses app. Its a free and targetedsystem that helps developers bring consumers

to their games.Attracting new users was heretoforesomething each developer had to pay for andwas probably their largest expense, Emrichsaid. Were trying to develop a relationshipof trust with developers, to provide them witha service that we know they need that is alsogenerally very expensive and that we have theinfrastructure to support.

APP MARKET BOOMINGTake a look at how business is booming

for mobile apps and its easy to estimate thatthere are a lot of developers out there lookingfor help in grabbing a slice of the pie.

According to Canalys App Interrogatorresearch, app downloads across the fourleading digital storefronts totaled more than13.4 billion in the first quarter of 2013,marking an 11 percent increase quarterly.Without revenue sharing taken into account,

that total was enough to post $2.2 billion inrevenue for all stores combined.

The benefits are there for mobile gamecategories. Direct combined revenue frompaid apps, in-app purchases and subscriptionsgrew by 9 percent quarterly.

But those kinds of boosts in sales dontcome without a little controversy.

Earlier this year, Apple was essentiallyforced to start labeling when an application

in its App Store offers in-app purchases. Thissmall but significant change came on the heelsof Apple finding itself in hot water as toddlersran up staggering bills in mobile games. OneBritish boy rang up more than $2,600 of

BY BEN MUNSON

Even with the controversy surrounding in-app purchases it remains one of the most potentforms of making money off mobile games. In-app purchases have their pros and cons, but

there are many more monetization models for games that carry less risk.

One boy racked up $1500 worth virtual donuts on the Simpsons game.


21/28

digital goodies playingthe game Zombies Vs Ninja. Another Britishyoungster managed to rack up more than$1,500 in digital donuts on a Simpsons game.In both instances, Apple refunded the money.

Thats relatively small potatoes comparedwith the near $100 million it cost Apple tosettle a U.S. lawsuit over similarly high billsstemming from kids spending real money

inside of free games. Its a trend that has ledconsumers to question just how free mobilegames really are and it has possibly attracteda certain level of shadiness to developers ofthese popular apps.

STRIKING A BALANCE

Thats why a resoundingly positivemonetization scheme like PaeDae seems sovital for mobile games. Such a solution strikesa balance between actually making money offof developing and bogging down free gameswith so many ads that annoyed consumersjust skip it all together.

How much money can I make while

limiting how much I piss off my players? ishow Emrich phrases the question developershave to answer. He adds that his platform isone of the first opportunities for developers tomonetize and engage their player and thats

Strategic

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22/28


a very new option for them.But hes quick to differentiate what PaeDae

offers from in-app purchases, while stillinsisting theres a time and place for in-apppurchases and that they can be convenient forthe right user.

Its really not a part of our system at all,Emrich said. Theres nothing to buy in oursystem. The user can choose to interact with abrand but the developer gets paid regardless.

But given the continued dominantpopularity of free apps, developers will haveto have more creative ways to get paid sincepurchase and subscriptionfees dont account for muchof the action. According to

Gartner, total downloadsacross all storefronts areexpected to pass 81 millionin 2013 but only about 10percent of those will be paid-for apps. The rest will befree and Gartner doesnt seethat number going down,predicting free apps willaccount for 91, 92 and 93percent respectively in eachyear following.

But Gartner sees thenumber of downloadsfeaturing in-app purchasesjumping from 5 percent oftotal downloads in 2011 to30 percent in 2016 with in-app purchases accountingfor 41 percent of total storerevenue by 2016.

In-app purchases areon track to become quite adominant revenue producerbut if they are deployed inconjunction with other, lesshot-button monetizationtechniques, consumer annoyance orexploitation can be kept to a minimum.

DEVELOPERS NEED OPTIONS

Scott Swartz, CEO of MetraTech, acompany that specializes in monetizingbusiness relationships, sees something in theform of a hybrid approach to monetizingapps, including mobile games.

With MetraTech, our special sauce isallowing the customer to configure the modelthey want, Swartz said. You can havesubscription models, you can have usagemodels, you can have advertising models andyou can have all types of hybrid models.

