Wireless Voice-over IP SIP-Based HandSet Solutions Hitachi Cable America

July 11th ,2006

Wireless Voice-over IP SIP-Based HandSet Solutions Hitachi Cable America

July 11th ,2006

Market Drivers for VoWLAN – Disruptive Analysis

• WLAN market growth and penetration: Largest driver for voice-over-WLAN is the growth of data-over-WLAN in enterprises , homes, and hotspots. Voice can “piggyback” on this.

• Handset architectural flexibility: smartphone operating systems, more powerful phone chipsets, and 3rd-party mobile software component suppliers contribute to the realization of mass-market VoWLAN handsets.

• VoIP adoption: Fixed VoIP has hit the early majority of adopters, mostly corporate and residential. VoWLAN is the best route for mobile VoIP.

• Mobile-fixed substitution: The world’s fixed and broadband operators want to capture (or regain) revenues from mobility - without the expense of spectrum licences and complex networks. With the adoption of the MVNO model, VoWLAN is the best way to start reversing historic fixed-mobile substitution.

• In-building coverage: Cellular coverage inside buildings can be poor, and contribute to churn. 3G in-building coverage is usually worse than 2G. VoWLAN can help solve this problem.

VoWLAN appears to be one of the few areas with as much end-user “pull” as vendor/operator “push”

Handset Market ForecastSingle mode and Dual mode

• Enterprise First – SIP based Early Adoptors: SMB, Carrier Hosted IP• Do not underestimate Consumer Usage• Dual Mode is the final frontier, but WiFi does not go away!

Target Markets

• Vertical Markets:– Medium to Large Enterprise with interest in a

comprehensive wireless deployment– Enterprises with branch offices– Education – especially campuses with multiple buildings– Healthcare with increasing capacity & security concerns – Public access environments with both private and public

access needs (e.g. Hotspots)

• Operators– Hosted WiFi Extensions to existing IP Solutions

Minicipality WiFi is HOT and Voice will Follow320 RFP ISSUED IN 2005

Hitachi Cable SIP WiFi Handsets

Single and Dual Mode

The Hitachi Cable Advantage (SIP)

• Superior Technology and OEM/ODM Capability– RF Design & manufacturing (Hitachi Research Labs)– Elegant and Best Ergonomic Form Factor– Unprecedented Scalability from SMB to Carrier Level

Deployments

• History of Quality & Reliability– ISO 9002 certified. – RoHS compliant – 4 –year in a row IBM Quality Winner, Cisco’s Optics

Supplier of Year Award

• Interoperability: Large Range of Compliance– Top-Tier IP-PBX/SIP Server Compliant (including IMS

Apps)– Top Tier AP Vendor Interoperability (L2/L3 Roaming)

SIP: The dominant Multimedia (VoIP) Protocol in the Industry

• Almost all RFPs from Carriers and Enterprise networks have SIP support as a mandatory item.

• Alcatel, Avaya, Cisco, IBM, Microsoft, Siemens have SIP-based Enterprise gear as their flagship products!

• Large Carriers, MCI, BT, AT&T, among the first to roll out SIP-based services

• SIP is simple, scalable, readily feature expandable, programmable, can support all legacy PBX features plus whole lot more!

• SIP (URIs) may identify a user, a device, a service, or some other combination for a pre-defined calling flow.

• SIP is user centric , one unifier that map across mulitple device media types, …. “ a public address”.

“So, SIP it…..….SIP it Good!”

Upgrade Release of WIP-5000 -A Version: Now (b)

Supports 802.11 b/g SIP v2 with added Security Extensions WMM 802.11e (QoS), Diffserv DSCP WPA (PSK), WPA2 (soon to be

released) STUN, SNAT, UPnP G711/G729A Codec 300 Phone Entries SIMPLE: Presence and IM ( SMS) ~ 4 hour talk time, 60 Hr Stand-by Many PBX Calling Features Supported Award winning Voice Quality EAP (TLS, TTLS, PEAP, MD5)

Awards• 2004 N+I Product of the Year award - Tokyo• Internet Telephony Product of Year award US• Avaya DevConnect Compliance • Single Largest SIP-based deployment of > 7,200

and growing• Long list of Technology Partners

44

Phone Key Pad Layout for FNEs

END KeySEND Key

LeftSoft Key“Joystick”

CLR Key

FNE’s FNE’s

ProgrammableProgrammable

Via Speed DialVia Speed Dial

Entry in PhoneEntry in Phone

Book..Book..

