new product launch

70

Upload: winnie-manoj

Post on 19-Jan-2015

905 views

Category:

Education


0 download

DESCRIPTION

We have prepared this ppt based on a new product launch.. and our product is a phoneblock !!

TRANSCRIPT

Page 1: New  Product Launch
Page 2: New  Product Launch

Group Members:

•WINNIE MANOJ

•STEFFY THOMAS

•ROHIT SHETTY

•TINA COUTINHO

•PRATIK SHETTY

•NILOFER KHAN

Page 3: New  Product Launch

Future Conservative Technologies

Page 4: New  Product Launch

Our Company Logo

Page 5: New  Product Launch

Our Company tagline

“Un-Blok”

Page 6: New  Product Launch

AIM

•To harness green and clean renewable energy sources for environment benefits.

•To conserve & promote Energy Efficiency & Energy Conservation measures.

• To maintain balance between human needs and environment

Page 7: New  Product Launch

INTRODUCTIO

N

Page 8: New  Product Launch

PROBLEM

Page 9: New  Product Launch

What is it ??....• Any improperly disposed electronics can be classified as E-Waste.

• E-Waste needs to be reduced for a cleaner tomorrow.

Page 10: New  Product Launch

The Issue

Page 11: New  Product Launch

• Breakneck speed of the modern

world at developing new

technologies.

• The recycling procedures used in

disposal centers in rural India lead

to toxic materials.

• This practice occurs all over the

world.

• There are many harmful materials

used in modern consumer

electronics.

Page 12: New  Product Launch

Map of e-waste recycling countries

Page 13: New  Product Launch
Page 14: New  Product Launch

Reason

Electronic devices are not

designed to last

Page 15: New  Product Launch

Phonebloks

Page 16: New  Product Launch

What is a Phoneblok???..

Page 17: New  Product Launch
Page 18: New  Product Launch

•Smartphone made up of smart

modular elements.

• Minimize electronic waste.

• This concept is has been

compared to Lego building

blocks.

Page 19: New  Product Launch

Why a Phoneblok??....

Page 20: New  Product Launch

•It allows people to tinker with their phone.

•It’s essentially a very similar concept to the way

we upgrade our PCs. 

•Phonebloks works on the premise that everyone

is different and has different needs from their

smartphone too.

•You can add extra storage to many smart

phones now, but you can’t upgrade much else –

certainly not the camera, processor or the

screen.

Page 21: New  Product Launch

•The market of electronic devices is growing rapidly, but it feels like we are building disposable stuff.

• Every time we make something new we completely throw away the old one. Imagine all the good displays, bluetooths and speakers we have thrown away.it's time to set up a universal modular platform that companies work on together.

Page 22: New  Product Launch

WORKING

Page 23: New  Product Launch
Page 24: New  Product Launch

- Each device consists of a motherboard drilled with holes.

- On the front, you can mount a detachable display.

- On the back are all of the hardware features that make the phone work, such as the battery and mobile antenna.

Page 25: New  Product Launch

Working:THE BASE

Page 26: New  Product Launch

The holes in the motherboard contain electrical connectors, which form a circuit with the conductive pins of the blocks, creating a fully functional -- and fully upgradeable -- phone.

Page 27: New  Product Launch

WORKING:The Connectors

Page 28: New  Product Launch

Instead of having a fixed specification, you can tailor-make your own phone using ‘bloks’ – individual modules such as cameras, processors and batteries – to suit your needs.

Page 29: New  Product Launch

Blocks

Page 30: New  Product Launch

PRACTICAL APPLICATIONS1) Person with a cloud storage

Page 31: New  Product Launch

PRACTICAL APPLICATIONS2)Person interested in photography

Page 32: New  Product Launch

PRACTICAL APPLICATIONS3) Music Lover

Page 33: New  Product Launch

BLOCKSTORE

Block store will be similar to app store

Page 34: New  Product Launch
Page 35: New  Product Launch

Final verdit

Phonebloks is a phone made to upgrade and repair; it's a phone worth keeping. Usually we throw it away after a couple of years. But this one is made to last.

Page 36: New  Product Launch

Competitive review

Page 37: New  Product Launch

Marketing Strategies

Focus is mainly towards early adopters of new technology.

Targeted towards metropolitan cities in India.

Giving a tough competition to smart phones.

Creating a hype in the market.

Page 38: New  Product Launch

Advertising

Create a hype in the market by the tagline:

“ Un-Blok”

Out-of-the-box and quirky techniques.