David MacQueen, director of wirelessmedia strategies at Strategy Analytics, seesall of those models as viable options. Herecognizes in-app purchases as a strongmonetization plan for mobile game developersbut acknowledges that the practice is still inits infancy and the positives and negatives arestill being sorted out.

[In-app purchases] can lead to ameritocracy, MacQueen said, talking aboutgames garnering financial success based onquality instead of marketing. If everythingwas monetized through in-app purchases youwould have a true meritocracy where onlythe games that were good and resonated with

consumers would be theones that would actuallygenerate revenue.

MacQueen sees thenegatives of in-apppurchasing coming fromdifferent directions, bothfrom scams and fromlegitimate companiestrying out different thingsand making unfortunatemistakes. Problems like kidsaccidentally spending $300of their parents money onTetris will continue until theindustry learns to regulateitself or governmentregulators get involved.

An example of self-regulation MacQueen citeswould be the industrydoing away with hybridmonetization models thatcombine up-front charges

and in-app purchases.If Ive paid the full

price for something I expectfull access, he said. Ifits free theres a bit moreleeway where consumers

will understand, Well, this has been free forme to play up till now. I will pay a little bitextra for level packs, add-ons, etc

But MacQueen sees monetization

alternatives for game developers wishing toavoid the possible pitfalls associated with in-app purchases. Recognizing that theres thekind of mobile game developer communitythat powers something like PaeDaes ad-for-

ad exchange program, he sees advertising asa viable model for making money off mobilegames. But he identified a curious problemthat practice could present.

If you create a game thats ad-funded,your major advertisers are going to be yourcompetitors, MacQueen said. What tends tohappen is you see adverts for other games, peoplewho are effectively trying to steal your audience.

Beyond those options he sees subscriptionmodels as a money-making tool, but thatpractice is most often associated with themassive multi-player experiences common toPC and console gaming but not as much tomobile gaming.

Subscriptions for mobile apps, not justgames, is something MacQueen has seen takeroot in Asian markets but its a practice hesyet to see catch hold in western markets likethe U.K. and the U.S.

As the market for mobile games continuesto grow, more and more developers are goingto have to find the monetization model orcombination of monetization models that bestsuits their games and the players it attracted.It appears that all models, not just in-apppurchases, come with a wide variety of plusesand minuses. In-app purchases just happen to becarrying the hottest lightning rod at the moment.

But with the right amount of patience and

participation from players and a good balanceof the business and pleasure principals thatguide developers, mobile games will continueto be a beneficial experience for everyoneinvolved.

If everything was monetized

through in-app purchases you

would have a true meritocracy.

Apple has been forced to display when apps include

in-app purchases.

Developers decide when and where theywant PaeDae rewards to pop up in their

games.


23/28

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24/28

By The Numbers 123

24 Wireless Wee kMay 2013

Most Mobile MoneyMoves Toward the BankStill in its infancy,mobile commerceplatforms are work-ing their way intoconsumers dailyroutines. New datafrom the YankeeGroup suggeststhat mobile bankingis the most widelyaccepted form ofthis wireless tech-nology, with fully39 percent of con-sumers interviewedsaying they haddone some mobilebanking in the pastthree months. Thats compared with 14 percent say-ing they had used mobile payments, 16 percent saying

they had used mobile coupons and 18 percent sayingthey had engaged in mobile commerce in the last threemonths. As far as the future of mobile money is con-cerned, Yankee Group said, Mobile bankings stancewill only strengthen.

An April 2013 report from CDMA sees maturing markets rapidly accelerating theiradoption of wireless technology. CDMA counted about 40 percent of people in

the developing world as mobile service subscribers now and noted that numberhas grown more than 10 percent every year since 2007. Furthermore, it can placethe 50 percent of people worldwide in the wirelessly connected population bytaking into account those who have access to mobile but do not own a device.Still, CDMA estimates that less than 10 percent of those connected people in thedeveloping world own a smartphone compared to the near 50 percent of mobilecustomers using smartphones in Europe and the U.S.

Developing World Catching Up on Mobile

LTE Continues Broad ExpansionAs LTE coverage continuesto reach toward all corners

of the country, the gapbetween carriers footprintsstarts to narrow. Hereswhere U.S. carriers are at asof April 19, 2013 (the talliesbelow are as of this writing):

Verizon Wireless: Verizon Wireless says itcurrently covers 491 markets with LTE and is on trackto complete its LTE rollout by the middle of 2013.

