wintricity (how to effectively launch a new product)
TRANSCRIPT
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WintricityADD ENERGY TO YOUR RIDE
VILLAGE HO YA CITY USE KARO WINTRICITY
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Ms. Shweta KoliSystem Manager
Ms. Mayuri JanwalkarHR Manager
Mr. Ankit UlkandeFinance Manager
Mr. Aman GohariaCo- Founder
Mr. Suffain HapaniMarketing Manager
Ms. Daksha GohilOperation Manager
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Windcon India Ltd.Energy for India
• Established in 1995.
• Founder: Aman Goharia
• It is the largest wind turbine company in India.
• ISO 9000 certification for manufacturing, installation and services.
• WINDCON’S total manpower strength is 3700 which 150 managers and engineers have undergone extensive training.
• Revenue $1.5 billion in 2015-2016.
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VISION-Energizing a sustainable world.To be amongst the leading renewable energy companies globally through technological and operational excellence.
MISSION-We seek to establish ourselves as leading provider of integrated wind energy solutions in India creating valued, single-sourced, efficient energy solutions delivered with passion, expertise, teamwork and a relentless focus on customer satisfaction.
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WintricityADD ENERGY TO YOUR RIDE
Kinetic wind energy is converted to potential electrical power. (POWER WILL BE SAVED IN BATTERY)
Battery is changeable.
Minimum 30km/hr speed is require to generate power.
Product consuming less then 10V use this power.
Free pollution product.
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Rotor
Rotor location Downwind
Rotational speed ----
Rotational direction Clockwise
Blade
Quantity 6 pcs
Length 9cm
Material Plastic
Specification
EnvironmentalConditions
Wind velocity Min 30km/hr
Operation temperature -2 to 40℃
Noise power level Nill
Altitude Depend on Vehicle
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• RTO Approval Certificate
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After Assemble
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After Installation
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Segmentation
Demography-• Age:- 18yrs and above.• Gender:- Men & Women.• Income:- Minimum Rs. 8000 & above.• All vehicles (car, bikes, trucks)
Psychography-• Behavior- One who thinks about spending & who is eco-friendly.• Lifestyle- Lower to middle class.• People who are more focused on T.V. & newspaper.
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Geography-• Country- India• Regions- East, North, Northeast, West, South.• States- Metro cities & Rural areas.• Climate- All season.
Benefit- • Cost effective.• Long product life.• Reusable battery.• Low maintenance.
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Market Targeting• Selling on PAN India basis.• National level.• Customers- All those who use vehicles.• Market- Mass market.
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Positioning Faster growing energy
Cheapest Source
Low Maintenance
Fuel Source free and in-exhaustive
Pollution free product
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Financial BudgetCost Of Distribution Amount
Transportation Rs. 150cr
Warehousing Rs. 60cr
Inventory Handling Rs. 40cr
Cost Of Production Amount
Raw-material Rs. 150cr
Manufacturing Rs. 350cr
Packing Rs. 50cr
Cost Of Marketing Amount
Print and Broadcast Adv. Rs. 70cr
Website Development Rs. 15 Lac
Trade Shows Rs. 5cr
Special Event Rs. 7 cr
Social Media Rs. 1.5cr
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Marketing Mix Product-
• Eco-Friendly.
• Affordable.
• Portable.
• Water resistant.
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VEHICLE BATTERY SPEED TIME BATTERY CHARGE
BIKE 30 V 30-40 km/hr 15 mins 15%
CAR 50 V 30-40 km/hr 15 mins 25%
TRUCK 70 V 30-40 km/hr 15 mins 35%
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Price
15V Rs 5999 20V Rs 6999
25V Rs 7999
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Place:-
• E-Commerce-
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• Wholesale Market:-
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Vehicle Manufacturer:-
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Promotion-
360 Degree Marketing
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Wintricity
Windcon India Ltd. Energy for India
‘Make In India’
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Energy Giant Windcon India Launched its Innovative Product ‘Wintricity’
New Delhi
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Promotion-
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THANK YOU