Page 39: New  Product Launch

Ads on Televisions

Ads on channels like CNN,NDTV

profit, etc

Page 40: New  Product Launch

Non Conventional Advertising

Page 41: New  Product Launch

Ads on Hoardings

Page 42: New  Product Launch

Ads on Newspapers

Page 43: New  Product Launch

Posters

Page 44: New  Product Launch

Ads on BEST buses

Page 45: New  Product Launch

Brand Ambassador

Page 46: New  Product Launch

RAJIV MAKHNI

Page 47: New  Product Launch

Budget Preparation

Page 48: New  Product Launch

MEDIA INSERTION SIZE PLACE RATE(in Rs) PAGE AMOUNT

SPORTS, BUSINESS & FASHION MAGAZINE

1 month Full page

Mumbai,Delhi and Chennai city

33000 per page 4 page 5,28,000

SMALL HORDINGS & BOARDS

10 Days Full Board

Mumbai, Delhi,Chennai.

200000 per day 4 hoardings

80,00,000

Social Net.Sites(Fb & yahoo)

1000 views/ $ 2.99

2,99,000

TOTAL 88,28,0000

Page 49: New  Product Launch

Music Channels Mon-Sat (13:00-17:00)

Duration – 15 seconds

Spot- 2

Rate/10 sec – 1,65000

Total budget for the series- 3,30,000

Television Advertisement

Page 50: New  Product Launch

CNBC & other news channels

Mon-Fri (13:00 - 15:30 )

Duration – 15 seconds

Spot- 2

Rate/10 sec – 1,36,000

Total budget for the serial = 2,72,000

Page 51: New  Product Launch

TOTAL BUDGET88,28,000 + 3,30,000 + 2,72,000

= 94,30,000

Page 52: New  Product Launch

PricingPARTICULARS PRICE IN RUPEES

Slim phone body 7,210

Snapdragon mobile processors 5800

Long lasting Battery (2 years warranty)

900

Internal memory (1TB) 3620

49 Mp Camera 12,909

Display 7800

Speakers 4800

Bluetooth 1600

Wifi 2600

MVAT 2360

Total 49,599

Page 53: New  Product Launch

Promotion

Aggressive advertising will be done to create awareness among the Indian people.

Series of print ads in magazines.Advertising on TV channels showing proper

demonstration and effectiveness of the product will be made.

Higher emphasis on advertising using internet and social media channel.

Page 54: New  Product Launch

Innovation

Phonebloks is a smart phone made up of modular elements. 

The modular design is intended to minimize electronic waste

Its easy to tear the Sachet & easy to open the tube.

Page 55: New  Product Launch
Page 56: New  Product Launch

Geographic Segmentation

Products are being targeted towards urban cities of Mumbai and Delhi.

Page 57: New  Product Launch

Demographic Segmentation

Age factor is taken into consideration

Income – Middle ,Upper Middle and Hi-net worth Consumer

Occupation- Student ,Working professionals and business individuals.

Page 58: New  Product Launch

BEHAVIOURAL SEGMENTATION

BEHAVIORAL SEGMENTATION is done on basis of

Benefits – To reduce e-waste.

Attitude towards product- Enthusiastic & positive

Page 59: New  Product Launch

Positioning Strategy

Cell Ltd will be positioned as a mobile phone with unique feature

The product can be seen by consumer as a smart and eco-friendly product symbolizing easy-to-use.

Promotion campaigns & distribution strategy will help to achieve these above mentioned objectives.

Point of parity: Customers can easily associate themselves with the product as a product made only for tech-savvy and eco-concious generation.

Page 60: New  Product Launch

Market Research

Market Size

India is capable of making all components of mobile phones

28 million units every year are produced growing at 30 % per annum

Samsung covers 80% of the market shares in all over India.

Page 61: New  Product Launch
Page 62: New  Product Launch

STRENGHTS

It’s a Smartphone which has modular elements

At lower cost A strong Punch Line It can be upgraded

easily Manage demand Commitment to

excellence Excellent customer

service

Page 63: New  Product Launch

Weakness :

It might be difficult to divert peoples mind from other smart phones

Colour Limitation

Page 64: New  Product Launch

Opportunities :

Expand in other countries were we can gain more customers

Maintain exclusivity of the brand

Fast growing youth presents growth opportunity

Tie up with fashion houses and special schemes for youth

Page 65: New  Product Launch

Threats :

Tough competition from Apple & Samsung

Youth segment is price sensitive

Page 66: New  Product Launch
Page 67: New  Product Launch

Inclusion of new features in phonebloks

Higher Advertisements

More new colours

Future Plan

Page 68: New  Product Launch

www.google.com

www.wikipedia.com

Bibliography

Page 69: New  Product Launch
Page 70: New  Product Launch