AT&T: AT&T says it currently covers 182 markets withLTE and plans to add an additional 77 cities to that listby the end of summer 2013.

Sprint: Sprint currently covers 88 markets with LTEand has announced plans to bring coverage to morethan 100 additional markets in the coming months.

T-Mobile: T-Mobile just deployed its LTE network toits first 7 cities and plans to coverage 200 million of itssubscribers by the end of 2013.

U.S. Cellular: U.S. Cellular has announced plansto bring LTE to an additional 3,800 cities and townsby the end of 2013 and bring LTE coverage toapproximately 87 percent of its customers.

A new study from iGR that surveyed 1,000 wireless subscribersfound that 21 percent wanted a larger display size on theirsmartphones. iGR discovered that the consumers who indicatedthey used their smartphones for all the possible activitiesincluded in iGRs list were the most likely to want more screen.iGR said, These users, in addition to users who use theirsmartphone for both work and personal use, were more likelyto desire a larger screen on their next smartphone. Coupledwith data from IHS that shows average smartphone display sizehas been growing steadily since 2008, its reasonable to thinkthat smartphone screens stay super-sized and that plenty of

Consumers Could Fall for a Phablet

Evolving M2MConnectivity

According to Ciscos annual mobile

data forecast, fully 64 percent

of global mobile M2M connections

were connected via 2G connectivity,

while35 percent were connected

via 3G and only 1 percent via 4G.

By 2017, Cisco still sees32 percent

of M2M modules operating on a 2G

connection, with a significant amount

of that traffic having migrated to 3G

(59 percent). By 2017, only 9percent of total M2M traffic will be

over LTE.

A Good Technology survey of 100

companies, found that 76 percennt

of those surveyed that currently sup-

port BYOD have more than 2,000employees, making mid-to-large sized

companies the biggest adopters of

BYOD. The study also found that in

2012,35 percent of large enter-

prises with more than 10,000 em-

ployees had a policy in place, and this

year, those large companies with more

than 10,000 employees make upthe largest segment supporting BYOD

at 46 percent.

Trend TowardsBYOD Continues


25/28

earching for content in anaesthetically pleasing man-ner within the constraintsof a mobile device isnt

easy. Many have failed miserablyat the task and plenty of new-comers, as well as veterans, are

constantly looking to refine howwe find the information we need.Traditionally, the bigger nameslike Google and Microsoft, havedominated the space. These aretypically centralized strategiesthat have users entering a singleitem that theyre looking for andthenasking the search engine to go

out and find that thing and bringit back.Surprisingly, many say thats an

outdated way of looking at things.Vu Digitals new mobile app

for iOS emphasizes personalization, while eschewing the more tradi-tional modes of searching for information. The company is a C Spireaffiliate that aims to get its users the right information before they golooking for it.

You cant always know to search for something if you dont knowwhats going on. So we pick up where the search engines drop you off,

says Wade Smith, Vice President of Operations and Management forVu Digital.

The Vu mobile app presents multiple categories of contentFood,News, Sport etc.and then asks that users identify those pieces of con-tent that they find most interesting. Over time, Vu learns what a personlikes and hopefully delivers content that fits the users interests, whilestill keeping them informed with timely information about other topicsand events.

Vu sees its platform as an ecosystem that goes beyond the mobileapp. The company has also deployed a website (MyVu.com) where

users can tweak their profile if Vus algorithms have gotten somethingwrong. It also did a soft launch of an HTML Vu button that any web-site can embed.

Smith explains that the Vu button acts very much like a Twitter orFacebook button, however the Vu button aims to add personalizationto any given website by referencing the users Vu profile.

The end game includes a monetization strategy, as well as a back-end analytics engine that publishers will find appealing because theVu button offers them a complete profile of the users interests beyondjust their websites content. Still, it doesnt pull the user away from the

site. In fact, it doesnt change the look or feel of the publishers websiteat all. It simply displays content that is relevant to the user in a drop-down menu.

If you embed our button on your site, we only pull content from yoursite...Were not going to send you out to the New York Times, Smith says.