FNE’s FNE’s

ProgrammableProgrammable

Via Speed DialVia Speed Dial

Entry in PhoneEntry in Phone

Book..Book..

　 -Front-

-Side--Bottom-

Liquid Crystal Display（ 8lines, 10digits ）

Earphone, Microphone

,

Mini-pinVolume

keylock

Connector

（ AC Adapter, USB Cable ）

WirelessIP5000- A SIP WiFi Handset

Interoperability List

Wireless LAN compatibility,

Compatible with all leading enterprise APs (Meru, Aruba, AireSpace, Colubris, Symbol, 3COM. Aironet)

IP PBX interoperability

Hitachi Cable is a DevConnect Compliant Partner. We are also qualified with other Tier I and Tier II IP PBX Vendors (NEC, Nortel, Fujitsu, Toshiba. Lucent, Shoretel, and Tier II IP-PBX etc)

SIP Server

Compatibility

Widest range of SIP Server compatibility

(Broadsoft, Persona, Tekelec, Sylantro, Hitachi, Simplified SIP, Avaya SES R 3.0)

Hand Set

Portfolio

Focused on Enterprise, expanding to Service Providers offering Hosted Ent/Consumer VoWiFi.

Service and supportDistribution and Support via key technology partners, and full service distributors/VARs

Current Handset PortfolioCurrent Handset Portfolio TBR 4Q/06TBR 4Q/06

Wireless IP 5000For Enterprise and Carriers

w/Hosted Offerings Superior Voice Quality, Battery

Life and ergonomics

Wireless IP 5000For Enterprise and Carriers

w/Hosted Offerings Superior Voice Quality, Battery

Life and ergonomics

Wireless IP 3000For Carrier /MSO

ConsumersMaintain SMS

Maintain Superior Voice Quality

Wireless IP 3000For Carrier /MSO

ConsumersMaintain SMS

Maintain Superior Voice Quality

Dual Mode WIP-6000

WiFi 802.11g plus

CWDM , GSM, or W-CDMA

Dual Mode WIP-6000

WiFi 802.11g plus

CWDM , GSM, or W-CDMA

Using SIP Lower TCO by:

• Reducing expenses of traditional PSTN calling• Unifying applications with open standards• Extending centralized applications across the

enterprise

• For operators, allows for Hosted IP Centrix type solution, with auto-binding for client.

• Two options: WIP5000 and WIP3000

SIP Simplifies Networks A Single Pipe to the Cloud

Service Provider

SIPNetwork

Phones

Router

PSTN LongDistance

LAN

PBX

PSTN LocalAccess

IP Data/Telephony

All Communications

SIP Trunking

• Single IP link for voice/data• Eliminate PSTN interfaces for

long-distance and local access• Save 20%+ on toll charges• Prepare for future SIP solutions

VoIP Today

IPNetwork

Phones

Router

PSTN LongDistance

LAN

PBX

PSTN LocalAccess

TDM

TDM

IP Data/Telephony

Internal Communications

External Communications

External Communications

• VoIP for internal communications only

• Separate TDM interfaces required for external communications with partners/suppliers/customers

• Extra cost, extra hardware, extra complexity

With SIP, ENUM / IX POP Exchange is very easyRight here in New York!

Key Customers & Technology Partners

Customer Case Studies

• 28 Floors + Conference Center

• Wireless Data access for guests

• Hitachi-Cable VoWLAN handsets for internal staff communications

• VoIP carrier providing services

WAN

Managed IP Centrex

Service Provided By VoIP Service

Provider

MeruController

Data CenterData Center

WiFiPhones

PDAs

Conference FloorConference Floor

Floor 3Floor 3

Floor 4Floor 4

Floor 5Floor 5

Floor …Floor …

Floor 28Floor 28

Hyatt Osaka HotelData and Voice Deployment

Thank You!For Listening