The difference between thetraditional approach to searchand Vus approach is pretty ob-vious. In the old way of doingthings, the user goes out ontothe Web looking for a specificpiece of information. With Vusdecentralized approach, the hopeis that it can gather enough infor-

mation about a user that it candeliver what the user is lookingfor before she even knows sheslooking for it.

Its probably ironic that ex-Google CEO Eric Schmidt and

Jared Cohens recent musings onthe digital future rest more heav-ily on the profile-centric idea ofsearch than on Googles current

centralized philosophy. If yourefamiliar with Schmidts version ofthe future, you know that he envisions a world where computers knowyou better than you know yourself. Schmidt has long espoused the ideaof autonomous search as the next step in personalized computing.

And while that all sounds perfectly amazing for Google to predicta users every move, for instance offering suggestions for lunch basedon the time of day and my calendar, it would probably be difficult forsuch a system to predict a spontaneous query at a cocktail party for thename of that one guy, in that one movie.

The most common objections when Schmidt opens his mouth about

the future of computing is the complete absence of digital privacy in aworld where everyone lives and dies by their collection of virtual pro-files.

Vu recognizes that privacy is top of mind for consumers and hasbeen audited and certified by TRUSTe and follows its best practices.But Smith says that the ability for consumers to view and edit their Vuprofiles ads yet another level of transparency to the service.

Weve attempted to take it in a different than most folks who aretrying to collect as much data about you and sell it off to the highestbidder, Smith says, noting that Vu has a strict opt-in policy that makes

users aware that the information being gathered is to improve the Vuexperience.

As Smith acknowledged, its hard to make it in the search game,especially with big hitters like Apple, Google, Yahoo!, Microsoft andmost recently Facebook, all deeply embedded in the market.

While Vus solution is perfectly reasonable, it requires that usersspend a lot of time with the product in order to create that profile.Smith says leading with the mobile app in its launch of the product waskey to getting users registered and creating the kind of engagement nec-essary for a rich profile.

While the profile game certainly isnt new, Vu is getting in on theground floor of new type of search. However, it remains to be seenwhether Googles more centralized search strategy up to this point, aswell as its Android platform on nearly a billion phones by 2014, hasntalready created the richest profile set yet.

BY ANDREW BERG

Vu Digitals New Approach to Search

Wireless WeekMay 2013 25

Vu is based on user preferences.

The Vu Digital app has an aesthetically

pleasing, easy-to-use UI.

S
http://myvu.com/http://myvu.com/


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like a great browser, easyintegration with Dropboxand a wonderful keyboard.

Mimicking the physicalQWERTY that BlackBerrybuilt much of its reputationon, the on-screen keys takeon the same layout andinclude the frets betweenrows, where predictive textappearsoften above thekey you intend to useandwaits to be flicked up to the

text field.

The display and cameraThe display presents a

curious issue: its a morethan adequate size at 4.2inches but like the iPhone, itleaves so much real estate onthe front uncovered that youcant help but wonder why

it couldnt have been biggeror, vice versa, why the phonecouldnt have been smaller.Beyond that, its crisp, clearand bright, everything thatsexpected from the display ona modern smartphone. Its agood canvas for a better thanaverage camera.

The BlackBerrys cameracertainly isnt perfect.

Its hampered by some issues with focus and colorreproduction, but it mostly makes up for those

issues with performance and cool tricks. The cameralaunches quickly from a dedicated button on thehome screen and photos snap almost immediatelyafter you touch the screen. Videos, shot in 1080p,look sharp. Time Shift Mode, similar to NokiasSmart Shoot or Samsungs Best Shot, is an easy andfun detail, allowing you to cycle through numerousshots of subjects faces.

The specs and battery

The Z10 doesnt pack anything under the hoodthat will surprise. It supports LTE, HSPA+ and UMTSalong with 802.11 Wi-Fi. It packs NFC, Bluetoothand mobile hotspot capability. Its healthy with 2 GBof RAM and willing to expand its 16 GB of storage by

32 GB. But beneath its backpanel it hides an ugly secretin the form of its 1,800 mAhbattery, a relatively weak

power source that producesa disappointing amount ofbang from a full charge.With moderate use, includingmessaging and browsing,the Z10 just barely made itthrough an eight-hour workday. The fact that the batteryis removable, so it can bereplaced with a fresh pack,

makes the dismal battery lifemore acceptable. But a fulldays use out of a full chargeshouldnt be too much to askfor out of a smartphone atthis stage in the game.

BlackBerry WorldOne of the biggest

concerns approaching

the Z10s launch was appavailability in the BlackBerryWorld storefront. Thosedoubts end up being validatedthe more you peruse theofferings. There are knock-offs of popular apps likeNetflix that dont comeclose to the functionalityof the originals. There arestaples but they come missing

features, like Facebook showing up without chat orMessenger. But BlackBerry World should close thegap between more mature offerings like Google Playand the App Store, especially if the eco-system provespopular enough to attract more developers.

Something it has right over the App Store is thehousing of apps, music, TV shows, movies, ebooksand magazines all under the same umbrella. It mayseem like a small timesaving measure to eliminateseparate storefronts, but it makes shopping sessions

more convenient.

The verdictThe Z10 is a good phone that can stand up in

terms of hardware, software and performance to justabout any other flagship smartphone on the markettoday. BlackBerry has made some genuinely refreshingmoves with its gesture-based OS and it has whippedup a brutally efficient communications device, forbusiness or personal. But if BlackBerry really is

counting on the Z10 to keep the companys ship fromgoing under, it may have chosen a paddle a bit toomuch like the others. The Z10 definitely wont pushBlackBerry ahead of the pack, but it should keep it inthe race.

Publisher/Sales: West Holly Hoffer973-920-7783 [email protected]

Senior Editor Andrew Berg973-920-7761 [email protected]

Associate Editor Ben Munson

973-920-7717 [email protected]

Contributing WritersElliott Drucker, Keith Mallinson, Andy Seybold

FirstNews [email protected]

Art Director Deb Jorgensen973-920-7119 [email protected]

Production Manager Deb Wawzyanick973-920-7148 [email protected]

Audience Development Manager Gail Kirberger973-920-7482 [email protected]

Sales: East, Midwest, Intl - Maureen Mushinsky973-920-7788

[email protected]

Mailing Address100 Enterprise Drive, Suite 600, Rockaway, NJ 07866-0912

973-920-7000 Fax 973-920-7551

Satellite OfficesMadison, WI and Denver, CO

Chief Operating Officer/Chief Financial OfficerTerry Freeburg

PresidentGeorge Fox

Chief Marketing Officer/Chief Digital OfficerPrescott Shibles

Vice President, Human ResourcesSusanne Foulds

Volume 20 Number 1, May 2013. WIRELESS WEEK (ISSN #1085-0473, USPS #014-436), (GST Reg. #844559765) is a registered trademarkof and published 4 times a year (in May, August, Sept/Oct and Nov/Dec)by Advantage Business Media, 100 Enterprise Drive, Suite 600, Box 912,Rockaway, NJ 07866-0912. All rights reserved under the U.S.A., International,and Pan-American Copyright Conventions. No part of this publication may bereproduced, stored in a retrieval system, or transmitted in any form or by anymeans, mechanical, photocopying, electronic recording or otherwise, withoutthe prior written permission of the publisher. Opinions expressed in articles arethose of the authors and do not necessarily reflect those of Advantage BusinessMedia or the Editorial Board.

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While not perfect, the Z10s camera launches quicklyand photos snap with little latency.

BlackBerry has made some genuinely

refreshing moves with its gesture-based

OS and it has whipped up a brutally

efficient communications device, for

business or personal.

Continued from page 10

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Welcome to a brighter, bolder wireless world.

Corning introduces a revolutionary all-optical, converged in-building wireless

solution that delivers unmatched bandwidth and support or operators, services

and applications over a single, high-perorming fber inrastructure. The Corning

ONE Wireless Platorm supports cellular services, Wi-Fi and applications

including Public Saety, and delivers location-based service capabilities to

enterprises today or tomorrows mobility needs.

Join us at CTIA 2013 Booth 2455 and experience the Optical Network Evolution

(ONE) platorm.

2013 Corning Incorporated. All Rights Reserved.

Wireless

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